38 technologies5 categories
gmcr.com is built on SAP Commerce Cloud with Google Analytics and Facebook Pixel.
The frontend relies on Handlebars. Analytics are handled by Google Analytics and Facebook Pixel. Infrastructure includes UltraDNS and Akamai.
Tech Stack Highlights
Core Platform1
SAP Commerce Cloud
Ecommerce
75%
2 evidence signals
HTML
<link rel="preload" href="/_ui/desktop/HTML
<script async="" src="https://scripts.clarity.ms/0.8.64/clarity.js"></script><script type="text/javaFrameworks & Languages2
Handlebarsv4.0.5
JavaScript frameworks
75%
1 evidence signal
JS Global
Handlebars → object(v4.0.5)Java
Programming languages
50%
1 evidence signal
HTML
implied by SAP Commerce CloudAnalytics & Marketing24
Google Analytics
Analytics
100%
6 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=DC-12161638&cx=c>m=4e65k1h1Script
https://www.googletagmanager.com/gtag/js?id=DC-14240759&cx=c>m=4e65k1h1Script
https://www.googletagmanager.com/gtag/js?id=AW-10941509356&cx=c>m=4e65k1h1Script
https://www.googletagmanager.com/gtag/js?id=G-LK94Z40BJ6JS Global
gtag → functionFacebook Pixelv2.9.325
Analytics
100%
5 evidence signals
Script
https://connect.facebook.net/signals/config/741648563642271?v=2.9.325&r=stable&domain=www.keurig.com&hme=af8aa31887db259becaf70277daef60bd8bc35c2df82c2acd4258de27ecac4b5&ex_m=104%2C207%2C155%2C22%2C72%2C73%2C146%2C68%2C67%2C11%2C164%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C160%2C166%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C167%2C172%2C221%2C62%2C188%2C189%2C55%2C279%2C30%2C74%2C233%2C232%2C231%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C156%2C76%2C159%2C157%2C158%2C50%2C60%2C123%2C15%2C163%2C45%2C266%2C267%2C265%2C26%2C27%2C28%2C48%2C147%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C145%2C148%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C150%2C149%2C151%2C142%2C140%2C25%2C35%2C59%2C109%2C162%2C70%2C17%2C153%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C139%2C161%2C34%2C281%2C297%2C214%2C203%2C204%2C202%2C300%2C291%2C52%2C215%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C125%2C58%2C64%2C152%2C115%2C37%2C32%2C53%2C56%2C100%2C165%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C168%2C169%2C94%2C95%2C9%2C102%2C51%2C143%2C87%2C79%2C71%2C117%2C106%2C43%2C144%2C0%2C82%2C137%2C141%2C154%2C38%2C108%2C13%2C170%2C230%2C229%2C224%2C226%2C227%2C228%2C225%2C213%2C223%2C236%2C195%2C192%2C193%2C187%2C191%2C194%2C190%2C185%2C178%2C179%2C174%2C180%2C177%2C238%2C321%2C198%2C217%2C219%2C220%2C218%2C197%2C186%2C184%2C237%2C208%2C175%2C176%2C173%2C171%2C182%2C183%2C181%2C268%2C320%2C196%2C240%2C241%2C246%2C243%2C245%2C244%2C242%2C239%2C255%2C250%2C252%2C249%2C256%2C253%2C248%2C254%2C251%2C247%2C294Script
https://connect.facebook.net/signals/config/1632557187027833?v=2.9.325&r=stable&domain=www.keurig.com&hme=af8aa31887db259becaf70277daef60bd8bc35c2df82c2acd4258de27ecac4b5&ex_m=104%2C207%2C155%2C22%2C72%2C73%2C146%2C68%2C67%2C11%2C164%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C160%2C166%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C167%2C172%2C221%2C62%2C188%2C189%2C55%2C279%2C30%2C74%2C233%2C232%2C231%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C156%2C76%2C159%2C157%2C158%2C50%2C60%2C123%2C15%2C163%2C45%2C266%2C267%2C265%2C26%2C27%2C28%2C48%2C147%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C145%2C148%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C150%2C149%2C151%2C142%2C140%2C25%2C35%2C59%2C109%2C162%2C70%2C17%2C153%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C139%2C161%2C34%2C281%2C297%2C214%2C203%2C204%2C202%2C300%2C291%2C52%2C215%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C125%2C58%2C64%2C152%2C115%2C37%2C32%2C53%2C56%2C100%2C165%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C168%2C169%2C94%2C95%2C9%2C102%2C51%2C143%2C87%2C79%2C71%2C117%2C106%2C43%2C144%2C0%2C82%2C137%2C141%2C154%2C38%2C108%2C13%2C170Script
