37 technologies5 categories
brownells.com is built on Optimizely Content Management with Google Tag Manager and Google Analytics. It ranks #51,844 globally.
The frontend relies on Vue.js. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Azure DNS and Cloudflare.
Tech Stack Highlights
Core Platform2
Optimizely Content Management
CMS
100%
2 evidence signals
Cookie
EPiSessionIdScript
https://s.usea01.idio.episerver.net/ia.jsBloomreach Discovery
Search engines
75%
1 evidence signal
Script
https://cdn.brcdn.com/v1/br-trk-7503.jsFrameworks & Languages4
Vue.jsv3.2.47
JavaScript frameworks
100%
2 evidence signals
HTML
data-v-84709670JS Global
Vue → object(v3.2.47)Microsoft ASP.NET
Web frameworks
75%
1 evidence signal
Header
\.AspNetCore: EPiServer_Commerce_AnonymousId=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/
EPiServer_Commerce_AnonymousId=e0bc41aa-2c78-403d-8cf9-0e194790ca96; expires=Tue, 16 Feb 2027 17:29:21 GMT; domain=.brownells.com; path=/; secure; httponly
Language=en; expires=Tue, 16 Feb 2027 17:29:21 GMT; domain=.brownells.com; path=/; secure; httponly
EPiStateMarker=true; path=/
EPiNumberOfVisits=1%2C2026-02-16T17%3A29%3A21; expires=Tue, 16 Feb 2027 17:29:21 GMT; path=/; httponly
ZipCodeDefaultValue=; expires=Sun, 15 Feb 2026 17:29:21 GMT; path=/; secure; httponly
BNActive=true; expires=Tue, 16 Feb 2027 17:29:21 GMT; domain=.brownells.com; path=/; secure; httponly
.AspNetCore.Antiforgery.9TtSrW0hzOs=CfDJ8JtnEyQLS65MgBTPDUUh9YbJehgMVw3dZP4JTVkL0rWmuO6i5TEl7PCvudb_teyUDx3l5yy-HmKvTmN8lu4tGxo6XK6NQuqFb3G1UnAbmnM_8Mf7oe0WH-7S5YKpjOhrJq6VlgO9ERcBSXLL00Qi644; path=/; samesite=strict; httponly
.AspNetCore.Mvc.CookieTempDataProvider=CfDJ8JtnEyQLS65MgBTPDUUh9YbJa7WPbtH532ol0CHAumV_ZJjoiAR252_EiIT3A3yk34H5ducvDEA5SQSqzlU-bq-xCxMLNa5YjpjyjweltjhF4SQZ6jGJC56MxDEoypEX9EyT8DsdssrhCxn6PiurbbXKuQX0o84mHYXGZ2-HGzY31VdAD-X_KhZjkFSAeHehINWyAL1YfYKxqtCNCeN8wYUNEpGxkVmTLsvdXVXVejbf; path=/; samesite=lax; httponly
ARRAffinity=62a48a55d6f03cbcf2dca9ad6d99edb8896ff4af6b2348f8d79e32d9ac40cddb;Path=/;HttpOnly;Secure;Domain=www.brownells.com
ARRAffinitySameSite=62a48a55d6f03cbcf2dca9ad6d99edb8896ff4af6b2348f8d79e32d9ac40cddb;Path=/;HttpOnly;SameSite=None;Secure;Domain=www.brownells.comDaisyUI
UI frameworks
75%
1 evidence signal
HTML
artboardTailwind CSS
UI frameworks
50%
1 evidence signal
HTML
implied by DaisyUIAnalytics & Marketing18
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
5 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=G-7DLFX6JG2R&cx=c>m=4e62b1JS Global
GoogleAnalyticsObject → stringTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr → objectFacebook Pixelv2.9.265
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/1202338107835181?v=2.9.265&r=stable&domain=www.brownells.com&hme=8faeb0ed09c145bbd9d3213e762abac29e9f76b8e7a9df9d71a3058625e3b7dd&ex_m=96%2C187%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C143%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C140%2C104%2C145%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C146%2C151%2C201%2C57%2C167%2C168%2C50%2C238%2C28%2C70%2C213%2C212%2C211%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C139%2C138%2C45%2C55%2C113%2C14%2C142%2C40%2C226%2C227%2C225%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C141%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C249%2C194%2C181%2C182%2C180%2C252%2C244%2C195%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C144%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C147%2C148%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C149Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.265)Microsoft Advertising
