18 technologies5 categories
sportsdirect.com is built on Optimizely Content Management with Google Tag Manager and Next.js. It ranks #7,797 globally.
The frontend relies on Next.js. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Akamai.
Tech Stack Highlights
Core Platform2
Optimizely Content Management
CMS
75%
1 evidence signal
Script
https://sportsdirectprod.peerius.episerver.net/tracker/peerius.pageAlgoliav4.14.2
Search engines
75%
1 evidence signal
JS Global
algoliasearch โ function(v4.14.2)Frameworks & Languages5
Next.js
JavaScript frameworks
100%
5 evidence signals
HTML
/_next/static/stylesheet
/_next/static/css/f2d00db9d8db7dd7.cssstylesheet
/_next/static/css/c6549ae09d45bd90.cssstylesheet
/_next/static/css/08b4999973378e77.cssstylesheet
/_next/static/css/2e407863a85520b5.cssReact
JavaScript frameworks
75%
1 evidence signal
HTML
implied by Next.jsNode.js
Programming languages
75%
1 evidence signal
HTML
implied by Next.jsHandlebarsv3.0.1
JavaScript frameworks
75%
1 evidence signal
JS Global
Handlebars โ object(v3.0.1)Microsoft ASP.NET
Web frameworks
50%
1 evidence signal
HTML
implied by Optimizely Content ManagementAnalytics & Marketing5
Google Tag Manager
Tag managers
100%
2 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
dataLayer โ objectM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: sportsdirect-com.mail.protection.outlook.comS
SendGrid
Email
95%
1 evidence signal
dns
SPF includes sendgrid.netGoogle Analytics
Analytics
75%
1 evidence signal
JS Global
gtag โ functionOptimizely
A/B Testing
75%
1 evidence signal
Script
https://cdn.optimizely.com/js/26943960060.jsInfrastructure & Security4
OneTrust
Cookie compliance
75%
1 evidence signal
Script
https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=31536000 ; includeSubDomainsAkamai
CDN
75%
2 evidence signals
Header
0 - 0 -dns
CNAME: www.sportsdirect.com.edgekey.netAkamai Bot Manager
Security
75%
3 evidence signals
Cookie
ak_bmscCookie
bm_svCookie
bm_szLibraries & Utilities2
Swiper
JavaScript libraries
100%
2 evidence signals
Script
https://www.sportsdirect.com/wstatic/dist/2026.01.20.5/js/legacy/global-header-swiper.jsJS Global
Swiper โ functionweb-vitals
JavaScript libraries
75%
1 evidence signal
JS Global
webVitals โ object