16 technologies4 categories
newbalance.com is built on Salesforce Commerce Cloud with Optimizely and Akamai mPulse. It ranks #20,345 globally.
Analytics are handled by Riskified. Infrastructure includes Cloudflare and Akamai.
Tech Stack Highlights
Core Platform1
Salesforce Commerce Cloud
Ecommerce
100%
15 evidence signals
Cookie
dw_dntCookie
dwsidScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/js/main.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/js/navigation.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/js/tealiumInit.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/js/optimizelyABTest.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/js/cart-chunk.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/internal/jscript/dwanalytics-22.2.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/internal/jscript/dwac-21.7.jsScript
https://www.newbalance.com/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/internal/jscript/applepay.jsstylesheet
/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/css/global.cssstylesheet
/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/css/homePage.cssstylesheet
/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/css/global-1.cssstylesheet
/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/css/paypal.cssstylesheet
/on/demandware.static/Sites-NBUS-Site/-/en_US/v1770185486175/css/discount/discountPopUp.cssAnalytics & Marketing4
Optimizely
A/B Testing
100%
2 evidence signals
Cookie
optimizelyEndUserIdJS Global
optimizely โ objectAkamai mPulse
RUM
100%
2 evidence signals
HTML
<script>/*! lazysizes - v5.2.2 */!function(e){var t=function(u,D,f){"use strict";var k,H;if(functionJS Global
BOOMR_API_key โ stringS
Salesforce
CRM
75%
1 evidence signal
HTML
implied by Salesforce Commerce CloudRiskified
Analytics
75%
1 evidence signal
HTML
<![CDATA[
(function() {
function riskifiedBeaconLoad() {
var store_domain = 'new_balance.cInfrastructure & Security4
Cloudflare
CDN
75%
2 evidence signals
Header
9c9005e2ff8ef8f3-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=31536000 ; includeSubDomainsAkamai
CDN
75%
1 evidence signal
Header
9 - 0 pmb=mRUM,2Akamai Bot Manager
Security
75%
2 evidence signals
Cookie
ak_bmscCookie
bm_szLibraries & Utilities7
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=93600jQuery
JavaScript libraries
75%
1 evidence signal
JS Global
jQuery.fn.jquery โ functionjQuery Migrate
JavaScript libraries
75%
2 evidence signals
JS Global
jQuery.migrateVersion โ functionJS Global
jQuery.migrateWarnings โ functionjQuery UI
JavaScript libraries
75%
1 evidence signal
JS Global
jQuery.ui.version โ functionBoomerangv1.737.0
JavaScript libraries
75%
3 evidence signals
JS Global
BOOMR โ object(v1.737.0)JS Global
BOOMR_lstart โ numberJS Global
BOOMR_mq โ objectLazySizes
JavaScript libraries
75%
1 evidence signal
JS Global
lazySizes โ objectApple Pay
Payment processors
75%
1 evidence signal
JS Global
dw.applepay โ object