27 technologies5 categories
nielsen.com is built on WordPress with Google Tag Manager and Google Analytics. It ranks #3,711 globally.
The frontend relies on Tailwind CSS. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes cdnjs and jsDelivr.
Tech Stack Highlights
Core Platform3
WordPress
CMS
100%
3 evidence signals
Header
WordPress: WordPress VIP <https://wpvip.com>HTML
<link rel="stylesheet" id="wp-block-cover-css" href="https://www.nielsen.com/wp-includesHTML
<meta property="og:image" content="https://www.nielsen.com/wp-content/WooCommerce
Ecommerce
100%
5 evidence signals
Script
https://www.nielsen.com/wp-content/mu-plugins/jetpack-15.4/jetpack_vendor/automattic/woocommerce-analytics/build/woocommerce-analytics-client.js?minify=false&ver=75adc3c1e2933e2c8c6aJS Global
woocommerce_params → objectstylesheet
https://www.nielsen.com/wp-content/plugins/woocommerce/assets/css/brands.css?ver=10.3.6stylesheet
https://www.nielsen.com/wp-content/plugins/woocommerce-gateway-stripe/build/upe-blocks.css?ver=7a015a6f0fabd17529b6stylesheet
https://www.nielsen.com/wp-content/plugins/woocommerce/assets/client/blocks/wc-blocks.css?ver=wc-10.3.6WordPress Site Editor
Page builders
75%
1 evidence signal
HTML
<div class="wp-site-blocks">Frameworks & Languages3
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-Backbone.jsv1.6.0
JavaScript frameworks
75%
1 evidence signal
JS Global
Backbone → object(v1.6.0)Marionette.jsv2.4.2
JavaScript frameworks
75%
1 evidence signal
JS Global
Marionette → object(v2.4.2)Analytics & Marketing9
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
3 evidence signals
Script
https://www.googletagmanager.com/gtag/js?id=G-9XWXXSN79Z&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=G-9XWXXSN79ZJS Global
gtag → functionM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k2G
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Parse.ly
Analytics
75%
1 evidence signal
JS Global
PARSELY → objectYoast SEOv26.4
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.4) -Yoast SEO Premiumv26.1
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 AB Tasty
A/B Testing
75%
1 evidence signal
Script
https://try.abtasty.com/3e03be2ff6d11e4f2bfb656d89044376.jsInfrastructure & Security6
OneTrust
Cookie compliance
75%
5 evidence signals
Script
https://cdn.cookielaw.org/consent/6c74008b-7571-44f2-9e26-0467d3577d59/OtAutoBlock.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/consent/6c74008b-7571-44f2-9e26-0467d3577d59/OtAutoBlock.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=300Nginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxcdnjs
CDN
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.6.0/jquery.min.jsjsDelivr
CDN
75%
2 evidence signals
Script
https://cdn.jsdelivr.net/npm/@alpinejs/intersect@3.x.x/dist/cdn.min.jsScript
https://cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.jsWordPress VIP
PaaS
75%
1 evidence signal
Header
^WordPress VIP|wpvip\.com: WordPress VIP <https://wpvip.com>Libraries & Utilities6
Weglot
Translation
100%
2 evidence signals
Script
https://cdn.weglot.com/weglot.min.jsstylesheet
https://cdn.weglot.com/weglot.min.css?v=11core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectWooCommerce Stripe Payment Gateway
WordPress plugins
75%
1 evidence signal
stylesheet
https://www.nielsen.com/wp-content/plugins/woocommerce-gateway-stripe/build/upe-blocks.css?ver=7a015a6f0fabd17529b6Ninja Forms
WordPress plugins
75%
1 evidence signal
JS Global
nfForms → objectUnderscore.js
JavaScript libraries
50%
1 evidence signal
HTML
implied by Backbone.jsStripe
Payment processors
50%
1 evidence signal
HTML
implied by WooCommerce Stripe Payment Gateway