18 technologies3 categories
booking.com uses OneTrust, Google Tag Manager, and Google Analytics and 15 other technologies. It ranks #290 globally among the most-visited websites.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and Amazon CloudFront.
Tech Stack Highlights
Analytics & Marketing9
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager โ objectJS Global
dataLayer โ objectGoogle Analytics
Analytics
100%
3 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c>m=4e61q0JS Global
gtag โ functionMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET โ functionJS Global
uetq โ objecttheTradeDesk
Advertising
100%
4 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi โ functionJS Global
ttd_dom_ready โ functionscriptContent
.adsrvr.org/H
HubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Proofpoint
Email
100%
1 evidence signal
dns
MX: mxa-0032a201.gslb.pphosted.comNaver Analytics
Analytics
75%
1 evidence signal
Meta Tag
bb795db22fd3c55ca4b2b71bcf593b09d57c4705Criteo
Advertising
75%
2 evidence signals
JS Global
Criteo โ objectJS Global
criteo_q โ objectInfrastructure & Security6
OneTrust
Cookie compliance
100%
8 evidence signals
Cookie
OptanonConsentScript
https://cdn.cookielaw.org/consent/3ea94870-d4b1-483a-b1d2-faf1d982bb31/OtAutoBlock.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/consent/3ea94870-d4b1-483a-b1d2-faf1d982bb31/OtAutoBlock.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.jsA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1959.awsdns-52.co.ukHSTS
Security
75%
1 evidence signal
Header
max-age=63072000; includeSubDomains; preloadAmazon CloudFront
CDN
75%
2 evidence signals
Header
\(CloudFront\)$: 1.1 1fd3242984ceacb561c135f27536c5da.cloudfront.net (CloudFront)Header
_Fo__Lr9FJveKs9bshys875N7z-gmwh-ZpGKHVPVw5e3Jkl0ph2LPg==Nginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon CloudFrontLibraries & Utilities3
Lodashv4.17.21
JavaScript libraries
75%
3 evidence signals
JS Global
_.VERSION โ function(v4.17.21)JS Global
_.differenceBy โ function(v4.17.21)JS Global
_.templateSettings.imports._.templateSettings.imports._.VERSION โ function(v4.17.21)Underscore.jsv4.17.21
JavaScript libraries
75%
2 evidence signals
JS Global
_.VERSION โ function(v4.17.21)JS Global
_.restArguments โ function(v4.17.21)PubSubJS
JavaScript libraries
75%
2 evidence signals
JS Global
PubSub โ objectJS Global
PubSub.version โ object