17 technologies4 categories
americangirl.com is built on Shopify with Facebook Pixel and Optimizely. It ranks #43,492 globally.
Analytics are handled by Facebook Pixel and Signifyd. Infrastructure includes jsDelivr and Cloudflare.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify โ objectMeta Tag
51e595f5dcee72bfd942a2f8d221c1e9Meta Tag
/55639933118/digital_wallets/dialogAnalytics & Marketing7
Facebook Pixelv2.9.265
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/1927013410913870?v=2.9.265&r=stable&domain=www.americangirl.com&hme=8faeb0ed09c145bbd9d3213e762abac29e9f76b8e7a9df9d71a3058625e3b7dd&ex_m=96%2C187%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C143%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C140%2C104%2C145%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C146%2C151%2C201%2C57%2C167%2C168%2C50%2C238%2C28%2C70%2C213%2C212%2C211%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C139%2C138%2C45%2C55%2C113%2C14%2C142%2C40%2C226%2C227%2C225%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C141%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C249%2C194%2C181%2C182%2C180%2C252%2C244%2C195%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C144%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C147%2C148%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C149Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq โ function(v2.9.265)Optimizely
A/B Testing
100%
3 evidence signals
Cookie
optimizelyEndUserIdScript
https://cdn.optimizely.com/js/21033154717.jsJS Global
optimizely โ objectK
Klaviyo
Marketing automation
100%
21 evidence signals
Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=S7RR8S&shop=prod-americangirl.myshopify.comScript
https://static.klaviyo.com/onsite/js/S7RR8S/klaviyo.js?company_id=S7RR8SScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/fender_analytics.e5aba8b3a52dc623782c.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/static.5f280103f51ea7c7fff7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/runtime.0a7aecd8ea5fc851eda6.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/sharedUtils.b690abb42fab5da5dc06.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/default~in_app_forms~signup_forms.089f7d701eedf3bbac07.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/signup_forms.49918fb40fa6786ba068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/post_identification_sync.1d099331dabd65ffb917.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~event_adapter~Render~ClientStore~~onsite-back-in-stock.eb7b5617d802942a7d3c.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/event_adapter.cd4684677594b6351870.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/telemetry.8b832325f217a755f5de.js?cb=2JS Global
klaviyo โ objectstylesheet
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/532.f5cf641d94bc70223e6f.cssdns
DKIM selector: klSignifyd
Analytics
100%
2 evidence signals
Script
https://cdn.shopify.com/proxy/ebaab2441e0d4b154df8aa6662288974708af78fa4cc796242b982945cb5f2c6/cdn-scripts.signifyd.com/shopify/script-tag.js?shop=prod-americangirl.myshopify.com&sp-cache-control=cHVibGljLCBtYXgtYWdlPTkwMAJS Global
SIGNIFYD_GLOBAL โ objectM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: americangirl-com.mail.protection.outlook.comGoogle Tag Manager
Tag managers
75%
2 evidence signals
JS Global
google_tag_manager โ objectJS Global
dataLayer โ objectBazaarvoice Reviews
Reviews
75%
1 evidence signal
Script
https://apps.bazaarvoice.com/deployments/americangirl/main_site/production/en_US/bv.jsInfrastructure & Security4
jsDelivr
CDN
100%
2 evidence signals
Script
https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.jsstylesheet
https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.cssCloudflare
CDN
75%
2 evidence signals
Header
9ce51556fefe49d2-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238TrustArc
Cookie compliance
75%
2 evidence signals
Script
https://consent.trustarc.com/notice?domain=mattel.com&c=teconsent&js=nj¬iceType=bb&text=true>m=1&irmc=irmlink&pn=1-0&pcookieScript
https://consent.trustarc.com/asset/notice.js/v/v1.7-6975Libraries & Utilities5
UsableNet
Accessibility
100%
2 evidence signals
Script
https://a40.usablenet.com/pt/c/americangirl/cookiestorestartJS Global
enableUsableNetAssistive โ functionHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ โ objectLazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes โ objectJS Global
lazySizesConfig โ objectSwiper
JavaScript libraries
75%
1 evidence signal
JS Global
Swiper โ function