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roots.com

Detected Technologies

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AI Policy
Tech
InfraStatus
33 technologies5 categories1 AI tools

roots.com is built on Salesforce Commerce Cloud with Google Tag Manager and Google Analytics. It ranks #65,928 globally.

Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and Akamai. 1 AI tool is detected, including Ada Support.

Tech Stack Highlights

demandware.com logoSalesforce Commerce CloudEcommercewww.bloomreach.com logoBloomreach DiscoverySearch engines
M
Microsoft 365Emailwww.riskified.com logoRiskifiedAnalyticswww.ada.cx logoAdaLive chat

AI Technologies1

ada.cx logo
Ada Support
AI Chatbots
100%
4 evidence signals
HTMLid="__ada"
Scripthttps://static.ada.support/embed2.d5f191c.js
Scripthttps://static.ada.support/embed2.js?v=${Date.now()}
JS GlobaladaEmbed → object

Core Platform3

demandware.com logo
Salesforce Commerce Cloud
Ecommerce
100%
22 evidence signals
Cookiedw_dnt
Cookiedwsid
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/main.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/productTile.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/slickCarousel.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/BRCarousel.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/imageMastheadTitleLinkFlexible.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/campaignBanner.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/custom/cybersource-custom.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/EswHooks.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/singupRedesign.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/gtm.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/internal/jscript/dwanalytics-22.2.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/internal/jscript/dwac-21.7.js
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/internal/jscript/applepay.js
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/global.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/main.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/thirdParty/slick.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/thirdParty/slick-theme.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/experience/components/commerceAssets/photoTile.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/experience/components/commerceAssets/campaignBanner.css
stylesheet/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/EswCss.css
www.bloomreach.com logo
Bloomreach Discovery
Search engines
75%
1 evidence signal
Scripthttps://cdn.brcdn.com/v0/br-trk-7496.js
www.wappalyzer.com logo
Cart Functionality
Ecommerce
50%
1 evidence signal
HTMLimplied by Google Analytics Enhanced eCommerce

