27 technologies5 categories
wearfelicity.com is built on Shopify with Google Tag Manager and Google Analytics.
The frontend relies on Backbone.js. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes GoDaddy and Cloudflare.
Tech Stack Highlights
Core Platform2
Shopify
Ecommerce
100%
7 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify โ objectJS Global
ShopifyAPI โ objectMeta Tag
dfffc2eb0c73ddf10571d1a2a86f6c3fMeta Tag
/9286408/digital_wallets/dialogPhotoSwipe
Photo galleries
75%
2 evidence signals
JS Global
PhotoSwipe โ functionJS Global
PhotoSwipeUI_Default โ functionFrameworks & Languages2
Backbone.jsv1.2.3
JavaScript frameworks
75%
1 evidence signal
JS Global
Backbone โ object(v1.2.3)Handlebarsv4.0.5
JavaScript frameworks
75%
1 evidence signal
JS Global
Handlebars โ object(v4.0.5)Analytics & Marketing12
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager โ objectJS Global
dataLayer โ objectGoogle Analytics
Analytics
100%
8 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=GT-TX264L6&cx=c>m=4e65k1Script
https://www.googletagmanager.com/gtag/js?id=AW-957770457&cx=c>m=4e65k1Script
https://www.googletagmanager.com/gtag/js?id=G-LVVV7ZQ99T&cx=c>m=4e65k1Script
https://www.googletagmanager.com/gtag/js?id=G-LVVV7ZQ99TScript
https://www.googletagmanager.com/gtag/js?id=AW-957770457Script
https://www.googletagmanager.com/gtag/js?id=GT-TX264L6JS Global
gtag โ functionTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr โ objectFacebook Pixelv2.9.324
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/2406147179707588?v=2.9.324&r=stable&domain=wearfelicity.com&hme=af8aa31887db259becaf70277daef60bd8bc35c2df82c2acd4258de27ecac4b5&ex_m=104%2C207%2C155%2C22%2C72%2C73%2C146%2C68%2C67%2C11%2C164%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C160%2C166%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C167%2C172%2C221%2C62%2C188%2C189%2C55%2C279%2C30%2C74%2C233%2C232%2C231%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C156%2C76%2C159%2C157%2C158%2C50%2C60%2C123%2C15%2C163%2C45%2C266%2C267%2C265%2C26%2C27%2C28%2C48%2C147%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C145%2C148%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C150%2C149%2C151%2C142%2C140%2C25%2C35%2C59%2C109%2C162%2C70%2C17%2C153%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C139%2C161%2C34%2C281%2C297%2C214%2C203%2C204%2C202%2C300%2C291%2C52%2C215%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C125%2C58%2C64%2C152%2C115%2C37%2C32%2C53%2C56%2C100%2C165%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C168%2C169%2C94%2C95%2C9%2C102%2C51%2C143%2C87%2C79%2C71%2C117%2C106%2C43%2C144%2C0%2C82%2C137%2C141%2C154%2C38%2C108%2C13%2C170Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq โ function(v2.9.324)Snap Pixel
Advertising
100%
2 evidence signals
Script
https://intg.snapchat.com/shopify/shopify-scevent-init.js?id=764386fb-d282-4a2b-b1d7-d9c684121d82&shop=wear-felicity.myshopify.comJS Global
__SnapPixel โ objectK
Klaviyo
Marketing automation
100%
11 evidence signals
Script
https://static.klaviyo.com/onsite/js/hcg3Rf/klaviyo.js?company_id=hcg3Rf&shop=wear-felicity.myshopify.comScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/fender_analytics.37a265ef24da1ae3c155.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/static.964c1ae7de61b8e06068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~favorites~faq~.47f7776b98a43f526caf.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/runtime.f8b8b1aa6520d4287b9d.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/sharedUtils.56939a87685d8488294f.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/post_identification_sync.dea4c6edb9680ccc956f.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/event_adapter.27d05c6b8025cc91f071.js?cb=2Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=hcg3RfJS Global
klaviyo โ objectdns
DKIM selector: klAttentive
Personalisation
100%
7 evidence signals
Script
https://cdn.attn.tv/wearfelicity/dtag.js?shop=wear-felicity.myshopify.comScript
https://cdn.attn.tv/wearfelicity/dtag.js?source=app-embedScript
https://cdn.attn.tv/tag/4-latest/unified-tag.js?v=4-latest_ab9a7d39eaScript
https://cdn.attn.tv/growth-tag-assets/client-configs/phR.jsScript
https://cdn.attn.tv/wearfelicity/dtag.jsJS Global
__attentive โ objectJS Global
__attentive_domain โ stringStamped
Reviews
100%
3 evidence signals
Script
https://cdn1.stamped.io/files/widget.min.jsJS Global
StampedFn โ objectstylesheet
//cdn1.stamped.io/files/widget.min.cssRichpanel
CRM
100%
5 evidence signals
Script
https://cdn-v2.richpanel.com/js/micro-app-v2.js?version=20260522Script
https://cdn.richpanel.com/js/richpanel_shopify_script.js?appClientId=wearfelicity7811&tenantId=wearfelicity781&shop=wear-felicity.myshopify.com&shop=wear-felicity.myshopify.comScript
https://cdn.richpanel.com/js/richpanel-root.jsJS Global
RichpanelAppProxy โ objectJS Global
richpanel_messenger_url โ stringG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comSnowplow Analytics
Analytics
75%
2 evidence signals
JS Global
GlobalSnowplowNamespace โ objectJS Global
Snowplow โ objectSmile
Loyalty & rewards
75%
2 evidence signals
Script
https://js.smile.io/v1/smile-shopify.js?shop=wear-felicity.myshopify.comScript
https://js.smile.io/v1/smile-lite-f99bebd8ee.jsInfrastructure & Security4
G
GoDaddy
PaaS
100%
1 evidence signal
dns
NS: ns72.domaincontrol.comCloudflare
CDN
75%
2 evidence signals
Header
9ffdb74fdade1a1f-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238jsDelivr
CDN
75%
2 evidence signals
Script
https://cdn.jsdelivr.net/npm/rsvp@4/dist/rsvp.min.jsScript
https://cdn.jsdelivr.net/npm/textfilljs@1.0.3-a/source/textfill.min.jsLibraries & Utilities7
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400jQueryv3.6.1
JavaScript libraries
75%
1 evidence signal
Script
https://wearfelicity.com/cdn/shop/t/229/assets/jquery-3.6.1.min.js?v=132001662740047769491779339110core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ โ objectLazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes โ objectJS Global
lazySizesConfig โ objectllms.txt
AI Policy & Governance
75%
1 evidence signal
HTML
/llms.txtSmile App
Shopify apps
75%
1 evidence signal
Script
https://js.smile.io/v1/smile-shopify.js?shop=wear-felicity.myshopify.comUnderscore.js
JavaScript libraries
50%
1 evidence signal
HTML
implied by Backbone.js