Advertising
100%
6 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectOptimizely
A/B Testing
100%
3 evidence signals
Cookie
optimizelyEndUserIdScript
https://cdn.optimizely.com/js/21093521246.jsJS Global
optimizely → objectImpact
Affiliate programs
100%
2 evidence signals
Script
https://d.impactradius-event.com/A46836-bdd5-48e3-bb32-bac95fa29cc61.jsJS Global
irEvent → objectTaboola
Advertising
100%
3 evidence signals
Script
https://cdn.taboola.com/libtrc/unip/1424799/tfa.jsJS Global
_taboola → objectJS Global
taboola_view_id → numberUpSellit
Cart abandonment
100%
4 evidence signals
Script
https://www.upsellit.com/active/brownells.jspJS Global
usi_app → objectJS Global
usi_commons → objectJS Global
usi_cookies → objectListrak
Marketing automation
100%
5 evidence signals
Script
https://s1.listrakbi.com/ZY0B7Aayk7ic/session/getIds?callback=ltkCallback7410&gsid=&_sid=&_tid=ZY0B7Aayk7ic&ps=null&dps=trueScript
https://cdn.listrakbi.com/scripts/script.js?m=ZY0B7Aayk7ic&v=1JS Global
_LTKSignup → functionJS Global
_LTKSubscriber → functionstylesheet
https://cdn.listrakbi.com/css/animate.min.cssM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: brownells-com.mail.protection.outlook.comSiteVibes
Analytics
100%
4 evidence signals
Script
https://app.sitevibes.com/js/manager.js?id=6003e0cb0a48aaaa713608ae2594fee3Script
https://app.sitevibes.com/js/pixel.js?key=fa5ad562-1eaa-4fb5-a79e-d0dc5dcc917cJS Global
SiteVibesManager → objectstylesheet
https://app.sitevibes.com/sv/css/styles.css?id=17a7fde53ca0ef9f288616025a19e418S
SendGrid
Email
95%
1 evidence signal
dns
SPF includes sendgrid.netA
Amazon SES
Email
95%
1 evidence signal
dns
SPF includes amazonses.comAzure Monitor
Analytics
75%
1 evidence signal
Script
https://js.monitor.azure.com/scripts/b/ai.2.gbl.min.jsAhrefs
SEO
75%
1 evidence signal
Meta Tag
d64d9d1a3500cff1f39c27cbd41c977ec4a814c6eefbc5be7e2a4816ea94d6d1Quantum Metric
Analytics
75%
1 evidence signal
Script
https://cdn.quantummetric.com/qscripts/quantum-brownells.jsSimpli.fi
Advertising
75%
3 evidence signals
Script
https://tag.simpli.fi/sifitag/b9923689-610f-4ba0-b1fe-da206aa86e63Script
https://tag.simpli.fi/sifitag/b1770459-7fcd-4f2d-bc18-0e6f78e6522fScript
https://i.simpli.fi/p?cid=472723&cb=sifi_att_42656._hpInfrastructure & Security6
A
Azure DNS
PaaS
100%
1 evidence signal
dns
NS: ns1-09.azure-dns.comCloudflare
CDN
75%
2 evidence signals
Header
9ceec441f87ecd6e-SJCHeader
cloudflare: cloudflareOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=31536000; includeSubDomains; preloadAzure
PaaS
75%
1 evidence signal
Cookie
ARRAffinityGoogle Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.jsLibraries & Utilities7
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400Webpack
Miscellaneous
75%
1 evidence signal
JS Global
webpackChunk → objectcore-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectLazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes → objectJS Global
lazySizesConfig → objectSwiper
JavaScript libraries
75%
1 evidence signal
JS Global
Swiper → functionAddShoppers
Widgets
75%
1 evidence signal
Script
https://shop.pe/widget/widget_async.js#68ef502d3300d80642131b5cSezzle
Payment processors
75%
1 evidence signal
JS Global
AwesomeSezzle → function