35 technologies5 categories
familytreedna.com is built on WordPress with Google Tag Manager and Google Analytics. It ranks #60,351 globally.
The frontend relies on Angular. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and jsDelivr.
Tech Stack Highlights
Core Platform1
WordPress
CMS
75%
2 evidence signals
HTML
<link rel="stylesheet" id="dce-animations-css" href="/cms/content?oURL=https%3a%2f%2fcms.familytreedHTML
<meta property="og:image" content="https://cms.familytreedna.com/wp-content/Frameworks & Languages4
Angular
JavaScript frameworks
75%
1 evidence signal
DOM
angular-versionMicrosoft ASP.NET
Web frameworks
75%
1 evidence signal
Cookie
ASP.NET_SessionIdUIKit
UI frameworks
75%
1 evidence signal
Script
https://www.familytreedna.com/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-content%2fplugins%2fbdthemes-prime-slider-lite%2fassets%2fjs%2fbdt-uikit.min.js%3fver%3d3.21.7particles.js
JavaScript graphics
75%
1 evidence signal
JS Global
particlesJS → functionAnalytics & Marketing18
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
6 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=AW-1071911628&cx=c>m=4e62h0h2Script
https://www.googletagmanager.com/gtag/js?id=G-HV4Y37GPKD&cx=c>m=4e62h0h2JS Global
GoogleAnalyticsObject → stringFacebook Pixelv2.9.265
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/2165360733726777?v=2.9.265&r=stable&domain=www.familytreedna.com&hme=8faeb0ed09c145bbd9d3213e762abac29e9f76b8e7a9df9d71a3058625e3b7dd&ex_m=96%2C187%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C143%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C140%2C104%2C145%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C146%2C151%2C201%2C57%2C167%2C168%2C50%2C238%2C28%2C70%2C213%2C212%2C211%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C139%2C138%2C45%2C55%2C113%2C14%2C142%2C40%2C226%2C227%2C225%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C141%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C249%2C194%2C181%2C182%2C180%2C252%2C244%2C195%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C144%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C147%2C148%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C149Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.265)Microsoft Advertising
Advertising
100%
3 evidence signals
Script
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectHubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1K
Klaviyo
Marketing automation
100%
1 evidence signal
dns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1C
Customer.io
Marketing automation
100%
1 evidence signal
dns
DKIM selector: cioR
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector1S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Postmark
Email
100%
1 evidence signal
dns
DKIM selector: pmA
Amazon SES
Email
100%
1 evidence signal
dns
DKIM selector: amazonsesRakuten
Affiliate programs
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/127090.ct.jsRakuten Advertising
Advertising
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/127090.ct.jsOptinMonster
Marketing automation
75%
1 evidence signal
JS Global
OptinMonsterApp → functionPayPal Marketing Solutions
Analytics
75%
1 evidence signal
Script
https://www.paypal.com/tagmanager/pptm.js?id=containerIdInfrastructure & Security4
A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1119.awsdns-11.orgHSTS
Security
75%
1 evidence signal
Header
max-age=31536000jsDelivr
CDN
75%
1 evidence signal
stylesheet
https://cdn.jsdelivr.net/npm/@mdi/font@2.3.54/css/materialdesignicons.min.cssCookieYes
Cookie compliance
75%
2 evidence signals
Script
https://cdn-cookieyes.com/client_data/cf72599a50f19b497cf16ab0/script.jsScript
https://cdn-cookieyes.com/client_data/cf72599a50f19b497cf16ab0/banner.jsLibraries & Utilities8
Font Awesome
Font scripts
100%
4 evidence signals
Script
https://www.familytreedna.com/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-content%2fplugins%2felementor%2fassets%2flib%2ffont-awesome%2fjs%2fv4-shims.min.js%3fver%3d1.0JS Global
___FONT_AWESOME___ → objectstylesheet
/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-content%2fplugins%2felementor%2fassets%2flib%2ffont-awesome%2fcss%2fv4-shims.min.css%3fver%3d1.0stylesheet
/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-content%2fplugins%2felementor%2fassets%2flib%2ffont-awesome%2fcss%2fall.min.css%3fver%3d1.0Swiper
JavaScript libraries
100%
2 evidence signals
Script
https://www.familytreedna.com/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-content%2fplugins%2felementor%2fassets%2flib%2fswiper%2fv8%2fswiper.min.js%3fver%3d8.4.5JS Global
Swiper → functionjQuery Migrate
JavaScript libraries
75%
1 evidence signal
Script
https://www.familytreedna.com/cms/content?oURL=https%3a%2f%2fcms.familytreedna.com%2fwp-includes%2fjs%2fjquery%2fjquery-migrate.min.js%3fver%3d3.4.1core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectTwitter Emoji (Twemoji)
Font scripts
75%
1 evidence signal
JS Global
twemoji → objectPlyr
Video players
75%
1 evidence signal
JS Global
Plyr → functionjQuery
JavaScript libraries
50%
1 evidence signal
HTML
implied by jQuery MigratePayPal
Payment processors
50%
1 evidence signal
HTML
implied by PayPal Marketing Solutions