Analytics & Marketing19

tagmanager.google.com logo
Google Tag Manager
Tag managers
100%
3 evidence signals
HTMLgoogletagmanager.com/gtm.js
JS Globalgoogle_tag_manager → object
JS GlobaldataLayer → object
analytics.google.com logo
Google Analytics
Analytics
100%
7 evidence signals
Cookie_ga
Cookie_gid
Scripthttps://www.google-analytics.com/analytics.js
Scripthttps://www.googletagmanager.com/gtag/js?id=G-ROOTS&cx=c&gtm=4e62h1
Scripthttps://www.googletagmanager.com/gtag/js?id=G-C7V5HY0LWT&cx=c&gtm=4e62h1
JS GlobalGoogleAnalyticsObject → string
JS Globalgtag → function
facebook.com logo
Facebook Pixelv2.9.267
Analytics
100%
3 evidence signals
Scripthttps://connect.facebook.net/signals/config/1690971544471976?v=2.9.267&r=stable&domain=www.roots.com&hme=11930df1a5915abf1511b7a1b05dc5dc237640df2c1076bf5f48ad8551e6a246&ex_m=96%2C188%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C144%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C141%2C104%2C146%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C147%2C152%2C202%2C57%2C168%2C169%2C50%2C240%2C28%2C70%2C214%2C213%2C212%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C140%2C138%2C139%2C45%2C55%2C113%2C14%2C143%2C40%2C228%2C229%2C227%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C142%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C252%2C195%2C182%2C183%2C181%2C255%2C247%2C196%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C145%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C148%2C149%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C150
Scripthttps://connect.facebook.net/en_US/fbevents.js
JS Global_fbq → function(v2.9.267)
ads.microsoft.com logo
Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie_uetsid
Cookie_uetvid
Scripthttps://bat.bing.com/bat.js
JS GlobalUET → function
JS Globaluetq → object
www.thetradedesk.com logo
theTradeDesk
Advertising
100%
3 evidence signals
Scripthttps://js.adsrvr.org/up_loader.1.1.0.js
JS GlobalTTDUniversalPixelApi → function
JS Globalttd_dom_ready → function
www.ada.cx logo
Ada
Live chat
100%
3 evidence signals
Scripthttps://static.ada.support/embed2.d5f191c.js
Scripthttps://static.ada.support/embed2.js?v=${Date.now()}
JS GlobaladaEmbed → object
www.riskified.com logo
Riskified
Analytics
100%
2 evidence signals
HTML<script type="text/javascript" async="" src="https://beacon.riskified.com
JS GlobalRISKX → object
M
Microsoft 365
Email
100%
1 evidence signal
dnsDKIM selector: selector1
appnexus.com logo
AppNexus
Advertising
75%
2 evidence signals
Scripthttps://acdn.adnxs.com/dmp/up/pixie.js
Scripthttps://secure.adnxs.com/px?id=852054&seg=8652442&t=1
developers.google.com logo
Google Analytics Enhanced eCommerce
Analytics
75%
1 evidence signal
Scripthttps://www.google-analytics.com/plugins/ua/ec.js
advertising.reddithelp.com logo
Reddit Ads
Advertising
75%
1 evidence signal
Scripthttps://www.redditstatic.com/ads/pixel.js
www.extole.com logo
Extole
Referral marketing
75%
1 evidence signal
Scripthttps://origin-4.xtlo.net/type=core:clientId=1751373551:coreAssetsVersion=181/common/api.js?site=www.roots.com
www.pinterest.com.au logo
Pinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Globalpintrk → function(v3.0)
ads.tiktok.com logo
TikTok Pixel
Analytics
75%
1 evidence signal
JS GlobalTiktokAnalyticsObject → string
www.teads.com logo
Teads
Advertising
75%
1 evidence signal
Scripthttps://p.teads.tv/teads-fellow.js
www.rakuten.com logo
Rakuten
Affiliate programs
75%
1 evidence signal
Scripthttps://tag.rmp.rakuten.com/124434.ct.js
rakutenadvertising.com logo
Rakuten Advertising
Advertising
75%
1 evidence signal
Scripthttps://tag.rmp.rakuten.com/124434.ct.js
S
Salesforce
CRM
75%
1 evidence signal
HTMLimplied by Salesforce Commerce Cloud
go.exponea.com logo
Exponea
Customer data platform
75%
1 evidence signal
Scripthttps://api.us1.exponea.com/js/exponea.min.js

Infrastructure & Security3

cloudflare.com logo
Cloudflare
CDN
75%
1 evidence signal
Header9d018d1e296d236e-SJC
akamai.com logo
Akamai
CDN
75%
2 evidence signals
Headerl - 0 -
dnsCNAME: wildcard.roots.com.edgekey.net
www.akamai.com logo
Akamai Bot Manager
Security
75%
3 evidence signals
Cookieak_bmsc
Cookiebm_sv
Cookiebm_sz

Libraries & Utilities7

github.com logo
core-js
JavaScript libraries
75%
1 evidence signal
JS Global__core-js_shared__ → object
sentry.io logo
Sentry
Issue trackers
75%
1 evidence signal
JS Global__SENTRY__ → object
fontawesome.com logo
Font Awesome
Font scripts
75%
1 evidence signal
stylesheet//maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css
kenwheeler.github.io logo
Slick
JavaScript libraries
75%
1 evidence signal
HTML<link rel="stylesheet" href="/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/css/thi
esw.com logo
ESW
Cross border ecommerce
75%
1 evidence signal
Scripthttps://www.roots.com/on/demandware.static/Sites-RootsUS-Site/-/en_US/v1771457858903/js/EswHooks.js
noibu.com logo
Noibu
Issue trackers
75%
1 evidence signal
JS GlobalNOIBUJS_CONFIG → object
jquery.com logo
jQuery
JavaScript libraries
50%
1 evidence signal
HTMLimplied by Slick

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