28 technologies5 categories
goop.com is built on Shopify with PostHog and Cloudflare. It ranks #38,641 globally.
The frontend relies on Tailwind CSS. Analytics are handled by PostHog and Google Tag Manager. Infrastructure includes Cloudflare and Cloudflare DNS.
Tech Stack Highlights
Core Platform1
Shopify
Ecommerce
100%
3 evidence signals
Cookie
_shopify_sCookie
_shopify_yJS Global
Shopify โ objectFrameworks & Languages4
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-React Router
JavaScript frameworks
75%
1 evidence signal
JS Global
__reactRouterVersion โ stringHeadless UI
UI frameworks
75%
1 evidence signal
HTML
data-headlessui-React
JavaScript frameworks
50%
1 evidence signal
HTML
implied by Headless UIAnalytics & Marketing15
PostHog
Analytics
100%
2 evidence signals
Script
https://us-assets.i.posthog.com/static/array.jsJS Global
posthog โ objectGoogle Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager โ objectJS Global
dataLayer โ objectSnowplow Analytics
Analytics
100%
3 evidence signals
Script
https://cdnjs.cloudflare.com/ajax/libs/snowplow/2.16.3/sp.min.jsJS Global
GlobalSnowplowNamespace โ objectJS Global
Snowplow โ objectK
Klaviyo
Marketing automation
100%
18 evidence signals
Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/fender_analytics.e5aba8b3a52dc623782c.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/static.5f280103f51ea7c7fff7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/runtime.0a7aecd8ea5fc851eda6.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/sharedUtils.b690abb42fab5da5dc06.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/default~in_app_forms~signup_forms.089f7d701eedf3bbac07.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/signup_forms.49918fb40fa6786ba068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/post_identification_sync.1d099331dabd65ffb917.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~event_adapter~Render~ClientStore~~onsite-back-in-stock.eb7b5617d802942a7d3c.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/event_adapter.cd4684677594b6351870.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-4e0eca182019a0c7912acd7f97b5c24a425db26a/telemetry.8b832325f217a755f5de.js?cb=2Script
https://static.klaviyo.com/onsite/js/XtAwBB/klaviyo.jsJS Global
klaviyo โ objectGladly
Live chat
100%
2 evidence signals
Script
https://cdn.gladly.com/chat-sdk/widget.js?q=1771100273086JS Global
Gladly โ objectAttentive
Personalisation
100%
5 evidence signals
Script
https://cdn.attn.tv/tag/4-latest/unified-tag.js?v=4-latest_7dfa4cb28fScript
https://cdn.attn.tv/growth-tag-assets/client-configs/Afv.jsScript
https://cdn.attn.tv/goop/dtag.jsJS Global
__attentive โ objectJS Global
__attentive_domain โ stringM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: goop-com.mail.protection.outlook.comS
SendGrid
Email
95%
1 evidence signal
dns
SPF includes sendgrid.netM
Mandrill
Email
95%
1 evidence signal
dns
SPF includes mandrillapp.comCloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c1241717689176015Microsoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity โ functionBazaarvoice Reviews
Reviews
75%
1 evidence signal
Script
https://apps.bazaarvoice.com/deployments/goop-receive/main_site/production/en_US/bv.jsPinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk โ function(v3.0)TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject โ stringFriendbuy
Referral marketing
75%
1 evidence signal
Script
https://static.fbot.me/friendbuy.jsInfrastructure & Security5
Cloudflare
CDN
100%
3 evidence signals
Header
9cdf405e9f76d021-SJCHeader
cloudflare: cloudflareCookie
__cf_bmC
Cloudflare DNS
PaaS
100%
1 evidence signal
dns
NS: woz.ns.cloudflare.comCloudflare Bot Management
Security
75%
1 evidence signal
Cookie
__cf_bmcdnjs
CDN
75%
1 evidence signal
Script
https://cdnjs.cloudflare.com/ajax/libs/snowplow/2.16.3/sp.min.jsjsDelivr
CDN
75%
1 evidence signal
Script
https://cdn.jsdelivr.net/npm/search-insights@2.17.3Libraries & Utilities3
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ โ objectUsableNet
Accessibility
75%
1 evidence signal
JS Global
enableUsableNetAssistive โ function