14 technologies4 categories
equalexchange.coop is built on Shopify with Google Tag Manager and Google Analytics.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and Cloudflare.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify → objectMeta Tag
21812b594feff06ad6ab7cd16b09df06Meta Tag
/17096425/digital_wallets/dialogAnalytics & Marketing8
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
7 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=AW-352367184&cx=c>m=4e66h0Script
https://www.googletagmanager.com/gtag/js?id=G-13QX85MY59&cx=c>m=4e66h0Script
https://www.googletagmanager.com/gtag/js?id=G-13QX85MY59Script
https://www.googletagmanager.com/gtag/js?id=AW-352367184Script
https://www.googletagmanager.com/gtag/js?id=GT-573J3R7JS Global
gtag → functionK
Klaviyo
Marketing automation
100%
17 evidence signals
Script
https://static.klaviyo.com/onsite/js/SyLvAX/klaviyo.js?company_id=SyLvAXScript
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/fender_analytics.37a265ef24da1ae3c155.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/static.4b32329590ba0a30b266.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~contentBlocks~favorites~faq~.2ad7773e449273b547ef.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/runtime.f72fac52e2c943509ec7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/sharedUtils.688b5c25dc8d8ceae7fc.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~.84f06bbcdc5310b095cd.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/default~in_app_forms~signup_forms.56945fe472570af67531.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/signup_forms.092ef18fd993e6b1778d.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/post_identification_sync.5de16c54c8d3f88bb8c7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/event_adapter.4480d7895906a927485d.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/telemetry.2e75ba505e9a35833868.js?cb=2JS Global
klaviyo → objectstylesheet
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-62575d12804e8be7e46dadbb666b121eb8babd56/532.0e7e190ea756de832333.cssdns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1G
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1M
Mailgun
Email
95%
1 evidence signal
dns
SPF includes mailgun.orgYotpo Reviews
Reviews
75%
4 evidence signals
Script
https://cdn-widgetsrepository.yotpo.com/v1/loader/xDidsfoIHBuqB3D5Xsp0bCqaYjSpTMIXcjiBMNJh?languageCode=enScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/yotpo-pixel/2026-05-19_07-47-44/bundle.jsScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/widgets-initializer/app.v0.9.8-7487.jsScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/widget-reviews-star-ratings/app.v0.33.0-1414.jsInfrastructure & Security3
A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1541.awsdns-00.co.ukCloudflare
CDN
75%
2 evidence signals
Header
a0f2b25efe4567a7-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Libraries & Utilities2
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → object