24 technologies5 categories
thenormalbrand.com is built on Shopify with Google Tag Manager and Snap Pixel.
The frontend relies on Tailwind CSS. Analytics are handled by Google Tag Manager. Infrastructure includes GoDaddy and Cloudflare.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
5 evidence signals
Header
Shopify: ShopifyJS Global
Shopify → objectMeta Tag
04f8146a39e535d813c925975f1b253fMeta Tag
/7493241/digital_wallets/dialogXHR
https://backend.alia-prod.com/user/claimed-rewards/all?shop=the-normal-brand.myshopify.comFrameworks & Languages1
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-Analytics & Marketing11
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectSnap Pixel
Advertising
100%
2 evidence signals
Script
https://intg.snapchat.com/shopify/shopify-scevent-init.js?id=11f86743-0f1b-4287-9560-02ea3fc8dbc5&shop=the-normal-brand.myshopify.comJS Global
__SnapPixel → objectK
Klaviyo
Marketing automation
100%
17 evidence signals
Script
https://static.klaviyo.com/onsite/js/HKV8fB/klaviyo.js?company_id=HKV8fBScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/fender_analytics.37a265ef24da1ae3c155.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/static.4b32329590ba0a30b266.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~contentBlocks~favorites~faq~.2ad7773e449273b547ef.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/runtime.12a8bda2d11d69b9988e.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/sharedUtils.30bf1dab3cd4c697c369.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~.84f06bbcdc5310b095cd.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/default~in_app_forms~signup_forms.92c22cf14f00552595db.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/signup_forms.d90b380ec6191f18f116.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/post_identification_sync.5de16c54c8d3f88bb8c7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/event_adapter.5679e9d0f30d3e9ba6b9.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-a93c7f611e12e8e1117d751b324a81d92464bd98/telemetry.2e75ba505e9a35833868.js?cb=2Script
https://a.klaviyo.com/media/js/onsite/onsite.jsJS Global
klaviyo → objectdns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1Yotpo Loyalty & Referrals
Loyalty & rewards
100%
2 evidence signals
Script
https://cdn-loyalty.yotpo.com/loader/LYLED_2FKQMqp1IprOsFXg.js?shop=the-normal-brand.myshopify.comJS Global
swellAPI → objectR
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Yotpo Reviews
Reviews
75%
2 evidence signals
Script
https://cdn-loyalty.yotpo.com/loader/LYLED_2FKQMqp1IprOsFXg.js?shop=the-normal-brand.myshopify.comScript
https://cdn-swell-assets.yotpo.com/app.v1.0.368.jsOkendo
Reviews
75%
1 evidence signal
JS Global
okeWidgetApi → objectSocialLadder
Marketing automation
75%
1 evidence signal
Script
https://socialladder.rkiapps.com/Shopify/socialladder-shopify.jsInfrastructure & Security4
G
GoDaddy
PaaS
100%
1 evidence signal
dns
NS: pdns05.domaincontrol.comCloudflare
CDN
75%
2 evidence signals
Header
a0fd214c6b03ced7-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Google Hosted Libraries
CDN
75%
2 evidence signals
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.0.0/jquery.min.jsScript
https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.jsLibraries & Utilities7
POWR
Widgets
100%
3 evidence signals
Script
https://www.powr.io/powr.js?powr-token=the-normal-brand.myshopify.com&external-type=shopify&shop=the-normal-brand.myshopify.comJS Global
POWR_RECEIVERS → objectJS Global
loadPowr → functionHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectPayPal
Payment processors
75%
1 evidence signal
XHR
https://www.paypal.com/xoplatform/logger/api/logger?disableSetCookie=truellms.txt
AI Policy & Governance
75%
1 evidence signal
HTML
/llms.txtEqualWeb
Accessibility
75%
1 evidence signal
Script
https://cdn.equalweb.com/core/5.0.9/accessibility.jsAlia
Shopify apps
75%
1 evidence signal
JS Global
alia → object