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hotwheels.com

Detected Technologies

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AI Policy
Tech
InfraStatus
18 technologies4 categories

hotwheels.com is built on Shopify with Google Tag Manager and Google Analytics.

Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare.

Tech Stack Highlights

shopify.com logoShopifyEcommerce
M
Microsoft 365Emailwww.klaviyo.com logoKlaviyoMarketing automationwww.optimizely.com logoOptimizelyA/B Testingfacebook.com logoFacebook PixelAnalytics

Core Platform2

shopify.com logo
Shopify
Ecommerce
100%
4 evidence signals
HeaderShopify: Shopify
JS GlobalShopify → object
Meta Tag58ca3d4fe766493827f29b5ed545c199
Meta Tag/60001419429/digital_wallets/dialog
www.wappalyzer.com logo
Cart Functionality
Ecommerce
50%
1 evidence signal
HTMLimplied by Printful

Analytics & Marketing8

tagmanager.google.com logo
Google Tag Manager
Tag managers
100%
3 evidence signals
HTMLgoogletagmanager.com/gtm.js
JS Globalgoogle_tag_manager → object
JS GlobaldataLayer → object
analytics.google.com logo
Google Analytics
Analytics
100%
3 evidence signals
Scripthttps://www.googletagmanager.com/gtag/js?id=GT-NGWSPZFZ&cx=c&gtm=4e66f1&sign=3492094f62b268459353fb7676d6b0a50eac59a63a88fa59d9570cd1bec06646_20260617
Scripthttps://www.googletagmanager.com/gtag/js?id=GT-NGWSPZFZ
JS Globalgtag → function
facebook.com logo
Facebook Pixelv2.9.338
Analytics
100%
3 evidence signals
Scripthttps://connect.facebook.net/signals/config/234797843591274?v=2.9.338&r=stable&domain=shop.mattel.com&hme=ed806287581422089c496fd485507306546b2937977788da80b80247d3e2e94b&ex_m=105%2C208%2C156%2C22%2C73%2C74%2C147%2C69%2C68%2C11%2C165%2C91%2C16%2C139%2C128%2C39%2C76%2C79%2C135%2C161%2C167%2C8%2C4%2C5%2C7%2C6%2C3%2C92%2C102%2C168%2C173%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C104%2C61%2C10%2C64%2C98%2C99%2C100%2C106%2C131%2C31%2C29%2C133%2C134%2C130%2C129%2C157%2C77%2C160%2C158%2C159%2C50%2C60%2C124%2C15%2C164%2C45%2C267%2C268%2C266%2C26%2C27%2C28%2C48%2C148%2C78%2C113%2C18%2C20%2C44%2C40%2C42%2C41%2C84%2C93%2C97%2C111%2C146%2C149%2C46%2C112%2C24%2C21%2C120%2C70%2C36%2C151%2C150%2C152%2C143%2C141%2C25%2C35%2C59%2C110%2C163%2C71%2C17%2C154%2C115%2C82%2C67%2C19%2C86%2C87%2C117%2C85%2C137%2C136%2C140%2C162%2C34%2C281%2C297%2C215%2C204%2C62%2C205%2C203%2C300%2C291%2C52%2C216%2C108%2C132%2C81%2C122%2C54%2C47%2C49%2C114%2C121%2C127%2C126%2C58%2C65%2C63%2C153%2C116%2C37%2C32%2C53%2C56%2C101%2C166%2C1%2C125%2C14%2C123%2C12%2C2%2C57%2C94%2C66%2C119%2C90%2C89%2C169%2C170%2C95%2C96%2C9%2C103%2C51%2C144%2C88%2C80%2C72%2C118%2C107%2C43%2C145%2C0%2C83%2C138%2C142%2C155%2C38%2C109%2C13%2C171
Scripthttps://connect.facebook.net/en_US/fbevents.js
JS Global_fbq → function(v2.9.338)
www.optimizely.com logo
Optimizely
A/B Testing
100%
4 evidence signals
CookieoptimizelyEndUserId
Scripthttps://cdn3.optimizely.com/js/geo4.js
Scripthttps://cdn.optimizely.com/js/21061250740.js
JS Globaloptimizely → object
www.klaviyo.com logo
Klaviyo
Marketing automation
100%
16 evidence signals
Scripthttps://static.klaviyo.com/onsite/js/T3Zp3h/klaviyo.js?company_id=T3Zp3h
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/fender_analytics.37a265ef24da1ae3c155.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/static.4b32329590ba0a30b266.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~contentBlocks~favorites~faq~.2ad7773e449273b547ef.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/runtime.14d4640d08fea4479051.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/sharedUtils.c7ff5f5802c20fdfe92b.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~.84f06bbcdc5310b095cd.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/default~in_app_forms~signup_forms.56945fe472570af67531.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/signup_forms.092ef18fd993e6b1778d.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/post_identification_sync.5de16c54c8d3f88bb8c7.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/event_adapter.4480d7895906a927485d.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/telemetry.2e75ba505e9a35833868.js?cb=2
JS Globalklaviyo → object
stylesheethttps://static.klaviyo.com/onsite/js/build-preview/commit-ecdec9bbd9c0cbad993da1fa5ea898b61e20e418/532.0e7e190ea756de832333.css
M
Microsoft 365
Email
100%
1 evidence signal
dnsMX: hotwheels-com.mail.protection.outlook.com
www.bazaarvoice.com logo
Bazaarvoice Reviews
Reviews
75%
1 evidence signal
Scripthttps://apps.bazaarvoice.com/deployments/fisherprice/bvtest_fp/production/en_US/bv.js
www.printful.com logo
Printful
Personalisation
75%
1 evidence signal
Scripthttps://cdn.shopify.com/proxy/60a7eaef8d8661aa0402d4ad2a9ce91f0491b5edfded2e7b9a1849a98c2a6a79/static.cdn.printful.com/static/js/external/shopify-product-customizer.js?v=0.28&shop=prod-mattel.myshopify.com&sp-cache-control=cHVibGljLCBtYXgtYWdlPTkwMA

Infrastructure & Security3

cloudflare.com logo
Cloudflare
CDN
75%
2 evidence signals
Headera0d162103daacf2f-SJC
Headercloudflare: cloudflare
www.rfc-editor.org logo
HSTS
Security
75%
1 evidence signal
Headermax-age=7889238
trustarc.com logo
TrustArc
Cookie compliance
75%
2 evidence signals
Scripthttps://consent.trustarc.com/notice?domain=mattel.com&c=teconsent&js=nj&noticeType=bb&text=true&gtm=1&irmc=irmlink&pn=1-0&pcookie
Scripthttps://consent.trustarc.com/asset/notice.js/v/v1.7-1708

Libraries & Utilities5

usablenet.com logo
UsableNet
Accessibility
100%
2 evidence signals
Scripthttps://a40.usablenet.com/pt/c/mattel/cookiestorestart
JS GlobalenableUsableNetAssistive → function
httpwg.org logo
HTTP/3
Miscellaneous
75%
1 evidence signal
Headerh3: h3=":443"; ma=86400
github.com logo
core-js
JavaScript libraries
75%
1 evidence signal
JS Global__core-js_shared__ → object
github.com logo
LazySizes
JavaScript libraries
75%
2 evidence signals
JS GloballazySizes → object
JS GloballazySizesConfig → object
typekit.com logo
Typekit
Font scripts
75%
1 evidence signal
HTML<link rel="stylesheet" href="https://use.typekit.net

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