40 technologies3 categories
backchannel.com uses Google Tag Manager, Google Analytics, and Snowplow Analytics and 37 other technologies.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Fastly and Amazon Route 53.
Tech Stack Highlights
Analytics & Marketing24
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
10 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=DC-12275089&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=DC-6628166&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c>m=4e66a1Script
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c>m=4e66a1Snowplow Analytics
Analytics
100%
4 evidence signals
Cookie
spScript
https://cdnjs.cloudflare.com/ajax/libs/snowplow/2.16.3/sp.min.jsJS Global
GlobalSnowplowNamespace → objectJS Global
Snowplow → objectTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr → objectFacebook Pixelv2.9.338
Analytics
100%
4 evidence signals
Script
https://connect.facebook.net/signals/config/992149840856456?v=2.9.338&r=stable&domain=www.wired.com&hme=ed806287581422089c496fd485507306546b2937977788da80b80247d3e2e94b&ex_m=105%2C208%2C156%2C22%2C73%2C74%2C147%2C69%2C68%2C11%2C165%2C91%2C16%2C139%2C128%2C39%2C76%2C79%2C135%2C161%2C167%2C8%2C4%2C5%2C7%2C6%2C3%2C92%2C102%2C168%2C173%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C104%2C61%2C10%2C64%2C98%2C99%2C100%2C106%2C131%2C31%2C29%2C133%2C134%2C130%2C129%2C157%2C77%2C160%2C158%2C159%2C50%2C60%2C124%2C15%2C164%2C45%2C267%2C268%2C266%2C26%2C27%2C28%2C48%2C148%2C78%2C113%2C18%2C20%2C44%2C40%2C42%2C41%2C84%2C93%2C97%2C111%2C146%2C149%2C46%2C112%2C24%2C21%2C120%2C70%2C36%2C151%2C150%2C152%2C143%2C141%2C25%2C35%2C59%2C110%2C163%2C71%2C17%2C154%2C115%2C82%2C67%2C19%2C86%2C87%2C117%2C85%2C137%2C136%2C140%2C162%2C34%2C281%2C297%2C215%2C204%2C62%2C205%2C203%2C300%2C291%2C52%2C216%2C108%2C132%2C81%2C122%2C54%2C47%2C49%2C114%2C121%2C127%2C126%2C58%2C65%2C63%2C153%2C116%2C37%2C32%2C53%2C56%2C101%2C166%2C1%2C125%2C14%2C123%2C12%2C2%2C57%2C94%2C66%2C119%2C90%2C89%2C169%2C170%2C95%2C96%2C9%2C103%2C51%2C144%2C88%2C80%2C72%2C118%2C107%2C43%2C145%2C0%2C83%2C138%2C142%2C155%2C38%2C109%2C13%2C171%2C231%2C230%2C225%2C227%2C228%2C229%2C226%2C214%2C224%2C236%2C196%2C193%2C194%2C188%2C192%2C195%2C191%2C186%2C321%2C259%2C261%2C262%2C263%2C260%2C264%2C207%2C258%2C199%2C189%2C190%2C218%2C220%2C221%2C219%2C187%2C185%2C213%2C238%2C209%2C179%2C180%2C175%2C181%2C178%2C176%2C177%2C174%2C172%2C183%2C184%2C182%2C269%2C320%2C197%2C241%2C247%2C242%2C244%2C246%2C245%2C243%2C240%2C256%2C251%2C253%2C250%2C257%2C254%2C249%2C255%2C252%2C248%2C294Script
https://connect.facebook.net/signals/config/228464857488266?v=2.9.338&r=stable&domain=www.wired.com&hme=ed806287581422089c496fd485507306546b2937977788da80b80247d3e2e94b&ex_m=105%2C208%2C156%2C22%2C73%2C74%2C147%2C69%2C68%2C11%2C165%2C91%2C16%2C139%2C128%2C39%2C76%2C79%2C135%2C161%2C167%2C8%2C4%2C5%2C7%2C6%2C3%2C92%2C102%2C168%2C173%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C104%2C61%2C10%2C64%2C98%2C99%2C100%2C106%2C131%2C31%2C29%2C133%2C134%2C130%2C129%2C157%2C77%2C160%2C158%2C159%2C50%2C60%2C124%2C15%2C164%2C45%2C267%2C268%2C266%2C26%2C27%2C28%2C48%2C148%2C78%2C113%2C18%2C20%2C44%2C40%2C42%2C41%2C84%2C93%2C97%2C111%2C146%2C149%2C46%2C112%2C24%2C21%2C120%2C70%2C36%2C151%2C150%2C152%2C143%2C141%2C25%2C35%2C59%2C110%2C163%2C71%2C17%2C154%2C115%2C82%2C67%2C19%2C86%2C87%2C117%2C85%2C137%2C136%2C140%2C162%2C34%2C281%2C297%2C215%2C204%2C62%2C205%2C203%2C300%2C291%2C52%2C216%2C108%2C132%2C81%2C122%2C54%2C47%2C49%2C114%2C121%2C127%2C126%2C58%2C65%2C63%2C153%2C116%2C37%2C32%2C53%2C56%2C101%2C166%2C1%2C125%2C14%2C123%2C12%2C2%2C57%2C94%2C66%2C119%2C90%2C89%2C169%2C170%2C95%2C96%2C9%2C103%2C51%2C144%2C88%2C80%2C72%2C118%2C107%2C43%2C145%2C0%2C83%2C138%2C142%2C155%2C38%2C109%2C13%2C171Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.338)Linkedin Insight Tag
Analytics
100%
3 evidence signals
Script
https://snap.licdn.com/li.lms-analytics/insight.min.jsScript
https://snap.licdn.com/li.lms-analytics/insight.min.jsJS Global
_linkedin_partner_id → stringMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objecttheTradeDesk
Advertising
100%
3 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi → functionJS Global
ttd_dom_ready → functionSailthru
Marketing automation
100%
