upworthy.com

1 evidence signal

HTML<!-- Powered by RebelMouse.

Analytics & Marketing8

Google Tag Manager

Tag managers

3 evidence signals

HTMLgoogletagmanager.com/gtm.js

JS Globalgoogle_tag_manager → object

JS GlobaldataLayer → object

Google Analytics

9 evidence signals

Cookie_ga

Cookie_gid

Scripthttps://www.google-analytics.com/analytics.js

Scripthttps://www.googletagmanager.com/gtag/js?id=G-EEKXC10ZGK&cx=c&gtm=4e6240

Scripthttps://www.googletagmanager.com/gtag/js?id=UA-30098361-1&cx=c&gtm=4e6240

Scripthttps://www.googletagmanager.com/gtag/js?id=UA-30098361-1

JS GlobalGoogleAnalyticsObject → string

JS Globalga.loaded → function

JS Globalgtag → function

Oracle Moat Measurement

2 evidence signals

Script

https://z.moatads.com/upworthy105Vonz37/moatcontent.js#l1=upworthy.com&l2=Upworthy%20%7C%20Sharing%20the%20best%20of%20humanity%20with%20the%20world%2C%20one%20story%20at%20a%20time.&l3=__page__&l4=-&sa=&sn=

scriptContentmoatads.com

Facebook Pixelv2.9.256

5 evidence signals

Script

https://connect.facebook.net/signals/config/126940161345335?v=2.9.256&r=stable&domain=www.upworthy.com&hme=18f1088ef3e8892a74f943ddaee05e3bbd28c980d3b65c4c57d9fe86969d4bce&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C285%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148%2C241%2C240%2C242%2C247%2C248%2C249%2C245%2C236%2C172%2C174%2C221%2C287%2C214%2C211%2C235%2C237%2C231%2C159%2C205%2C187%2C168%2C284%2C152%2C164%2C176%2C160%2C193%2C264%2C263%2C260%2C227%2C261%2C262%2C149%2C207%2C254%2C151%2C181%2C203

Script

https://connect.facebook.net/signals/config/1676218835946757?v=2.9.256&r=stable&domain=www.upworthy.com&hme=18f1088ef3e8892a74f943ddaee05e3bbd28c980d3b65c4c57d9fe86969d4bce&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C285%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148

Scripthttps://connect.facebook.net/en_US/fbevents.js

JS Global_fbq → function(v2.9.256)

scriptContentconnect.facebook.net/en_US/fbevents.js

Hotjar

3 evidence signals

Scripthttps://static.hotjar.com/c/hotjar-2870039.js?sv=6

JS Globalhj.apiUrlBase → function

scriptContent//static.hotjar.com/

LiveIntent

3 evidence signals

Scripthttps://b-code.liadm.com/a-06u2.min.js

JS GlobalLI.advertiserId → object

XHR

https://rp.liadm.com/j?dtstmp=1770321533931&aid=a-06u2&se=e30&duid=6480e52e05e3--01kgqp5pvgzy3pnbe58rpnt3bq&tv=v3.13.1&pu=https%3A%2F%2Fwww.upworthy.com%2F&wpn=lc-bundle&wpv=v3.13.1&cd=.upworthy.com&p

AdThrive

Advertising

3 evidence signals

Scripthttps://ads.adthrive.com/sites/65eb740dca92570e100d5b2d/ads.min.js?referrer=https%3A%2F%2Fwww.upworthy.com%2F&cb=24

JS Globaladthrive → object

scriptContentads.adthrive.com

Google Optimize

A/B Testing

1 evidence signal

Scripthttps://www.googleoptimize.com/optimize.js?id=GTM-NTKQVK9

Infrastructure & Security6

Envoy

Reverse proxies

1 evidence signal

Header45

HSTS

Security

1 evidence signal

Headermax-age=31536000; includeSubDomains; preload

Nginx

Web servers

1 evidence signal

Headernginx(?:/([\d.]+))?\;version:\1: nginx

Amazon S3

CDN

1 evidence signal

Scripthttps://s3.amazonaws.com/roar-assets-auto.rbl.ms/shared/instagram/embed.js

Varnish

Caching

1 evidence signal

Header

varnish(?: \(Varnish/([\d.]+)\))?\;version:\1: 1.1 talaria@1.33.0 cluster-prod, 1.1 ingress@dev, 1.1 varnish, 1.1 varnish

Amazon Web Services

PaaS

50%

1 evidence signal

HTMLimplied by Amazon S3

Libraries & Utilities2

YouTube

Video players

2 evidence signals

HTML<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-pict

scriptContent.youtube.com/

HTTP/3

Miscellaneous