34 technologies5 categories
baseus.com is built on Shopify with Google Tag Manager and Google Analytics.
The frontend relies on Ruby on Rails. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes cdnjs and Cloudflare.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify → objectMeta Tag
aa3d5dbd56e89c2f91cd93bca4b9e225Meta Tag
/55584325709/digital_wallets/dialogFrameworks & Languages4
Ruby on Rails
Web frameworks
75%
2 evidence signals
HTML
data-turbolinks-HTML
turbolinksBootstrap
UI frameworks
75%
1 evidence signal
Script
https://cdn.codeblackbelt.com/widgets/frequently-bought-together/bootstrap.min.js?version=2026041212-0700Vue.js
JavaScript frameworks
75%
1 evidence signal
HTML
data-v-appRuby
Programming languages
50%
1 evidence signal
HTML
implied by Ruby on RailsAnalytics & Marketing19
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
9 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=GT-TWMLHBWT&cx=c>m=4e6481Script
https://www.googletagmanager.com/gtag/js?id=AW-11081880823&cx=c>m=4e6481Script
https://www.googletagmanager.com/gtag/js?id=AW-11081880823Script
https://www.googletagmanager.com/gtag/js?id=G-JMP8S78H6NScript
https://www.googletagmanager.com/gtag/js?id=G-JMP8S78H6NScript
https://www.googletagmanager.com/gtag/js?id=AW-11081880823Script
https://www.googletagmanager.com/gtag/js?id=GT-TWMLHBWTJS Global
gtag → functionFacebook Pixelv2.9.297
Analytics
100%
6 evidence signals
Script
https://connect.facebook.net/signals/config/1332691150603874?v=2.9.297&r=stable&domain=www.baseus.com&hme=c048e760b3fdc0fbdc117d7607b2c36e13eff2660c515ac72e86dac5ba060bb9&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C277%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C264%2C265%2C263%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C279%2C294%2C212%2C201%2C202%2C200%2C297%2C289%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168%2C228%2C227%2C222%2C224%2C225%2C226%2C223%2C211%2C221%2C233%2C193%2C190%2C191%2C185%2C189%2C192%2C188%2C183%2C317%2C196%2C215%2C184%2C182%2C210%2C235%2C206%2C176%2C177%2C172%2C178%2C175%2C173%2C174%2C171%2C169%2C180%2C181%2C179%2C266%2C316%2C194%2C239%2C252%2C244%2C248%2C249%2C247%2C253%2C250%2C246%2C251%2C245Script
https://connect.facebook.net/signals/config/333119619171378?v=2.9.297&r=stable&domain=www.baseus.com&hme=c048e760b3fdc0fbdc117d7607b2c36e13eff2660c515ac72e86dac5ba060bb9&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C277%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C264%2C265%2C263%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C279%2C294%2C212%2C201%2C202%2C200%2C297%2C289%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168Script
https://connect.facebook.net/en_US/fbevents.jsScript
https://connect.facebook.net/en_US/fbevents.jsScript
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.297)Google AdSense
Advertising
100%
3 evidence signals
Script
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202604070101/show_ads_impl_fy2021.jsScript
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6095684704805667JS Global
adsbygoogle → objectHubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1K
Klaviyo
Marketing automation
100%
21 evidence signals
Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=U6Awt2&shop=baseus-us-dtc.myshopify.comScript
https://static.klaviyo.com/onsite/js/U6Awt2/klaviyo.js?company_id=U6Awt2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/fender_analytics.5acc2d4094469e00ec31.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/static.05920b16793f2a456e22.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~reviews~telemetry~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~FavoritesButtonElement~renderFaqWidget~.2cc0e8eaac59e1064c76.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/runtime.7c2cdb1ba1d7baaf60a6.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/sharedUtils.c053a9593d426e9e42c8.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~reviews~telemetry~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~FavoritesButtonElement~renderFaqWidget~.2cc0e8eaac59e1064c76.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/default~in_app_forms~signup_forms.fa6bf1a33ef2add72ef8.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/signup_forms.b91963e01b14e3963e32.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/post_identification_sync.e290d099b5bfa48fdae0.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/client_identity.31e543af1fe78c3e0363.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/event_adapter.4f7be3f375ef0d59c121.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-c748d13af521979d7a0fff3d2fc088b3ce99cb74/telemetry.252f3f2a5777c4acc847.js?cb=2Script
https://a.klaviyo.com/media/js/onsite/onsite.jsJS Global
klaviyo → objectdns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1C
Customer.io
Marketing automation
100%
1 evidence signal
dns
DKIM selector: cioR
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
DKIM selector: googleM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector1S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Postmark
Email
100%
1 evidence signal
dns
DKIM selector: pmA
Amazon SES
Email
100%
1 evidence signal
dns
DKIM selector: amazonsesMicrosoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionLucky Orange
Analytics
75%
1 evidence signal
Script
https://tools.luckyorange.com/core/lo.js?site-id=8a10a901PushOwl
Marketing automation
75%
1 evidence signal
JS Global
pushowl → objectSendinblue
Marketing automation
75%
1 evidence signal
Script
https://sibautomation.com/sa.js?key=0e8xi9u6kmjitjz00ghtl1hnRyviu
Reviews
75%
1 evidence signal
JS Global
ryviu_global_settings → objectInfrastructure & Security4
cdnjs
CDN
100%
2 evidence signals
Script
https://cdnjs.cloudflare.com/ajax/libs/wow/1.1.2/wow.min.jsstylesheet
https://cdnjs.cloudflare.com/ajax/libs/animate.css/4.1.1/animate.min.cssCloudflare
CDN
75%
2 evidence signals
Header
9eb4e3352959faf4-SJCHeader
cloudflare: cloudflarereCAPTCHA
Security
75%
1 evidence signal
DOM
recaptcha-iframeHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Libraries & Utilities6
Z
Zendesk
Documentation
95%
1 evidence signal
dns
SPF includes zendesk.comHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectFont Awesome
Font scripts
75%
1 evidence signal
JS Global
___FONT_AWESOME___ → objectBooster Page Speed Optimizer
Shopify apps
75%
1 evidence signal
Script
https://cdn.shopify.com/s/files/1/0194/1736/6592/t/1/assets/booster-page-speed-optimizer.js?23Frequently Bought Together
Shopify apps
75%
1 evidence signal
Script
https://cdn.codeblackbelt.com/js/modules/frequently-bought-together/main.min.js?shop=baseus-us-dtc.myshopify.com