35 technologies4 categories
xero.com is built on Next.js with Intercom and Google Tag Manager. It ranks #5,412 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and Amazon Web Services.
Tech Stack Highlights
Frameworks & Languages4
Next.js
JavaScript frameworks
100%
3 evidence signals
JS Global
__NEXT_DATA__ → objectDOM
nextjs-rootDOM
nextjs-dataReact
JavaScript frameworks
75%
1 evidence signal
HTML
implied by Next.jsNode.js
Programming languages
75%
1 evidence signal
HTML
implied by Next.jsAngular
JavaScript frameworks
75%
1 evidence signal
HTML
<img loading="lazy" src="/content/dam/xero/pilot-images/features/xero-accounting-appAnalytics & Marketing20
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
6 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-XS9N1036ZN&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=G-F8KKRF65EJ&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=G-Q622B96ZEQ&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=DC-9401320JS Global
gtag → functionAmazon Advertising
Advertising
100%
2 evidence signals
Script
https://c.amazon-adsystem.com/aat/amzn.jsXHR
https://c.amazon-adsystem.com/aat/amzn.jsTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr → objectDemandbasev11.1.6
Analytics
100%
2 evidence signals
Script
https://tag.demandbase.com/4cdf254ff02939a3.min.jsJS Global
Demandbase → object(v11.1.6)Facebook Pixelv2.9.261
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/303901320544451?v=2.9.261&r=stable&domain=www.xero.com&hme=20296eac3bb30511174edf43e83f1c9e303df926d3c833283a366d6f5480f82a&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C287%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.261)Linkedin Insight Tag
Analytics
100%
2 evidence signals
Script
https://snap.licdn.com/li.lms-analytics/insight.min.jsJS Global
_linkedin_data_partner_id → stringMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectHubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1M
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1ConvertFlow
Analytics
100%
3 evidence signals
Script
https://js.convertflow.co/production/websites/70173.jsScript
https://js.convertflow.co/production/websites/70173.jsJS Global
convertflow → objectG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Contentsquare
Analytics
75%
1 evidence signal
Script
https://t.contentsquare.net/uxa/bc73219387dea.jsReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsNew Relic
RUM
75%
2 evidence signals
JS Global
NREUM → objectJS Global
newrelic → objectTikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringQuora Pixel
Analytics
75%
1 evidence signal
Script
https://a.quora.com/qevents.jsAWIN
Affiliate programs
75%
1 evidence signal
Script
https://www.dwin1.com/20923.jsAdalyser
Advertising
75%
1 evidence signal
JS Global
adalyserModules → functionInfrastructure & Security8
Intercom
SaaS
100%
3 evidence signals
Script
https://widget.intercom.io/widget/btdn66v4JS Global
Intercom → functionJS Global
intercomSettings → objectA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1391.awsdns-45.orgOneTrust
Cookie compliance
75%
1 evidence signal
Script
https://cdn-au.onetrust.com/scripttemplates/otSDKStub.jsAmazon Web Services
PaaS
75%
2 evidence signals
Header
xNwa6CChK1yNoEGhpVFt10B4cWvYR+GAsysthHHIPddVnlh5DD+dnlSN7f50U+DZkUreHv2ePFM=Header
PRE4KGKKYZWB8G4RAmazon S3
CDN
75%
1 evidence signal
Header
^AmazonS3$: AmazonS3Google Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.6.1/jquery.min.jsAkamai
CDN
75%
2 evidence signals
Header
l - 0 -dns
CNAME: www.xero.com.edgekey.netAkamai Bot Manager
Security
75%
2 evidence signals
Cookie
ak_bmscCookie
bm_szLibraries & Utilities3
Stripev3
Payment processors
100%
2 evidence signals
Script
https://js.stripe.com/v3JS Global
Stripe → function(v3)Webpack
Miscellaneous
75%
1 evidence signal
HTML
implied by Next.jscore-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → object