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30 technologies5 categories

betabeat.com is built on WordPress with Google Tag Manager and Google Analytics.

The frontend relies on Backbone.js. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes WordPress VIP.

Tech Stack Highlights

wordpress.org logoWordPressCMSbackbonejs.org logoBackbone.jsJavaScript frameworkswordpress.org logoWordPress Block EditorPage builders
G
Google WorkspaceEmailwww.sailthru.com logoSailthruMarketing automation

Core Platform2

wordpress.org logo
WordPressv6.8.5
CMS
100%
4 evidence signals
HeaderWordPress: WordPress VIP <https://wpvip.com>
HTML<link rel="apple-touch-icon" sizes="57x57" href="https://observer.com/wp-content
HTML<link rel="apple-touch-icon" sizes="57x57" href="https://observer.com/wp-content/
Meta Tag<meta name="WordPress(?: ([\d.]+))?\;version:\1" content="WordPress 6.8.5">
wordpress.org logo
WordPress Block Editor
Page builders
75%
1 evidence signal
HTML<div id="more-button" class="wp-block-

Frameworks & Languages1

backbonejs.org logo
Backbone.jsv1.6.0
JavaScript frameworks
100%
2 evidence signals
Scripthttps://observer.com/wp-includes/js/backbone.min.js
JS GlobalBackbone → object(v1.6.0)