https://connect.facebook.net/en_US/fbevents.jsScript
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.325)Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectOptimizely
A/B Testing
100%
7 evidence signals
Cookie
optimizelyEndUserIdScript
https://cdn.optimizely.com/public/20137790451/data/actions/7e9fb56da67d9b91e1c8d3fc8efa08aa528857ab8a7dbc53b4ca2692bea47a8a.jsScript
https://cdn.optimizely.com/public/20137790451/data/actions/d7a996c5e8cf57bc8c311d9b0d20a87d92c8b4625d55237df7604a58d8fc57c5.jsScript
https://cdn.optimizely.com/public/20137790451/data/actions/b32289647a46fe814db37c5b455fa86b2dd069dccca1cae32af23cb1469c75d8.jsScript
https://cdn.optimizely.com/public/20137790451/data/actions/4722c052babc6ba7582a4df8f9f55fa2d1908f4373bee9ebdc1fbb02e696e304.jsScript
https://cdn.optimizely.com/js/20188537154.jsJS Global
optimizely → objectGoogle Ads Conversion Tracking
Analytics
100%
3 evidence signals
Script
https://www.googleadservices.com/pagead/conversion_async.jsScript
https://www.googleadservices.com/pagead/conversion_async.jsJS Global
google_trackConversion → functiontheTradeDesk
Advertising
100%
3 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi → functionJS Global
ttd_dom_ready → functionSkai
Analytics
100%
2 evidence signals
Script
https://resources.xg4ken.com/js/v2/ktag.js?tid=KT-N35B3-3EAJS Global
Ktag_Constants → objectTaboola
Advertising
100%
4 evidence signals
Script
https://trc.taboola.com/1486499/trc/3/json?tim=1779503235600&data=%7B%22id%22%3A745%2C%22ii%22%3A%22%2Fcontent%2Fgreenmountaincoffee%22%2C%22it%22%3A%22video%22%2C%22sd%22%3Anull%2C%22ui%22%3Anull%2C%22vi%22%3A1779503235569%2C%22cv%22%3A%2220260520-23-RELEASE%22%2C%22uiv%22%3A%22default%22%2C%22u%22%3A%22https%3A%2F%2Fwww.keurig.com%2Fcontent%2Fgreenmountaincoffee%22%2C%22e%22%3Anull%2C%22cb%22%3A%22TFASC.trkCallback%22%2C%22qs%22%3A%22%22%2C%22r%22%3A%5B%7B%22li%22%3A%22rbox-tracking%22%2C%22s%22%3A0%2C%22uim%22%3A%22rbox-tracking%3Apub%3Dkeurigdcocnx%3Aabp%3D0%22%2C%22uip%22%3A%22rbox-tracking%22%2C%22orig_uip%22%3A%22rbox-tracking%22%7D%5D%2C%22mpvd%22%3A%7B%22en%22%3A%22page_view%22%2C%22item-url%22%3A%22https%3A%2F%2Fwww.keurig.com%2Fcontent%2Fgreenmountaincoffee%22%2C%22tim%22%3A1779503235597%2C%22ref%22%3Anull%2C%22tos%22%3A7%2C%22ssd%22%3A1%2C%22scd%22%3A0%2C%22it%22%3A%22JS_PIXEL%22%2C%22supv%22%3Atrue%7D%2C%22pa%22%3A%7B%22su%22%3Atrue%7D%2C%22psb%22%3Atrue%7D&pubit=iScript
https://cdn.taboola.com/libtrc/unip/1486499/tfa.jsJS Global
_taboola → objectJS Global
taboola_view_id → numberAkamai mPulse
RUM
100%
2 evidence signals
HTML
<script>performance.mark("cssInlineStart");</script>
<!-- Content pages inline header -->
<style> boJS Global
BOOMR_API_key → stringP
Proofpoint
Email
100%
1 evidence signal
dns
MX: mxa-0028f601.gslb.pphosted.comGoogle Tag Manager
Tag managers
75%
2 evidence signals
JS Global
google_tag_manager → objectJS Global
dataLayer → objectMicrosoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionGoogle Ads
Advertising
75%
1 evidence signal
HTML
implied by Google Ads Conversion TrackingTealium AudienceStream
Segmentation
75%
1 evidence signal
Script
https://visitor-service-us-west-2.tealiumiq.com/gmcr/main/019e52a8701d004776d4c20a7cf005075003206d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1779503231463Pinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk → function(v3.0)Tealium
Tag managers
75%
21 evidence signals
Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.jsScript
