32 technologies5 categories
billboard.com is built on WordPress with Google Tag Manager and Google Analytics. It ranks #4,643 globally.
The frontend relies on Bootstrap. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon S3 and Amazon Route 53.
Tech Stack Highlights
Core Platform1
WordPressv6.7.4
CMS
100%
4 evidence signals
Header
WordPress: WordPress VIP <https://wpvip.com>HTML
<link rel="apple-touch-icon" sizes="180x180" href="https://www.billboard.com/wp-contentHTML
<link rel="apple-touch-icon" sizes="180x180" href="https://www.billboard.com/wp-content/Meta Tag
<meta name="WordPress(?: ([\d.]+))?\;version:\1" content="WordPress 6.7.4">Frameworks & Languages1
Bootstrap
UI frameworks
75%
1 evidence signal
Script
https://cdn.browsiprod.com/bootstrap/bootstrap.jsAnalytics & Marketing17
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
6 evidence signals
Script
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=AW-608454122&ver=6.7.4JS Global
GoogleAnalyticsObject → stringJS Global
gtag → functionAmazon Advertising
Advertising
100%
2 evidence signals
Script
https://config.aps.amazon-adsystem.com/configs/3157XHR
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.jsSkimlinks
Affiliate programs
100%
3 evidence signals
Script
https://s.skimresources.com/js/87443X1644751.skimlinks.jsJS Global
__SKIM_JS_GLOBAL__ → objectJS Global
skimlinksAPI → objectM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: billboard-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1A
Amazon SES
Email
95%
1 evidence signal
dns
SPF includes amazonses.comHotjar
Analytics
75%
1 evidence signal
Script
https://static.hotjar.com/c/hotjar-2036991.js?sv=7Criteo
Advertising
75%
2 evidence signals
JS Global
Criteo → objectJS Global
criteo_pubtag → objectGoogle Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsPubMatic
Advertising
75%
1 evidence signal
Script
https://ads.pubmatic.com/AdServer/js/google-esp.jsRubicon Project
Advertising
75%
1 evidence signal
XHR
https://fastlane.rubiconproject.com/a/api/fastlane.json?account_id=11714&site_id=542564&zone_id=3357314&size_id=2&alt_size_ids=55%2C57&p_pos=atf&eid_liveintent.com=25-PaTVf6u%2BxOAgST9AGuDXiDUrascKPVxCxense
Personalisation
75%
2 evidence signals
Script
https://cdn.cxense.com/cx.jsScript
https://cdn.cxense.com/cx.cce.jsPiano
Personalisation
75%
1 evidence signal
Script
https://cdn.tinypass.com/api/tinypass.min.jsLiveIntent
Email
75%
1 evidence signal
XHR
https://idx.liadm.com/idex/did-005n/any?duid=c5a6a871570f--01kh0m2k6bp51321t7smam8ag5&did=did-005n&cd=.billboard.com&pu=https%3A%2F%2Fwww.billboard.com&resolve=nonId&resolve=bidswitch&resolve=fpid&resTeads
Advertising
75%
1 evidence signal
XHR
https://a.teads.tv/hb/bid-requestAd Lightning
Advertising
75%
3 evidence signals
Script
https://tagan.adlightning.com/penske/bl-c7ca5a2-5b854a27.jsScript
https://tagan.adlightning.com/penske/b-7324821-238db391.jsScript
https://tagan.adlightning.com/penske/op.jsInfrastructure & Security9
Amazon S3
CDN
100%
3 evidence signals
Script
https://s3-us-west-2.amazonaws.com/jsstore/a/X2JH2J8/ge.jsScript
https://pmc-pp-tou.s3.us-west-1.amazonaws.com/privacy-notice.js?ver=1stylesheet
https://pmc-pp-tou.s3.us-west-1.amazonaws.com/privacy-notice.css?ver=1A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-990.awsdns-59.netOneTrust
Cookie compliance
75%
5 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/opt-out/otCCPAiab.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/opt-out/otCCPAiab.jsreCAPTCHA
Security
75%
1 evidence signal
DOM
recaptcha-iframeHSTS
Security
75%
1 evidence signal
Header
max-age=300Amazon Web Services
PaaS
75%
1 evidence signal
HTML
implied by Amazon S3Nginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxjsDelivr
CDN
75%
1 evidence signal
Script
https://cdn.jsdelivr.net/gh/prebid/shared-id/pubcid.js/docs/pubcid.min.jsWordPress VIP
PaaS
75%
1 evidence signal
Header
^WordPress VIP|wpvip\.com: WordPress VIP <https://wpvip.com>Libraries & Utilities4
Underscore.jsv1.13.7
JavaScript libraries
75%
1 evidence signal
Script
https://www.billboard.com/wp-includes/js/underscore.min.js?ver=1.13.7core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectPermutive
Miscellaneous
75%
1 evidence signal
JS Global
permutive → objectTypekit
Font scripts
75%
1 evidence signal
HTML
<link rel="preconnect" href="https://use.typekit.net