28 technologies4 categories
american-giant.com is built on Builder.io with Google Tag Manager and Google Analytics.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes GoDaddy and Cloudflare.
Tech Stack Highlights
Core Platform2
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify → objectMeta Tag
35b31cacd839617f0a26fda2b0fc1fb4Meta Tag
/8134492257/digital_wallets/dialogBuilder.io
CMS
75%
2 evidence signals
Script
https://cdn.builder.io/js/webcomponents@2.0.1/dist/system/lite/builder-webcomponents-lite.jsScript
https://cdn.builder.io/js/webcomponentsAnalytics & Marketing11
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
7 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=GT-55XZN87M&cx=c>m=4e64f1h1Script
https://www.googletagmanager.com/gtag/js?id=AW-1030186189&cx=c>m=4e64f1h1Script
https://www.googletagmanager.com/gtag/js?id=G-93WLK62F4GScript
https://www.googletagmanager.com/gtag/js?id=AW-1030186189Script
https://www.googletagmanager.com/gtag/js?id=GT-55XZN87MJS Global
gtag → functionFacebook Pixelv2.9.300
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/792549527507034?v=2.9.300&r=stable&domain=www.american-giant.com&hme=c048e760b3fdc0fbdc117d7607b2c36e13eff2660c515ac72e86dac5ba060bb9&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C277%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C264%2C265%2C263%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C279%2C294%2C212%2C201%2C202%2C200%2C297%2C289%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.300)K
Klaviyo
Marketing automation
100%
32 evidence signals
Script
https://a.klaviyo.com/media/js/analytics/analytics.jsScript
https://static.klaviyo.com/onsite/js/JTEgFh/klaviyo.js?company_id=JTEgFhScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/fender_analytics.bcbed15c6b02c0d81b3a.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/static.d34531a9ee28a48e4d20.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~reviews~telemetry~customerHubRoot~favorites~faq~.9d51596d6a05c41a21db.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/runtime.9a32d2a154a083da5611.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/sharedUtils.84860ece700e02dbcd6b.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~reviews~telemetry~customerHubRoot~favorites~faq~.9d51596d6a05c41a21db.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/default~in_app_forms~signup_forms.fa6bf1a33ef2add72ef8.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/signup_forms.12597116a57e8f01fe26.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/post_identification_sync.7ab744259835bf66561d.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~atlas.c2026054534d0e4da081.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/atlas.08a8642209d9f0c41ceb.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/event_adapter.b8cd6e2a0811110b50f7.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/telemetry.4bf6b1cc9c98eefae571.js?cb=2Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=JTEgFhScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/kServiceStyles.97636f9cee8febf8e20d.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~customerHubRoot~favorites~faq.325ead0b172259a7b8c4.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~customerHubRoot~favorites.39c92b0fa14add3c6dcc.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~customerHubRoot.1da5a2cc19d915ed2305.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/default~customerHubRoot~~favorites~faq.d848f51d8f7456228883.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/default~customerHubRoot~favorites~faq.bc5449d9043f8b5bac6a.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/default~customerHubRoot~favorites.57e57447bf980c64fa67.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/customerHubRoot.9f5491dfd69561fa65ae.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/vendors~Render~ClientStore~~~onsite-back-in-stock.7d7b5b811b79d6bdfaae.jsScript
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/1011.598ae9833e51b76bc1c3.jsJS Global
klaviyo → objectstylesheet
https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/1700.a5ba9c530da3c5ccbbf3.cssG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1M
Mandrill
Email
95%
1 evidence signal
dns
SPF includes mandrillapp.comOptimizely
A/B Testing
75%
1 evidence signal
JS Global
optimizely → objectHotjar
Analytics
75%
1 evidence signal
Script
https://static.hotjar.com/c/hotjar-292067.js?sv=7Yotpo Reviews
Reviews
75%
4 evidence signals
Script
https://staticw2.yotpo.com//widget.js?lang=enScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/yotpo-pixel/2026-03-10_12-14-30/bundle.jsScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/widgets-initializer/app.v0.9.8-7487.jsScript
https://cdn-widgetsrepository.yotpo.com/v1/loader/FN002kuWtzkM0Et4q1hWrAElevar
Analytics
75%
1 evidence signal
JS Global
elevar_gtm_errors → objectInfrastructure & Security6
G
GoDaddy
PaaS
100%
1 evidence signal
dns
NS: ns59.domaincontrol.comCloudflare
CDN
75%
2 evidence signals
Header
9ee06d7ebf74e9e7-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Amazon S3
CDN
75%
1 evidence signal
Script
https://xp2023-pix.s3.amazonaws.com/px_jaFb1.jsGoogle Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.jsAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon S3Libraries & Utilities9
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
2 evidence signals
JS Global
__core-js_shared__ → objectJS Global
_babelPolyfill → booleanFont Awesome
Font scripts
75%
1 evidence signal
stylesheet
//www.american-giant.com/cdn/shop/t/788/assets/font-awesome.min.css?v=113853915662274348991726506566LazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes → objectJS Global
lazySizesConfig → objectBabel
Miscellaneous
75%
1 evidence signal
JS Global
_babelPolyfill → booleanTypekit
Font scripts
75%
1 evidence signal
HTML
<link rel="stylesheet" href="https://use.typekit.netOutbrain
Widgets
75%
1 evidence signal
Script
https://amplify.outbrain.com/cp/obtp.jsAfterpay
Payment processors
75%
1 evidence signal
Script
https://static-us.afterpay.com/javascript/present-afterpay.jsKlaviyo Customer Hub
Miscellaneous
75%
1 evidence signal
JS Global
customerHub → object