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patagonia.com

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29 technologies5 categories

patagonia.com is built on Salesforce Commerce Cloud with Google Tag Manager and Google Analytics. It ranks #9,992 globally.

The frontend relies on GSAP. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and jsDelivr.

Tech Stack Highlights

demandware.com logoSalesforce Commerce CloudEcommercewww.bloomreach.com logoBloomreach DiscoverySearch engines
S
SendGridEmail
M
Microsoft 365Emailwww.attentivemobile.com logoAttentivePersonalisation

Core Platform2

demandware.com logo
Salesforce Commerce Cloud
Ecommerce
100%
18 evidence signals
Cookiedw_dnt
Cookiedwsid
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/klaviyo-modern.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/klaviyo.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/klaviyo-modern.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/chunks/main-core-modern.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/chunks/main-core.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/main-modern.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/js/main.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/internal/jscript/dwanalytics-22.2.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/internal/jscript/dwac-21.7.js
Scripthttps://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/internal/jscript/applepay-order-tracking.js
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/sprites.css
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/util-modern.css
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/global-modern.css
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/homePage.css
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/modules/hero/hero-main-v2.css
stylesheet/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1770232892345/css/modules/sliders/slider-page-designer.css
www.bloomreach.com logo
Bloomreach Discovery
Search engines
75%
1 evidence signal
Scripthttps://cdn.brcdn.com/v1/br-trk-7718.js

Frameworks & Languages1

greensock.com logo
GSAP
JavaScript frameworks
75%
1 evidence signal
JS GlobalgsapVersions → object

