28 technologies5 categories
obagi.com is built on Shopify with Google Tag Manager and Google Analytics.
The frontend relies on Tailwind CSS. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes GoDaddy and Cloudflare.
Tech Stack Highlights
Core Platform2
Shopify
Ecommerce
100%
5 evidence signals
Header
Shopify: ShopifyJS Global
Shopify → objectMeta Tag
7731b77093627ce1c0376d49c1612b5fMeta Tag
/66931753236/digital_wallets/dialogXHR
https://backend.alia-prod.com/user/claimed-rewards/all?shop=obagi-shop.myshopify.comCart Functionality
Ecommerce
75%
1 evidence signal
HTML
implied by RebuyFrameworks & Languages3
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-Ant Design
UI frameworks
75%
1 evidence signal
DOM
antd-classReact
JavaScript frameworks
50%
1 evidence signal
HTML
implied by Ant DesignAnalytics & Marketing11
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
3 evidence signals
Script
https://www.googletagmanager.com/gtag/js?id=G-YTLD42CFG2&cx=c>m=4e65r0h2Script
https://www.googletagmanager.com/gtag/js?id=G-P0QDC3S0DC&cx=c>m=4e65r0h2JS Global
gtag → functionMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectK
Klaviyo
Marketing automation
100%
18 evidence signals
Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=RVhUKx&shop=obagi-shop.myshopify.comScript
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=RVhUKx&shop=obagi-shop.myshopify.comScript
https://static.klaviyo.com/onsite/js/SJacsh/klaviyo.js?company_id=SJacshScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/fender_analytics.37a265ef24da1ae3c155.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/static.964c1ae7de61b8e06068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~favorites~faq~.47f7776b98a43f526caf.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/runtime.e805093a49a49882989f.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/sharedUtils.1b59ce62b730165244e2.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/default~in_app_forms~signup_forms.fa6bf1a33ef2add72ef8.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/signup_forms.7d4b4027ecbbc06e6eeb.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/post_identification_sync.dea4c6edb9680ccc956f.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/event_adapter.27d05c6b8025cc91f071.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-0086512b6f48f27bb2150b9fce84a8e39f51f60e/telemetry.41ad287d35b9d2794d64.js?cb=2JS Global
klaviyo → objectdns
DKIM selector: klRebuy
Personalisation
100%
5 evidence signals
Script
https://cdn.rebuyengine.com/onsite/js/rebuy.js?shop=obagi-shop.myshopify.comScript
https://cdn.rebuyengine.com/onsite/js/rebuy.js?shop=obagi-shop.myshopify.comScript
https://cdn.rebuyengine.com/onsite/js/global.js?build=1779904633JS Global
rebuyConfig → objectstylesheet
https://cdn.rebuyengine.com/onsite/css/global.min.css?build=1779904633M
Microsoft 365
Email
100%
1 evidence signal
dns
MX: obagi-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Reddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.js?pixel_id=a2_infuwl8g0gafVWO
Analytics
75%
2 evidence signals
JS Global
VWO → objectJS Global
_vwo_code → objectLogRocket
Analytics
75%
1 evidence signal
Script
https://cdn.logr-in.com/LogRocket.min.jsOkendo
Reviews
75%
1 evidence signal
JS Global
okeWidgetApi → objectInfrastructure & Security4
G
GoDaddy
PaaS
100%
1 evidence signal
dns
NS: ns38.domaincontrol.comCloudflare
CDN
75%
2 evidence signals
Header
a02ad2b2af53eb2a-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Google Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.5.0/jquery.min.jsLibraries & Utilities8
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectLazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes → objectJS Global
lazySizesConfig → objectSwiper
JavaScript libraries
75%
1 evidence signal
JS Global
Swiper → functionllms.txt
AI Policy & Governance
75%
1 evidence signal
HTML
/llms.txtAfterpay
Payment processors
75%
1 evidence signal
JS Global
Afterpay → objectOrdergroove
Payment processors
75%
1 evidence signal
Script
https://static.ordergroove.com/da62bd18754211eda996fa863ad4c0fd/main.jsAlia
Shopify apps
75%
1 evidence signal
JS Global
alia → object