17 technologies4 categories
smartwool.com is built on Salesforce Commerce Cloud with Google Tag Manager and Google Analytics. It ranks #52,639 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and Unpkg.
Tech Stack Highlights
Core Platform1
Salesforce Commerce Cloud
Ecommerce
100%
12 evidence signals
Cookie
dw_dntCookie
dwsidScript
https://www.smartwool.com/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/app_smartwool.jsScript
https://www.smartwool.com/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/internal/jscript/dwanalytics-22.2.jsScript
https://www.smartwool.com/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/internal/jscript/dwac-21.7.jsScript
https://www.smartwool.com/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/internal/jscript/applepay.jsstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/common_critical-smartwool.cssstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/common-smartwool.cssstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/hp-smartwool.cssstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/page_designer.cssstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/cloudinary_pd.cssstylesheet
/on/demandware.static/Sites-swl-us-Site/-/en_US/v1771272626909/user_pack.cssAnalytics & Marketing8
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
3 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-HX896WY1ZQ&cx=c>m=4e62b1JS Global
gtag → functionOptimizely
A/B Testing
100%
3 evidence signals
Cookie
optimizelyEndUserIdScript
https://cdn.optimizely.com/public/4806508815319040/s/SWL_AMER.jsJS Global
optimizely → objectMonetate
A/B Testing
100%
3 evidence signals
Script
https://se.monetate.net/js/3/a-30e79084/p/smartwool.com/t1664864555/3297022b236ec060/custom.jsScript
https://se.monetate.net/js/2/a-30e79084/p/smartwool.com/entry.jsJS Global
monetate → objectPowerReviews
Reviews
100%
3 evidence signals
Script
https://ui.powerreviews.com/stable/4.1/ui.jsJS Global
POWERREVIEWS → objectstylesheet
https://ui.powerreviews.com/tag-builds/10553/4.1/css/styles.cssM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: smartwool-com.mail.protection.outlook.comPodsights
Advertising
75%
1 evidence signal
Script
https://cdn.pdst.fm/ping.min.jsS
Salesforce
CRM
75%
2 evidence signals
HTML
implied by Salesforce Commerce Clouddns
SPF includes salesforce.comInfrastructure & Security5
PerimeterX
Security
100%
4 evidence signals
Cookie
_px3Cookie
_pxhdCookie
_pxvidJS Global
_pxAppId → stringForter
Security
100%
3 evidence signals
Cookie
forterTokenScript
https://debbaa538e59.cdn4.forter.com/sn/debbaa538e59/script.jsJS Global
ftr__startScriptLoad → numberCloudflare
CDN
75%
2 evidence signals
Header
9cf0245b0ce3545f-SJCHeader
cloudflare: cloudflareOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsUnpkg
CDN
75%
1 evidence signal
Script
https://unpkg.com/cloudinary-core/cloudinary-core-shrinkwrap.min.jsLibraries & Utilities3
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectBazaarvoice Curation
Content curation
75%
2 evidence signals
Script
https://edge.curalate.com/sites/smartwool-pqgvyd/site/latest/site.min.jsScript
https://edge.curalate.com/sites/smartwool-pqgvyd/experiences/carousel/latest/experience.min.js