27 technologies5 categories
affirm.com is built on Contentful with Cloudflare and Google Tag Manager. It ranks #4,845 globally.
The frontend relies on React. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and Amazon Route 53.
Tech Stack Highlights
Core Platform2
Contentful
CMS
75%
1 evidence signal
HTML
<meta data-react-helmet="true" property="og:image" content="https://images.ctfassets.netGatsbyv4.25.4
Static site generators
75%
1 evidence signal
Meta Tag
<meta name="^Gatsby(?: ([0-9.]+))?$\;version:\1" content="Gatsby 4.25.4">Frameworks & Languages1
React
JavaScript frameworks
75%
1 evidence signal
HTML
data-reactAnalytics & Marketing13
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
2 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-D1YW74LCS3&cx=c>m=4e6241Demandbasev10.1.23
Analytics
100%
2 evidence signals
Script
https://tag.demandbase.com/6dae68e9a5745319.min.jsJS Global
Demandbase → object(v10.1.23)Facebook Pixelv2.9.261
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/2122864838008953?v=2.9.261&r=stable&domain=www.affirm.com&hme=20296eac3bb30511174edf43e83f1c9e303df926d3c833283a366d6f5480f82a&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C287%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.261)M
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1G
Google Workspace
Email
100%
1 evidence signal
dns
DKIM selector: googleS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Cloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c1241717689176015Reddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsPinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk → function(v3.0)Branch
Marketing automation
75%
1 evidence signal
Script
https://cdn.branch.io/branch-latest.min.jsSalesforce Marketing Cloud Account Engagement
Marketing automation
75%
4 evidence signals
JS Global
piAId → stringJS Global
piCId → stringJS Global
piHostname → stringJS Global
piTracker → functionPardot
Marketing automation
75%
2 evidence signals
Script
https://pi.pardot.com/analytics?conly=true&visitor_id=915859560&visitor_id_sign=479568b653a9af936aaa667e3b682ad603da8c6379ff42f05fd2e4f00dd3f30409d79729d74b7fc608de47b4916bc961a73ab2cb&pi_opt_in=&campaign_id=50476&account_id=779433&title=Affirm%20%7C%20Pay%20over%20time%20with%20flexible%20payment%20plans%20and%20no%20fees&url=https%3A%2F%2Fwww.affirm.com%2F&referrer=Script
https://pi.pardot.com/analytics?conly=true&visitor_id=915859560&visitor_id_sign=479568b653a9af936aaa667e3b682ad603da8c6379ff42f05fd2e4f00dd3f30409d79729d74b7fc608de47b4916bc961a73ab2cb&pi_opt_in=&campaign_id=50476&account_id=779433&title=Affirm%20%7C%20Pay%20over%20time%20with%20flexible%20payment%20plans%20and%20no%20fees&url=https%3A%2F%2Fwww.affirm.com%2F&referrer=Infrastructure & Security6
Cloudflare
CDN
100%
3 evidence signals
Header
9cb19fae996e58dc-SJCHeader
cloudflare: cloudflareCookie
__cf_bmA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-614.awsdns-12.netOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=d4ed4ca7-69e9-4fd8-9e6b-b762864caf0b&data-document-language=trueScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=d4ed4ca7-69e9-4fd8-9e6b-b762864caf0b&data-document-language=trueScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=d4ed4ca7-69e9-4fd8-9e6b-b762864caf0b&data-document-language=trueEnvoy
Reverse proxies
75%
1 evidence signal
Header
41HSTS
Security
75%
1 evidence signal
Header
max-age=31557600; includeSubDomainsCloudflare Bot Management
Security
75%
1 evidence signal
Cookie
__cf_bmLibraries & Utilities5
core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectweb-vitals
JavaScript libraries
75%
1 evidence signal
JS Global
webVitals → objectLoadable-Components
JavaScript libraries
75%
1 evidence signal
JS Global
__LOADABLE_LOADED_CHUNKS__ → objectSentryv8.33.1
Issue trackers
75%
1 evidence signal
JS Global
__SENTRY__ → object(v8.33.1)Webpack
Miscellaneous
50%
1 evidence signal
HTML
implied by Gatsby