32 technologies5 categories
etsy.com is built on Pattern by Etsy with Google Tag Manager and Google Analytics. It ranks #388 globally among the most-visited websites.
The frontend relies on Backbone.js. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and NS1.
Tech Stack Highlights
Core Platform1
Pattern by Etsy
Ecommerce
75%
1 evidence signal
JS Global
Etsy โ objectFrameworks & Languages1
Backbone.jsv1.1.0
JavaScript frameworks
75%
1 evidence signal
JS Global
Backbone โ object(v1.1.0)Analytics & Marketing18
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager โ objectJS Global
dataLayer โ objectGoogle Analytics
Analytics
100%
2 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-KR3J610VYM&cx=c>m=4e6250h1Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET โ functionJS Global
uetq โ objecttheTradeDesk
Advertising
100%
3 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi โ functionJS Global
ttd_dom_ready โ functionHubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs2K
Klaviyo
Marketing automation
100%
1 evidence signal
dns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1R
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector2S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Postmark
Email
100%
1 evidence signal
dns
DKIM selector: pmA
Amazon SES
Email
95%
1 evidence signal
dns
SPF includes amazonses.comPinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk โ function(v3.0)Qualtrics
Surveys
75%
3 evidence signals
Script
https://siteintercept.qualtrics.com/dxjsmodule/11.2ab9dc65a5d29ec96d39.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=www.etsy.comScript
https://siteintercept.qualtrics.com/dxjsmodule/7.50480dd86d8845f011b6.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=www.etsy.comScript
https://zn9qqgp5dwqp1x5zv-etsy.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_9Qqgp5dWQP1x5zv&Q_LOC=https%3A%2F%2Fwww.etsy.com%2F&t=1770673948019TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject โ stringAWIN
Affiliate programs
75%
1 evidence signal
Script
https://www.dwin1.com/6220.jsAPPLOVIN
Advertising
75%
3 evidence signals
Script
https://res4.applovin.com/p/l/loader.iife.jsScript
https://res4.applovin.com/p/104/b/bs.c9e1074f5b3f9fc8ea15d152add07294-1.iife.jsScript
https://res4.applovin.com/p/104/hs/hs.iife.jsInfrastructure & Security8
DataDome
Security
100%
2 evidence signals
Header
protectedCookie
datadomeA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1264.awsdns-30.orgN
NS1
PaaS
100%
1 evidence signal
dns
NS: dns1.p03.nsone.netHSTS
Security
75%
1 evidence signal
Header
max-age=631138520; includeSubDomains; preloadGoogle Sign-in
Authentication
75%
1 evidence signal
Script
https://accounts.google.com/gsi/clientVarnish
Caching
75%
1 evidence signal
Header
varnish(?: \(Varnish/([\d.]+)\))?\;version:\1: 1.1 google, 1.1 varnishTranscend
Cookie compliance
75%
1 evidence signal
JS Global
transcend โ objectApache HTTP Server
Web servers
75%
1 evidence signal
Header
(?:Apache(?:$|/([\d.]+)|[^/-])|(?:^|\b)HTTPD)\;version:\1: ApacheLibraries & Utilities4
Z
Zendesk
Documentation
95%
1 evidence signal
dns
SPF includes zendesk.comHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=7200web-vitals
JavaScript libraries
75%
1 evidence signal
JS Global
webVitals โ objectUnderscore.js
JavaScript libraries
50%
1 evidence signal
HTML
implied by Backbone.js