Analytics & Marketing17

tagmanager.google.com logo
Google Tag Manager
Tag managers
100%
3 evidence signals
HTMLgoogletagmanager.com/gtm.js
JS Globalgoogle_tag_manager → object
JS GlobaldataLayer → object
analytics.google.com logo
Google Analytics
Analytics
100%
7 evidence signals
Cookie_ga
Cookie_gid
Scripthttps://www.google-analytics.com/analytics.js
Scripthttps://www.google-analytics.com/analytics.js
Scripthttps://www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S
JS GlobalGoogleAnalyticsObject → string
JS Globalgtag → function
facebook.com logo
Facebook Pixelv2.9.338
Analytics
100%
4 evidence signals
Scripthttps://connect.facebook.net/signals/config/832096553515722?v=2.9.338&r=stable&domain=observer.com&hme=ed806287581422089c496fd485507306546b2937977788da80b80247d3e2e94b&ex_m=105%2C208%2C156%2C22%2C73%2C74%2C147%2C69%2C68%2C11%2C165%2C91%2C16%2C139%2C128%2C39%2C76%2C79%2C135%2C161%2C167%2C8%2C4%2C5%2C7%2C6%2C3%2C92%2C102%2C168%2C173%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C104%2C61%2C10%2C64%2C98%2C99%2C100%2C106%2C131%2C31%2C29%2C133%2C134%2C130%2C129%2C157%2C77%2C160%2C158%2C159%2C50%2C60%2C124%2C15%2C164%2C45%2C267%2C268%2C266%2C26%2C27%2C28%2C48%2C148%2C78%2C113%2C18%2C20%2C44%2C40%2C42%2C41%2C84%2C93%2C97%2C111%2C146%2C149%2C46%2C112%2C24%2C21%2C120%2C70%2C36%2C151%2C150%2C152%2C143%2C141%2C25%2C35%2C59%2C110%2C163%2C71%2C17%2C154%2C115%2C82%2C67%2C19%2C86%2C87%2C117%2C85%2C137%2C136%2C140%2C162%2C34%2C281%2C297%2C215%2C204%2C62%2C205%2C203%2C300%2C291%2C52%2C216%2C108%2C132%2C81%2C122%2C54%2C47%2C49%2C114%2C121%2C127%2C126%2C58%2C65%2C63%2C153%2C116%2C37%2C32%2C53%2C56%2C101%2C166%2C1%2C125%2C14%2C123%2C12%2C2%2C57%2C94%2C66%2C119%2C90%2C89%2C169%2C170%2C95%2C96%2C9%2C103%2C51%2C144%2C88%2C80%2C72%2C118%2C107%2C43%2C145%2C0%2C83%2C138%2C142%2C155%2C38%2C109%2C13%2C171%2C231%2C230%2C225%2C227%2C228%2C229%2C226%2C214%2C224%2C196%2C193%2C194%2C188%2C192%2C195%2C191%2C186%2C321%2C199%2C189%2C190%2C218%2C187%2C185%2C238%2C209%2C179%2C180%2C175%2C181%2C178%2C176%2C177%2C174%2C172%2C183%2C184%2C182%2C269%2C320%2C290%2C288%2C289%2C287%2C197%2C241%2C247%2C242%2C244%2C246%2C245%2C243%2C240%2C256%2C251%2C253%2C250%2C257%2C254%2C249%2C255%2C252%2C248%2C283%2C294
Scripthttps://connect.facebook.net/signals/config/618909876214345?v=2.9.338&r=stable&domain=observer.com&hme=ed806287581422089c496fd485507306546b2937977788da80b80247d3e2e94b&ex_m=105%2C208%2C156%2C22%2C73%2C74%2C147%2C69%2C68%2C11%2C165%2C91%2C16%2C139%2C128%2C39%2C76%2C79%2C135%2C161%2C167%2C8%2C4%2C5%2C7%2C6%2C3%2C92%2C102%2C168%2C173%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C104%2C61%2C10%2C64%2C98%2C99%2C100%2C106%2C131%2C31%2C29%2C133%2C134%2C130%2C129%2C157%2C77%2C160%2C158%2C159%2C50%2C60%2C124%2C15%2C164%2C45%2C267%2C268%2C266%2C26%2C27%2C28%2C48%2C148%2C78%2C113%2C18%2C20%2C44%2C40%2C42%2C41%2C84%2C93%2C97%2C111%2C146%2C149%2C46%2C112%2C24%2C21%2C120%2C70%2C36%2C151%2C150%2C152%2C143%2C141%2C25%2C35%2C59%2C110%2C163%2C71%2C17%2C154%2C115%2C82%2C67%2C19%2C86%2C87%2C117%2C85%2C137%2C136%2C140%2C162%2C34%2C281%2C297%2C215%2C204%2C62%2C205%2C203%2C300%2C291%2C52%2C216%2C108%2C132%2C81%2C122%2C54%2C47%2C49%2C114%2C121%2C127%2C126%2C58%2C65%2C63%2C153%2C116%2C37%2C32%2C53%2C56%2C101%2C166%2C1%2C125%2C14%2C123%2C12%2C2%2C57%2C94%2C66%2C119%2C90%2C89%2C169%2C170%2C95%2C96%2C9%2C103%2C51%2C144%2C88%2C80%2C72%2C118%2C107%2C43%2C145%2C0%2C83%2C138%2C142%2C155%2C38%2C109%2C13%2C171
Scripthttps://connect.facebook.net/en_US/fbevents.js
JS Global_fbq → function(v2.9.338)
www.sailthru.com logo
Sailthru
Marketing automation
100%
3 evidence signals
Cookiesailthru_pageviews
Scripthttps://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1
JS GlobalSailthru → object
G
Google Workspace
Email
100%
1 evidence signal
dnsMX: aspmx.l.google.com
advertising.amazon.com logo
Amazon Advertising
Advertising
75%
2 evidence signals
Scripthttps://c.amazon-adsystem.com/aax2/apstag.js
Scripthttps://config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3
www.parse.ly logo
Parse.lyv2.0.0
Analytics
75%
1 evidence signal
JS GlobalPARSELY → object(v2.0.0)
www.hotjar.com logo
Hotjar
Analytics
75%
1 evidence signal
Scripthttps://static.hotjar.com/c/hotjar-3537567.js?sv=7
newrelic.com logo
New Relic
RUM
75%
2 evidence signals
JS GlobalNREUM → object
JS Globalnewrelic → object
developers.google.com logo
Google Publisher Tag
Advertising
75%
1 evidence signal
Scripthttps://securepubads.g.doubleclick.net/tag/js/gpt.js
comscore.com logo
comScore
Analytics
75%
1 evidence signal
Scripthttps://sb.scorecardresearch.com/beacon.js
prebid.org logo
Prebidvv9.30.0
Advertising
75%
1 evidence signal
JS Globalpbjs → object(vv9.30.0)
rubiconproject.com logo
Rubicon Project
Advertising
75%
1 evidence signal
XHRhttps://fastlane.rubiconproject.com/a/api/fastlane.json?account_id=24586&site_id=623445&zone_id=4043623&size_id=15&alt_size_ids=9%2C10&rp_schain=1.0,1!aditude.io,344,1,4eea7320-89a4-41b5-b1af-024eb635
www.33across.com logo
33Across
Advertising
75%
1 evidence signal
XHRhttps://lexicon.33across.com/v1/envelope?pid=0015a00002qqhgFAAQ&gdpr=0&src=pbjs&ver=9.30.0&coppa=0
piano.io logo
Piano
Personalisation
75%
2 evidence signals
Scripthttps://sandbox.tinypass.com/api/tinypass.min.js
Scripthttps://sandbox.tinypass.com/xbuilder/experience/load?aid=CMrLcDjZsu
www.quantcast.com logo
Quantcast Measure
Analytics
75%
1 evidence signal
Scripthttps://secure.quantserve.com/quant.js
www.nativo.com logo
Nativo
Advertising
75%
2 evidence signals
Scripthttps://s.ntv.io/serve/load.js?ver=1.0.0
Scripthttps://jadserve.postrelease.com/t?ntv_mvi=&ntv_url=https%253A%252F%252Fobserver.com%252Fbusiness%252F

