34 technologies5 categories2 AI tools
equipmenttrader.com is built on WordPress with Google Analytics and Facebook Pixel.
Analytics are handled by Google Analytics and Facebook Pixel. Infrastructure includes Amazon Route 53 and Amazon CloudFront. 2 AI tools are detected, including AI Powered and AI Content Generation.
Tech Stack Highlights
AI Technologies2
A
AI Powered
LLM Providers
75%
1 evidence signal
Text
AI-enhancedA
AI Content Generation
LLM Providers
75%
1 evidence signal
Text
AI-generated contentCore Platform1
WordPress
CMS
75%
1 evidence signal
HTML
<img decoding="async" loading="lazy" class="tide-width-full tide-height-full tide-object-cover" alt=Analytics & Marketing22
Google Analytics
Analytics
100%
12 evidence signals
Script
https://www.googletagmanager.com/gtag/js?id=AW-1070039646&cx=c>m=4e6411Script
https://www.googletagmanager.com/gtag/js?id=AW-795510774Script
https://www.googletagmanager.com/gtag/js?id=DC-15215212Script
https://www.googletagmanager.com/gtag/js?id=AW-16709046319Script
https://www.googletagmanager.com/gtag/js?id=DC-15086253Script
https://www.googletagmanager.com/gtag/js?id=DC-15156519Script
https://www.googletagmanager.com/gtag/js?id=AW-795510774Script
https://www.googletagmanager.com/gtag/js?id=DC-15215212Script
https://www.googletagmanager.com/gtag/js?id=AW-16709046319Script
https://www.googletagmanager.com/gtag/js?id=DC-15086253Script
https://www.googletagmanager.com/gtag/js?id=DC-15156519JS Global
gtag → functionFacebook Pixelv2.9.291
Analytics
100%
4 evidence signals
Script
https://connect.facebook.net/signals/config/471750975465884?v=2.9.291&r=stable&domain=www.equipmenttrader.com&hme=295b1b33901e14aeab879c0b58f907ef4d5f44fdd19814310771af911c5f6ac8&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C284%2C205%2C194%2C195%2C193%2C287%2C279%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161%2C221%2C220%2C215%2C217%2C218%2C219%2C216%2C204%2C214%2C225%2C186%2C183%2C184%2C178%2C182%2C185%2C181%2C176%2C307%2C269%2C189%2C208%2C177%2C175%2C203%2C227%2C199%2C169%2C170%2C165%2C171%2C168%2C166%2C167%2C164%2C162%2C173%2C174%2C172%2C256%2C306%2C187Script
https://connect.facebook.net/signals/config/1864849527102913?v=2.9.291&r=stable&domain=www.equipmenttrader.com&hme=295b1b33901e14aeab879c0b58f907ef4d5f44fdd19814310771af911c5f6ac8&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C284%2C205%2C194%2C195%2C193%2C287%2C279%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.291)Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objecttheTradeDesk
Advertising
100%
4 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsScript
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi → functionJS Global
ttd_dom_ready → functionH
HubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1K
Klaviyo
Marketing automation
100%
1 evidence signal
dns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1C
Customer.io
Marketing automation
100%
1 evidence signal
dns
DKIM selector: cioR
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
DKIM selector: googleM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector1S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Postmark
Email
100%
1 evidence signal
dns
DKIM selector: pmA
Amazon SES
Email
100%
1 evidence signal
dns
DKIM selector: amazonsesM
Mimecast
Email
100%
1 evidence signal
dns
MX: usb-smtp-inbound-2.mimecast.comS
Salesforce
CRM
95%
1 evidence signal
dns
SPF includes salesforce.comM
Mandrill
Email
95%
1 evidence signal
dns
SPF includes mandrillapp.comGoogle Tag Manager
Tag managers
75%
2 evidence signals
JS Global
google_tag_manager → objectJS Global
dataLayer → objectAmazon Advertising
Advertising
75%
1 evidence signal
Script
https://c.amazon-adsystem.com/aat/amzn.jsOptimizely
A/B Testing
75%
1 evidence signal
Cookie
optimizelyEndUserIdReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsQualtrics
Surveys
75%
11 evidence signals
Script
https://siteintercept.qualtrics.com/dxjsmodule/37.f07adfd0005923b508c9.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=www.equipmenttrader.comScript
https://siteintercept.qualtrics.com/dxjsmodule/12.45e656039b3fa23613e1.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=www.equipmenttrader.comScript
https://siteintercept.qualtrics.com/dxjsmodule/7.ef73897faa00f34d8366.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/1.1838854a301771fadd51.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/2.55924d6eae1534da4d5a.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/4.4ab980031bc6a32584e6.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/39.8fec5d883c6fae0a4002.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/0.b4a4b9cbf1a144850cef.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://siteintercept.qualtrics.com/dxjsmodule/14.9f971bfdef5bc926540b.chunk.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesScript
https://zn3odbw3au6iksxqc-carsales.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_3OdBw3aU6iksxQcScript
https://siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.45.0&Q_CLIENTTYPE=web&Q_BRANDID=carsalesInfrastructure & Security6
A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-870.awsdns-44.netAmazon CloudFront
CDN
75%
3 evidence signals
Header
\(CloudFront\)$: 1.1 d5f067e387bd572daf470377271a020a.cloudfront.net (CloudFront)Header
3sjrGLeR6GCsO-4cm3FxBvtP7qFvSTR6HNplLAB0u4idqDbRff7_gw==dns
CNAME: d1x9p4t1ja1i52.cloudfront.netNginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxGoogle Sign-in
Authentication
75%
1 evidence signal
Script
https://accounts.google.com/gsi/clientGoogle Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.jsAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon CloudFrontLibraries & Utilities3
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectFont Awesome
Font scripts
75%
1 evidence signal
JS Global
___FONT_AWESOME___ → object