19 technologies3 categories
asos.com uses Google Tag Manager, Optimizely, and Akamai mPulse and 16 other technologies. It ranks #2,858 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes NS1 and Akamai.
Tech Stack Highlights
Analytics & Marketing8
Google Tag Manager
Tag managers
100%
2 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager โ objectOptimizely
A/B Testing
100%
2 evidence signals
Script
https://cdn.optimizely.com/js/19181552552.jsJS Global
optimizely โ objectAkamai mPulse
RUM
100%
2 evidence signals
HTML
<script>!function(i,n){let o=window[i]=window[i]||{};o=o[n]=o[n]||{},o._cookieData={initialLength:doJS Global
BOOMR_API_key โ stringM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: asos-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Google Analytics
Analytics
75%
3 evidence signals
Script
https://www.googletagmanager.com/gtag/js?id=AW-981830880&l=gtmDataLayer&cx=c>m=4e6261Script
https://www.googletagmanager.com/gtag/js?id=DC-11229815&l=gtmDataLayer&cx=c>m=4e6261Script
https://www.googletagmanager.com/gtag/js?id=DC-9827385&l=gtmDataLayer&cx=c>m=4e6261New Relic
RUM
75%
2 evidence signals
JS Global
NREUM โ objectJS Global
newrelic โ objectBrazev5.9
Marketing automation
75%
1 evidence signal
Script
https://js.appboycdn.com/web-sdk/5.9/braze.no-amd.min.jsInfrastructure & Security5
N
NS1
PaaS
100%
1 evidence signal
dns
NS: dns1.p09.nsone.netOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=86400Akamai
CDN
75%
2 evidence signals
Header
9 - 0 pmb=mRUM,3dns
CNAME: snir.www.asos.com.edgekey.netAkamai Bot Manager
Security
75%
2 evidence signals
Cookie
ak_bmscCookie
bm_szLibraries & Utilities6
Z
Zendesk
Documentation
95%
1 evidence signal
dns
SPF includes zendesk.comWebpack
Miscellaneous
75%
1 evidence signal
JS Global
webpackChunk โ objectcore-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ โ objectFont Awesome
Font scripts
75%
1 evidence signal
stylesheet
https://use.fontawesome.com/7f85a56ba4.cssBoomerangv1.792.0
JavaScript libraries
75%
2 evidence signals
JS Global
BOOMR โ object(v1.792.0)JS Global
BOOMR_mq โ objectVideoJS
Video players
75%
1 evidence signal
JS Global
videojs โ object