32 technologies4 categories
generalpants.com is built on Shopify with Google Tag Manager and Google Analytics.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes cdnjs and jsDelivr.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
6 evidence signals
Header
Shopify: ShopifyCookie
_shopify_sCookie
_shopify_yJS Global
Shopify → objectMeta Tag
620154f2f86a7708af3fabebed676f38Meta Tag
/90750222635/digital_wallets/dialogAnalytics & Marketing15
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
4 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-WD17E15E52&cx=c>m=4e65k1Script
https://www.googletagmanager.com/gtag/js?id=G-WD17E15E52JS Global
gtag → functionFacebook Pixelv2.9.325
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/672577509550878?v=2.9.325&r=c2&domain=www.generalpants.com&hme=af8aa31887db259becaf70277daef60bd8bc35c2df82c2acd4258de27ecac4b5&ex_m=104%2C207%2C155%2C22%2C72%2C73%2C146%2C68%2C67%2C11%2C164%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C160%2C166%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C167%2C172%2C221%2C62%2C188%2C189%2C55%2C279%2C30%2C74%2C233%2C232%2C231%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C156%2C76%2C159%2C157%2C158%2C50%2C60%2C123%2C15%2C163%2C45%2C266%2C267%2C265%2C26%2C27%2C28%2C48%2C147%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C145%2C148%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C150%2C149%2C151%2C142%2C140%2C25%2C35%2C59%2C109%2C162%2C70%2C17%2C153%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C139%2C161%2C34%2C281%2C297%2C214%2C203%2C204%2C202%2C300%2C291%2C52%2C215%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C125%2C58%2C64%2C152%2C115%2C37%2C32%2C53%2C56%2C100%2C165%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C168%2C169%2C94%2C95%2C9%2C102%2C51%2C143%2C87%2C79%2C71%2C117%2C106%2C43%2C144%2C0%2C82%2C137%2C141%2C154%2C38%2C108%2C13%2C170Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.325)Microsoft Advertising
Advertising
100%
3 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsK
Klaviyo
Marketing automation
100%
18 evidence signals
Script
https://static.klaviyo.com/onsite/js/T3Yrs6/klaviyo.js?company_id=T3Yrs6Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/fender_analytics.37a265ef24da1ae3c155.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/static.964c1ae7de61b8e06068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/vendors~static~in_app_forms~signup_forms~post_identification_sync~web_personalization~client_identity~server_side_cookies~reviews~telemetry~customerHubRoot~favorites~faq~.47f7776b98a43f526caf.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/runtime.f8b8b1aa6520d4287b9d.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/sharedUtils.56939a87685d8488294f.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/vendors~in_app_forms~signup_forms~client_identity~telemetry~onsite-triggering-v2~onsite-triggering~.00140035a0ee1bdef5e1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/default~in_app_forms~signup_forms.fa6bf1a33ef2add72ef8.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/signup_forms.7d4b4027ecbbc06e6eeb.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/post_identification_sync.dea4c6edb9680ccc956f.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/client_identity.2abe8e38e4ee22a69405.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/event_adapter.27d05c6b8025cc91f071.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-f77fb70b82ed7968c4dd76f444afc32a9126a8b0/telemetry.41ad287d35b9d2794d64.js?cb=2Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=T3Yrs6JS Global
klaviyo → objectdns
DKIM selector: klM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: generalpants-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1M
Mandrill
Email
95%
1 evidence signal
dns
SPF includes mandrillapp.comMicrosoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionHotjar
Analytics
75%
3 evidence signals
Script
https://static.hotjar.com/c/hotjar-2044277.js?sv=7Script
https://static.hotjar.com/c/hotjar-2044277.js?sv=7Script
https://static.hotjar.com/c/hotjar-2044277.js?sv=6RTB House
Retargeting
75%
1 evidence signal
XHR
https://asia.creativecdn.com/tags/v2?type=jsonRakuten
Affiliate programs
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/113672.ct.jsRakuten Advertising
Advertising
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/113672.ct.jsYotpo Reviews
Reviews
75%
3 evidence signals
Script
https://cdn-widgetsrepository.yotpo.com/v1/loader/oxiqhVkaLB2jxRZnUNP8BidWZuC4L7aLfBc8KyWp?languageCode=enScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/yotpo-pixel/2026-05-19_07-47-44/bundle.jsScript
https://cdn-widgetsrepository.yotpo.com/widget-assets/widgets-initializer/app.v0.9.8-7487.jsInsider
Customer data platform
75%
1 evidence signal
Script
https://generalpantsau.api.useinsider.com/ins.js?id=10004323Infrastructure & Security8
cdnjs
CDN
100%
3 evidence signals
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.jsstylesheet
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.cssstylesheet
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.min.cssjsDelivr
CDN
100%
2 evidence signals
Script
https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.jsstylesheet
https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.cssForter
Security
100%
3 evidence signals
Cookie
forterTokenScript
https://b1afa5415351.cdn4.forter.com/sn/b1afa5415351/script.jsJS Global
ftr__startScriptLoad → numberC
Cloudflare DNS
PaaS
100%
1 evidence signal
dns
NS: daphne.ns.cloudflare.comCloudflare
CDN
75%
2 evidence signals
Header
a017e64bedfdced9-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=7889238Google Hosted Libraries
CDN
75%
1 evidence signal
Script
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.jsjQuery CDN
CDN
75%
1 evidence signal
Script
https://code.jquery.com/jquery-3.6.0.min.jsLibraries & Utilities8
Z
Zendesk
Documentation
100%
7 evidence signals
HTML
ze-snippetScript
https://static.zdassets.com/ekr/sentry-browser.min.jsScript
https://static.zdassets.com/ekr/snippet.js?key=8879da4f-2b6e-457a-aeb4-54a3773e36d6Script
https://static.zdassets.com/ekr/snippet.js?key=8879da4f-2b6e-457a-aeb4-54a3773e36d6JS Global
zE → functionJS Global
zESettings → objectdns
SPF includes zendesk.comHTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400jQueryv3.6.0
JavaScript libraries
75%
1 evidence signal
Script
https://code.jquery.com/jquery-3.6.0.min.jscore-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectMobX
JavaScript libraries
75%
1 evidence signal
JS Global
__mobxInstanceCount → numberSwiper
JavaScript libraries
75%
1 evidence signal
JS Global
Swiper → functionllms.txt
AI Policy & Governance
75%
1 evidence signal
HTML
/llms.txtSlickv1.8.1
JavaScript libraries
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js