34 technologies5 categories
betseyjohnson.com is built on Shopify with Google Tag Manager and Google Analytics.
The frontend relies on Tailwind CSS. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes cdnjs and Cloudflare DNS.
Tech Stack Highlights
Core Platform2
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify → objectMeta Tag
44f3b8b276a58731892229b055c776c3Meta Tag
/2371878977/digital_wallets/dialogTrove Recommerce
Ecommerce
75%
1 evidence signal
Script
https://cdn.shopify.com/extensions/019c4251-59b3-7a95-a72d-d90e85968bfa/shopify-merchant-app-128/assets/recurate-core.jsFrameworks & Languages2
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-Angular
JavaScript frameworks
75%
1 evidence signal
HTML
<a id="HeaderDrawer-wedding-wedding-apparel" href="/collections/wedding-appAnalytics & Marketing15
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
4 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=DC-9201750&cx=c>m=4e6361&sign=2dfd9968dca747df83c6910001455a375884f94cc00591a6a07b4ed760109071_20260310Script
https://www.googletagmanager.com/gtag/js?id=AW-1012422403&cx=c>m=4e6361&sign=2dfd9968dca747df83c6910001455a375884f94cc00591a6a07b4ed760109071_20260310JS Global
gtag → functionMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectKlaviyo
Marketing automation
100%
11 evidence signals
Script
https://static.klaviyo.com/onsite/js/HXNU86/klaviyo.js?company_id=HXNU86Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/fender_analytics.e5aba8b3a52dc623782c.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/static.05920b16793f2a456e22.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~reviews~telemetry~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~FavoritesButtonElement~renderFaqWidget~.2cc0e8eaac59e1064c76.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/runtime.b6a87a31f182e2bb8498.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/sharedUtils.021ded44c8a210a56462.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/post_identification_sync.e290d099b5bfa48fdae0.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/client_identity.bbe774d4205e5b7ef812.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-535b622f268b0f50a1167a49d6d426942b105e0b/event_adapter.4f7be3f375ef0d59c121.js?cb=2JS Global
klaviyo → objectAttentive
Personalisation
100%
4 evidence signals
Script
https://cdn.attn.tv/betseyjohnson/dtag.js?shop=betseyjohnson.myshopify.comScript
https://cdn.attn.tv/growth-tag-assets/client-configs/ac8.jsJS Global
__attentive → objectJS Global
__attentive_domain → stringYotpo Reviews
Reviews
100%
9 evidence signals
Script
https://cdn-widgetsrepository.yotpo.com/v1/loader/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY?shop=betseyjohnson.myshopify.comScript
https://staticw2.yotpo.com/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY/widget.js?shop=betseyjohnson.myshopify.comScript
https://staticw2.yotpo.com/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY/widget.js?v2enforce=trueScript
https://cdn-widgetsrepository.yotpo.com/v1/loader/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY?languageCode=enScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/yotpo-pixel/2025-12-31_09-59-10/bundle.jsScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/widgets-initializer/app.v0.9.8-7487.jsJS Global
yotpo → objectstylesheet
https://staticw2.yotpo.com/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY/widget.css?widget_version=2024-09-30_12-52-23stylesheet
//staticw2.yotpo.com/n0d35Wfh4HF82QjfxClWwDwFLZg7JWbcnPcIIKYY/widget.css?widget_version=2026-02-03_07-30-36Riskified
Analytics
100%
2 evidence signals
HTML
<script type="text/javascript" async="" src="https://beacon.riskified.comJS Global
RISKX → objectM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: betseyjohnson-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Facebook Pixelv2.0
Analytics
75%
1 evidence signal
JS Global
_fbq → function(v2.0)Hotjar
Analytics
75%
1 evidence signal
Script
https://static.hotjar.com/c/hotjar-3341154.js?sv=7TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringAB Tasty
A/B Testing
75%
1 evidence signal
Script
https://try.abtasty.com/10ad86f7a6691e4733d10d54e03fd9de.jsBluecore
Marketing automation
75%
1 evidence signal
Script
https://api.bluecore.com/triggermail.js/steve_madden_betsey_johnson.js?shop=betseyjohnson.myshopify.comEmotive
Marketing automation
75%
1 evidence signal
Script
https://emotivecdn.io/emotive-popup/popup.js?brand=9863&api=https://www.emotiveapp.co/&shop=betseyjohnson.myshopify.comInfrastructure & Security6
cdnjs
CDN
100%
3 evidence signals
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.jsstylesheet
//cdnjs.cloudflare.com/ajax/libs/remodal/1.1.1/remodal.min.cssstylesheet
//cdnjs.cloudflare.com/ajax/libs/remodal/1.1.1/remodal-default-theme.min.cssC
Cloudflare DNS
PaaS
100%
1 evidence signal
dns
NS: dale.ns.cloudflare.comCloudflare
CDN
75%
2 evidence signals
Header
9da1148309d9fa05-SJCHeader
cloudflare: cloudflareOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Unpkg
CDN
75%
1 evidence signal
Script
https://unpkg.com/@happyreturns/happyreturns-script-tag?shop=betseyjohnson.myshopify.comLibraries & Utilities9
Afterpay
Payment processors
100%
2 evidence signals
Script
https://static.afterpay.com/shopify-afterpay-javascript.jsJS Global
Afterpay → objectHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectPayPal
Payment processors
75%
1 evidence signal
XHR
https://www.paypal.com/xoplatform/logger/api/logger?disableSetCookie=trueSlickv1.8.1
JavaScript libraries
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.jsWisepops
Widgets
75%
1 evidence signal
Script
https://loader.wisepops.com/get-loader.js?v=1&site=BbjTJBfRXp&shop=betseyjohnson.myshopify.comSwym Wishlist Plus
Shopify apps
75%
1 evidence signal
JS Global
swappName → stringShoppingGives
Widgets
75%
1 evidence signal
Script
https://cdn.shoppinggives.com/cc-utilities/shopify.js?store-id=42916bca-4379-4147-bf59-6bfb7d9c9737&shop=betseyjohnson.myshopify.comjQuery
JavaScript libraries
50%
1 evidence signal
HTML
implied by Slick