Analytics & Marketing18

tagmanager.google.com logo
Google Tag Manager
Tag managers
100%
3 evidence signals
HTMLgoogletagmanager.com/gtm.js
JS Globalgoogle_tag_manager → object
JS GlobaldataLayer → object
analytics.google.com logo
Google Analytics
Analytics
100%
4 evidence signals
Cookie_ga
Scripthttps://www.googletagmanager.com/gtag/js?id=AW-965915050&cx=c&gtm=4e6250h2
Scripthttps://www.googletagmanager.com/gtag/js?id=G-1SYPSJZYJ5&cx=c&gtm=4e6250h2
JS Globalgtag → function
ads.microsoft.com logo
Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie_uetsid
Cookie_uetvid
Scripthttps://bat.bing.com/bat.js
JS GlobalUET → function
JS Globaluetq → object
www.thetradedesk.com logo
theTradeDesk
Advertising
100%
3 evidence signals
Scripthttps://js.adsrvr.org/up_loader.1.1.0.js
JS GlobalTTDUniversalPixelApi → function
JS Globalttd_dom_ready → function
www.klaviyo.com logo
Klaviyo
Marketing automation
100%
20 evidence signals
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/fender_analytics.e5aba8b3a52dc623782c.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/static.5f280103f51ea7c7fff7.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/runtime.56337b6a0f431096c1d1.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/sharedUtils.9d94e7b96137c6910047.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms.8a6cb5252157eea5176a.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/default~in_app_forms~signup_forms~onsite-triggering.462bbf67db0bce6596da.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/default~in_app_forms~signup_forms.ff8787f9896564c6ac8c.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/signup_forms.c38ae0bf2b515156001a.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/post_identification_sync.1d099331dabd65ffb917.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~event_adapter~onsite-back-in-stock~Render~ClientStore~.3107525c2fe4964fa98b.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/event_adapter.8d2a6de44f0de00087ee.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2
Scripthttps://static-tracking.klaviyo.com/onsite/js/build-preview/commit-03201ba7451c5d1cd180762ce743e8e0a0dd30fb/telemetry.8b832325f217a755f5de.js?cb=2
Scripthttps://static.klaviyo.com/onsite/js/YgU9me/klaviyo.js
JS Globalklaviyo → object
dnsDKIM selector: kl
www.abtasty.com logo
AB Tasty
A/B Testing
100%
3 evidence signals
Scripthttps://try.abtasty.com/814b17ea9b73a9873ef74ca0fda5871a.js
JS GlobalABTasty → object
JS Global_abtasty → object
www.attentivemobile.com logo
Attentive
Personalisation
100%
3 evidence signals
Scripthttps://cdn.attn.tv/growth-tag-assets/client-configs/g5z.js
JS Global__attentive → object
JS Global__attentive_domain → string
M
Microsoft 365
Email
100%
1 evidence signal
dnsMX: patagonia-com.mail.protection.outlook.com
S
SendGrid
Email
100%
1 evidence signal
dnsDKIM selector: s1
business.linkedin.com logo
Linkedin Insight Tag
Analytics
75%
1 evidence signal
Scripthttps://snap.licdn.com/li.lms-analytics/insight.min.js
impact.com logo
Impact
Affiliate programs
75%
1 evidence signal
JS GlobalirEvent → object
advertising.reddithelp.com logo
Reddit Ads
Advertising
75%
1 evidence signal
Scripthttps://www.redditstatic.com/ads/pixel.js
www.pinterest.com.au logo
Pinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Globalpintrk → function(v3.0)
www.qualtrics.com logo
Qualtrics
Surveys
75%
3 evidence signals
Scripthttps://siteintercept.qualtrics.com/dxjsmodule/11.2ab9dc65a5d29ec96d39.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=www.patagonia.com
Scripthttps://siteintercept.qualtrics.com/dxjsmodule/7.50480dd86d8845f011b6.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=www.patagonia.com
Scripthttps://zn9mstujvwg6axpvy-patagoniafeedback.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_9MstUJVWG6AxpVY
ads.tiktok.com logo
TikTok Pixel
Analytics
75%
1 evidence signal
JS GlobalTiktokAnalyticsObject → string
www.fullstory.com logo
FullStory
Analytics
75%
3 evidence signals
Scripthttps://edge.fullstory.com/datalayer/v4/latest.js
Scripthttps://edge.fullstory.com/s/fs.js
Scripthttps://rs.fullstory.com/rec/integrations?OrgId=o-1TAHHW-na1&isInFrame=false&isNative=false
S
Salesforce
CRM
75%
2 evidence signals
HTMLimplied by Salesforce Commerce Cloud
dnsSPF includes salesforce.com
www.yottaa.com logo
Yottaa
Tag managers
75%
1 evidence signal
Scripthttps://rapid-cdn.yottaa.com/rapid/lib/-CdRH2wT0hSE1A.js

Infrastructure & Security6

cloudflare.com logo
Cloudflare
CDN
75%
2 evidence signals
Header9ca9dbae885ddcf7-LAX
Headercloudflare: cloudflare
www.onetrust.com logo
OneTrust
Cookie compliance
75%
3 evidence signals
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=7b341081-d1d9-4887-8cbf-6d335f9c7dd8
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=7b341081-d1d9-4887-8cbf-6d335f9c7dd8
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=7b341081-d1d9-4887-8cbf-6d335f9c7dd8
www.rfc-editor.org logo
HSTS
Security
75%
1 evidence signal
Headermax-age=31536000; includeSubDomains; preload
www.jsdelivr.com logo
jsDelivr
CDN
75%
1 evidence signal
Scripthttps://cdn.jsdelivr.net/npm/es6-promise@4/dist/es6-promise.auto.min.js
www.akamai.com logo
Akamai Bot Manager
Security
75%
2 evidence signals
Cookieak_bmsc
Cookiebm_sv
akamai.com logo
Akamai
CDN
50%
2 evidence signals
HTMLimplied by Akamai Bot Manager
dnsCNAME: www.patagonia.com_dw_pm-v2.edgekey.net

Libraries & Utilities2

httpwg.org logo
HTTP/3
Miscellaneous
75%
1 evidence signal
Headerh3: h3=":443"; ma=93600
github.com logo
LazySizes
JavaScript libraries
75%
1 evidence signal
JS GloballazySizes → object

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