3 evidence signals
Cookie
sailthru_pageviewsScript
https://ak.sail-horizon.com/spm/spm.v1.min.jsJS Global
Sailthru → objectWunderkindvsmart-tag-20260611.00
Marketing automation
100%
11 evidence signals
Script
https://tag.bounceexchange.com/2825/i.jsScript
https://assets.bounceexchange.com/assets/smart-tag/versioned/onsite-v2_1238d00d70e4de87443df9eb69ff1a61.br.jsScript
https://assets.bounceexchange.com/assets/bounce/jquery-3.7.1.min.jsScript
https://assets.bounceexchange.com/cache/2825/website-c8c523aefa15040aeedd16b8991e3916.jsScript
https://assets.bounceexchange.com/cache/2825/campaign-index-live-573febd746d17ebd7eebd6c07fcb253e.jsScript
https://api.bounceexchange.com/state/js?website_id=2825&device_id=4951750492766176510&visit_id=1781325329192887Script
https://assets.bounceexchange.com/assets/smart-tag/versioned/runtime_c81e76ee00d795b1eebf8d27949f8dc5.br.jsScript
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_a5e2a4c321c2257a2f5992eeed5b7a63.br.jsScript
https://assets.bounceexchange.com/assets/smart-tag/versioned/cjs_min_0fb2e79d6d9d9c1e8f577a3a805350a8.jsJS Global
bouncex → object(vsmart-tag-20260611.00)stylesheet
https://assets.bounceexchange.com/tag/css/creatives-base-styles.8f3f9b9c.min.cssGladly
Live chat
100%
2 evidence signals
Script
https://cdn.gladly.com/chat-sdk/widget.js?q=1781325325722JS Global
Gladly → objectSkimlinks
Affiliate programs
100%
3 evidence signals
Script
https://s.skimresources.com/js/100099X1555751.skimlinks.jsJS Global
__SKIM_JS_GLOBAL__ → objectJS Global
skimlinksAPI → objectG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comAmazon Advertising
Advertising
75%
2 evidence signals
Script
https://config.aps.amazon-adsystem.com/configs/3035Script
https://client.aps.amazon-adsystem.com/publisher.jsLinkedin Ads
Advertising
75%
1 evidence signal
HTML
<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.comReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.js?pixel_id=t2_bn0mvswdParse.lyv2.3.0
Analytics
75%
1 evidence signal
JS Global
PARSELY → object(v2.3.0)Google Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsPrebidvv11.11.0
Advertising
75%
1 evidence signal
JS Global
pbjs → object(vv11.11.0)Rubicon Project
Advertising
75%
1 evidence signal
XHR
https://fastlane.rubiconproject.com/a/api/fastlane.json?account_id=11850&site_id=306872&zone_id=1548452&size_id=2&alt_size_ids=57&p_pos=btf&gpp=DBABLA~BVQqAAAAAABY.QA&gpp_sid=7&rf=https%3A%2F%2Fwww.wiIntegral Ad Science
Advertising
75%
1 evidence signal
Script
https://static.adsafeprotected.com/iasPET.1.jsTikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringRokt
Personalisation
75%
1 evidence signal
Script
https://apps.rokt.com/integrations/referral-tag/referral-tag.jsTreasure Data
Customer data platform
75%
1 evidence signal
Script
https://cdn.treasuredata.com/sdk/2.2/td.min.jsInfrastructure & Security8
F
Fastly
CDN
100%
1 evidence signal
dns
CNAME: condenast.map.fastly.netA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1738.awsdns-25.co.ukCloudflare
CDN
75%
2 evidence signals
Header
a0ae6374f9b0dc0d-SJCHeader
cloudflare: cloudflarereCAPTCHA
Security
75%
1 evidence signal
DOM
recaptcha-iframeAmazon CloudFront
CDN
75%
2 evidence signals
Header
\(CloudFront\)$: 1.1 971fa3d7843148866f45766ff6f80b40.cloudfront.net (CloudFront)Header
dFod4-xQaM_-ai-TO6mVOIv9yCLEap_VuHnBqfzql0PpcEnmM47bPg==Google Sign-in
Authentication
75%
1 evidence signal
Meta Tag
904266558061-dqllerrg1949kl0dfu2k64nhvhtqoee0.apps.googleusercontent.comcdnjs
CDN
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/snowplow/2.16.3/sp.min.jsAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon CloudFrontLibraries & Utilities8
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400jQueryv3.7.1
JavaScript libraries
75%
1 evidence signal
Script
https://assets.bounceexchange.com/assets/bounce/jquery-3.7.1.min.jscore-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectweb-vitals
JavaScript libraries
75%
1 evidence signal
JS Global
webVitals → objectBoomerang
JavaScript libraries
75%
1 evidence signal
JS Global
BOOMR_mq → objectPermutive
Miscellaneous
75%
1 evidence signal
JS Global
permutive → objectparcel
Miscellaneous
75%
1 evidence signal
JS Global
parcelRequire → functionSWC
Miscellaneous
50%
1 evidence signal
HTML
implied by parcel