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.605.js?utv=ut4.53.201908281407Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.644.js?utv=ut4.53.202205181738Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.736.js?utv=ut4.53.202405131603Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.683.js?utv=ut4.53.202504231911Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.684.js?utv=ut4.53.202504231911Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.685.js?utv=ut4.53.202504231911Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.689.js?utv=ut4.53.202208291723Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.699.js?utv=ut4.53.202506231936Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.701.js?utv=ut4.53.202211092030Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.704.js?utv=ut4.53.202210211454Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.706.js?utv=ut4.53.202210242209Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.724.js?utv=ut4.53.202504251629Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.730.js?utv=ut4.53.202403261307Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.739.js?utv=ut4.53.202604151633Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.753.js?utv=ut4.53.202501071837Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.780.js?utv=ut4.53.202512121545Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.782.js?utv=ut4.53.202505052016Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.547.js?utv=ut4.53.202505091750Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.v.js?a=gmcr/keurighybris/202605211543&cb=1779503231147Script
https://tags.tiqcdn.com/utag/gmcr/keurighybris/prod/utag.sync.jsQualtrics
Surveys
75%
6 evidence signals
Script
https://zn1wupqbzyftkeju9-keurig2.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_1WUpQbZyfTkEjU9&Q_LOC=https%3A%2F%2Fwww.keurig.com%2Fcontent%2FgreenmountaincoffeeScript
https://siteintercept.qualtrics.com/dxjsmodule/37.563258faf691eb76a2b2.chunk.js?Q_CLIENTVERSION=2.49.0&Q_CLIENTTYPE=web&Q_BRANDID=www.keurig.comScript
https://siteintercept.qualtrics.com/dxjsmodule/12.3523fa7a83a73a0ea556.chunk.js?Q_CLIENTVERSION=2.49.0&Q_CLIENTTYPE=web&Q_BRANDID=www.keurig.comScript
https://siteintercept.qualtrics.com/dxjsmodule/7.900914889374a84f5a9c.chunk.js?Q_CLIENTVERSION=2.49.0&Q_CLIENTTYPE=web&Q_BRANDID=keurig2Script
https://siteintercept.qualtrics.com/dxjsmodule/1.86075332208eff715705.chunk.js?Q_CLIENTVERSION=2.49.0&Q_CLIENTTYPE=web&Q_BRANDID=keurig2Script
https://siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.49.0&Q_CLIENTTYPE=web&Q_BRANDID=keurig2TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringRokt
Personalisation
75%
1 evidence signal
Script
https://apps.rokt.com/integrations/referral-tag/referral-tag.jsFullStory
Analytics
75%
1 evidence signal
Script
https://edge.fullstory.com/s/fs.jsSpeedCurve
RUM
75%
1 evidence signal
Script
https://cdn.speedcurve.com/js/lux.js?id=455884340Rakuten
Affiliate programs
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/113814.ct.jsRakuten Advertising
Advertising
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/113814.ct.jsPebblePost
Retargeting
75%
1 evidence signal
Script
https://cdn.pbbl.co/r/2662.jsInfrastructure & Security5
U
UltraDNS
PaaS
100%
1 evidence signal
dns
NS: pdns109.ultradns.comHSTS
Security
75%
1 evidence signal
Header
max-age=63113904 ; includeSubDomains ; preloadAkamai
CDN
75%
1 evidence signal
Header
9l - 0 pmb=mRUM,1cdnjs
CDN
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.jsAkamai Bot Manager
Security
75%
3 evidence signals
Cookie
ak_bmscCookie
bm_svCookie
bm_szLibraries & Utilities6
Stripev3
Payment processors
100%
2 evidence signals
Script
https://js.stripe.com/v3/JS Global
Stripe → function(v3)core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectBoomerangv1.632.0
JavaScript libraries
75%
2 evidence signals
JS Global
BOOMR → object(v1.632.0)JS Global
BOOMR_mq → objectSlickv1.8.1
JavaScript libraries
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.jsPlyr
Video players
75%
1 evidence signal
JS Global
Plyr → functionjQuery
JavaScript libraries
50%
1 evidence signal
HTML
implied by Slick