30 technologies5 categories
novica.com is built on Cart Functionality with Google Tag Manager and Bootstrap. It ranks #67,728 globally.
The frontend relies on Bootstrap. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and Amazon CloudFront.
Tech Stack Highlights
Core Platform1
Cart Functionality
Ecommerce
75%
1 evidence signal
Script
https://www.googlecommerce.com/trustedstores/api/jsFrameworks & Languages2
Bootstrapv3.1.1
UI frameworks
100%
2 evidence signals
HTML
<link rel="stylesheet" href="//assets1.novica.net/common/css/bootstrap/3.1.1.20250210/bootstrap.min.Script
https://assets1.novica.net/common/javascript/bootstrap/3.1.1/bootstrap.min.jsReact
JavaScript frameworks
75%
1 evidence signal
DOM
react-rootAnalytics & Marketing19
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
6 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=G-7BVDG6QD5T&cx=c>m=4e62i0h1Script
https://www.googletagmanager.com/gtag/js?id=G-123&cx=c>m=4e62i0h1JS Global
GoogleAnalyticsObject → stringAmazon Advertising
Advertising
100%
2 evidence signals
Script
https://c.amazon-adsystem.com/aat/amzn.jsXHR
https://c.amazon-adsystem.com/aat/amzn.jsFacebook Pixelv2.9.267
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/837529702997844?v=2.9.267&r=stable&domain=www.novica.com&hme=11930df1a5915abf1511b7a1b05dc5dc237640df2c1076bf5f48ad8551e6a246&ex_m=96%2C188%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C144%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C141%2C104%2C146%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C147%2C152%2C202%2C57%2C168%2C169%2C50%2C240%2C28%2C70%2C214%2C213%2C212%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C140%2C138%2C139%2C45%2C55%2C113%2C14%2C143%2C40%2C228%2C229%2C227%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C142%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C252%2C195%2C182%2C183%2C181%2C255%2C247%2C196%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C145%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C148%2C149%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C150Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.267)Impact
Affiliate programs
100%
2 evidence signals
Script
https://d.impactradius-event.com/A1412353-bdf2-4946-b67b-09df39cec4581.jsJS Global
irEvent → objectTaboola
Advertising
100%
4 evidence signals
Script
https://trc.taboola.com/1698709/trc/3/json?tim=1771533999278&data=%7B%22id%22%3A862%2C%22ii%22%3A%22%2F%22%2C%22it%22%3A%22video%22%2C%22sd%22%3Anull%2C%22ui%22%3Anull%2C%22vi%22%3A1771533997265%2C%22cv%22%3A%2220260215-2-RELEASE%22%2C%22uiv%22%3A%22default%22%2C%22u%22%3A%22https%3A%2F%2Fwww.novica.com%2F%22%2C%22e%22%3Anull%2C%22cb%22%3A%22TFASC.trkCallback1%22%2C%22qs%22%3A%22%22%2C%22r%22%3A%5B%7B%22li%22%3A%22rbox-tracking%22%2C%22s%22%3A0%2C%22uim%22%3A%22rbox-tracking%3Apub%3Dnovica-sccnx%3Aabp%3D0%22%2C%22uip%22%3A%22rbox-tracking%22%2C%22orig_uip%22%3A%22rbox-tracking%22%7D%5D%2C%22mpvd%22%3A%7B%22en%22%3A%22page_view%22%2C%22tim%22%3A1771533997278%2C%22ref%22%3Anull%2C%22item-url%22%3A%22https%3A%2F%2Fwww.novica.com%2F%22%2C%22tos%22%3A9%2C%22ssd%22%3A1%2C%22scd%22%3A0%2C%22it%22%3A%22JS_PIXEL%22%2C%22supv%22%3Atrue%7D%2C%22pa%22%3A%7B%22su%22%3Atrue%7D%2C%22psb%22%3Atrue%7D&pubit=iScript
https://cdn.taboola.com/libtrc/unip/1450528/tfa.jsJS Global
_taboola → objectJS Global
taboola_view_id → numberCriteo
Advertising
100%
2 evidence signals
Script
https://static.criteo.net/js/ld/ld.jsJS Global
criteo_q → objectLiveIntent
Email
100%
3 evidence signals
Script
https://b-code.liadm.com/lc2.jsScript