Infrastructure & Security6

www.onetrust.com logo
OneTrust
Cookie compliance
75%
6 evidence signals
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4
Scripthttps://cdn.cookielaw.org/scripttemplates/otSDKStub.js
www.google.com logo
reCAPTCHA
Security
75%
1 evidence signal
DOMrecaptcha-iframe
www.rfc-editor.org logo
HSTS
Security
75%
1 evidence signal
Headermax-age=31536000;includeSubdomains;preload
nginx.org logo
Nginx
Web servers
75%
1 evidence signal
Headernginx(?:/([\d.]+))?\;version:\1: nginx
developers.google.com logo
Funding Choices
Cookie compliance
75%
4 evidence signals
Scripthttps://fundingchoicesmessages.google.com/i/22133348250?ers=3
Scripthttps://fundingchoicesmessages.google.com/f/AGSKWxVGrimI8GNHEKMAR5DSkWCj6vJpmlMJmuMr1sObBu-Qez9CjCp7JQ7GGmgp6BY7sjZoNj_GMkAxFQiLzLfg8u6JrpAN3mgUYs1C4mAvcCHKYwG3uL41beojSitZYTv4dNW_1_v3MA==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzgxNjMyMzMwLDY5NjAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzddXSwiaHR0cHM6Ly9vYnNlcnZlci5jb20vYnVzaW5lc3MvIixudWxsLFtbOCwiUjZsMU42dmI0YWciXSxbOSwiZW4tVVMiXSxbMTgsIltbW251bGwsMTI3MF1dXSJdLFszNSwiMTc4MTYzMjMzMCJdLFsxOSwiMiJdLFsxNywiWzBdIl0sWzI0LCIiXSxbMjksImZhbHNlIl1dXQ
Scripthttps://fundingchoicesmessages.google.com/f/AGSKWxU-4haPrUBEH4EBt0uAxeEylRRIvUr8Bkaz0QvF7w20UOxrPYLQQ1H2DdVBH4aqeQbUTVlebn6KJED6gn2ArPxj0JzxpJK9N9kV5cKOq7EQmaHayRRDajgEL8uTuY5qQRgEo5vFbw==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzgxNjMyMzMwLDc2NTAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzcsOV0sbnVsbCwyLG51bGwsImVuIl0sImh0dHBzOi8vb2JzZXJ2ZXIuY29tL2J1c2luZXNzLyIsbnVsbCxbWzgsIlI2bDFONnZiNGFnIl0sWzksImVuLVVTIl0sWzE4LCJbW1tudWxsLDEyNzBdXV0iXSxbMzUsIjE3ODE2MzIzMzAiXSxbMTksIjIiXSxbMTcsIlswXSJdLFsyNCwiIl0sWzI5LCJmYWxzZSJdXV0
Scripthttps://fundingchoicesmessages.google.com/f/AGSKWxWcoKWKunDeL0ctI79-Yr9rjDMtVBXfEw7ZyZEbtoagH5J-14YuZOFJ2vbIR4C-ehAIVskx5YQVSKkqwhSt0XsQ5nWeAOMX1pILDWO9wntWVN_BuCca_ETeF6E9Zv3C5or-wUHIdg==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzgxNjMyMzMxLDU4MTAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzcsOSw2XSxudWxsLDIsbnVsbCwiZW4iLG51bGwsbnVsbCxudWxsLG51bGwsbnVsbCwxXSwiaHR0cHM6Ly9vYnNlcnZlci5jb20vYnVzaW5lc3MvIixudWxsLFtbOCwiUjZsMU42dmI0YWciXSxbOSwiZW4tVVMiXSxbMTgsIltbW251bGwsMTI3MF1dXSJdLFszNSwiMTc4MTYzMjMzMCJdLFsxOSwiMiJdLFsxNywiWzBdIl0sWzI0LCIiXSxbMjksImZhbHNlIl1dXQ
wpvip.com logo
WordPress VIP
PaaS
75%
1 evidence signal
Header^WordPress VIP|wpvip\.com: WordPress VIP <https://wpvip.com>

Libraries & Utilities4

underscorejs.org logo
Underscore.js
JavaScript libraries
75%
1 evidence signal
Scripthttps://observer.com/wp-includes/js/underscore.min.js
github.com logo
core-js
JavaScript libraries
75%
1 evidence signal
JS Global__core-js_shared__ → object
www.getadmiral.com logo
Admiral
Miscellaneous
75%
1 evidence signal
JS Globaladmiral → function
github.com logo
LazySizes
JavaScript libraries
75%
1 evidence signal
JS GloballazySizes → object

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