https://b-code.liadm.com/a-00cp.min.jsXHR
https://rp.liadm.com/j?dtstmp=1771533997070&aid=a-00cp&se=e30&duid=2de9e7efe58c--01khvtf4w7dg4jf9g5qr2jvp48&tv=v3.13.1&pu=https%3A%2F%2Fwww.novica.com%2F&wpn=lc-bundle&wpv=v3.13.1&cd=.novica.com&pv=45K
Klaviyo
Marketing automation
100%
18 evidence signals
Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/fender_analytics.e5aba8b3a52dc623782c.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/static.5f280103f51ea7c7fff7.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/runtime.72c11c41273096cb6aab.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/sharedUtils.1847d559ac0acf1cd7ef.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms~reviews~atlas.0201e888d834a3782e3a.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms.a899b049d575de74ade1.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/default~in_app_forms~signup_forms.6052b24b533ba4e61527.js?cb=2Script
https://static.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/signup_forms.49918fb40fa6786ba068.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/post_identification_sync.1d099331dabd65ffb917.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms~reviews~event_adapter~telemetry~onsite-triggering~customerHubRoot~renderFavoritesButton~renderFavoritesIconButton~renderFaqWidget.c4a654aeb90c3b558d39.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/vendors~in_app_forms~signup_forms~client_identity~event_adapter~telemetry~onsite-triggering.4768afcea6fedb2d7bdb.js?cb=2Script
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/telemetry.f5a878d8b85ffb99e33c.js?cb=2Script
https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=NUUm2nJS Global
klaviyo → objectstylesheet
https://static-tracking.klaviyo.com/onsite/js/build-preview/commit-41078076e590a89ebe26a2578d645d1e1c4f75ef/532.f5cf641d94bc70223e6f.cssdns
DKIM selector: klGrowthBook
A/B Testing
100%
2 evidence signals
Script
https://cdn.jsdelivr.net/npm/@growthbook/growthbook/dist/bundles/index.min.jsJS Global
growthbook → objectOlark
Live chat
100%
3 evidence signals
Script
https://static.olark.com/jsclient/loader.jsJS Global
olark → functionstylesheet
https://static.olark.com/jsclient/styles/cryptic-capybara/theme.cssG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1A
Amazon SES
Email
95%
1 evidence signal
dns
SPF includes amazonses.comM
Mailjet
Email
95%
1 evidence signal
dns
SPF includes mailjet.comMicrosoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionGoogle Analytics Enhanced eCommerce
Analytics
75%
1 evidence signal
Script
https://www.google-analytics.com/plugins/ua/ec.jsReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsTikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringInfrastructure & Security7
A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-620.awsdns-13.netHSTS
Security
75%
1 evidence signal
Header
max-age=31536000; includeSubDomains; preload
max-age=63072000; includeSubDomains; preloadAmazon CloudFront
CDN
75%
2 evidence signals
Header
\(CloudFront\)$: 1.1 ad0709bedfde2db64fca0e2b4d741932.cloudfront.net (CloudFront)Header
q4dVKROhjpPbRHsqe1jq88ye_3WAMxrFKpVbJN1He_uKxnZR1NzWlA==Nginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxAmazon S3
CDN
75%
1 evidence signal
Script
https://s3-us-west-2.amazonaws.com/jsstore/a/G5QH2GZ/ge.jsjsDelivr
CDN
75%
1 evidence signal
Script
https://cdn.jsdelivr.net/npm/@growthbook/growthbook/dist/bundles/index.min.jsAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon CloudFrontLibraries & Utilities1
core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → object