38 technologies4 categories
observer.com is built on WordPress with reCAPTCHA and Google Tag Manager. It ranks #8,409 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes WordPress VIP.
Tech Stack Highlights
Core Platform2
WordPressv6.8.3
CMS
100%
4 evidence signals
Header
WordPress: WordPress VIP <https://wpvip.com>HTML
<link rel="apple-touch-icon" sizes="57x57" href="https://observer.com/wp-contentHTML
<link rel="apple-touch-icon" sizes="57x57" href="https://observer.com/wp-content/Meta Tag
<meta name="WordPress(?: ([\d.]+))?\;version:\1" content="WordPress 6.8.3">WordPress Block Editor
Page builders
75%
1 evidence signal
HTML
<div class="wp-block-Analytics & Marketing27
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
7 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=G-T9PLB60R8SJS Global
GoogleAnalyticsObject → stringJS Global
gtag → functionAmazon Advertising
Advertising
100%
3 evidence signals
Script
https://c.amazon-adsystem.com/aax2/apstag.jsScript
https://config.aps.amazon-adsystem.com/configs/30787d05-7895-471e-9cdf-d931d7b5ea5dXHR
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.jsFacebook Pixelv2.9.261
Analytics
100%
4 evidence signals
Script
https://connect.facebook.net/signals/config/832096553515722?v=2.9.261&r=stable&domain=observer.com&hme=20296eac3bb30511174edf43e83f1c9e303df926d3c833283a366d6f5480f82a&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C287%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148%2C241%2C240%2C242%2C247%2C248%2C249%2C245%2C236%2C172%2C221%2C289%2C214%2C211%2C235%2C237%2C231%2C159%2C205%2C187%2C168%2C286%2C152%2C176%2C160%2C193%2C265%2C264%2C261%2C266%2C227%2C262%2C263%2C260%2C149%2C207%2C254%2C151%2C181%2C203Script
https://connect.facebook.net/signals/config/618909876214345?v=2.9.261&r=stable&domain=observer.com&hme=20296eac3bb30511174edf43e83f1c9e303df926d3c833283a366d6f5480f82a&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C287%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.261)HubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1Sailthru
Marketing automation
100%
3 evidence signals
Cookie
sailthru_pageviewsScript
https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1JS Global
Sailthru → objectK
Klaviyo
Marketing automation
100%
1 evidence signal
dns
DKIM selector: klM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1C
Customer.io
Marketing automation
100%
1 evidence signal
dns
DKIM selector: cioR
Resend
Email
100%
1 evidence signal
dns
DKIM selector: resendG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector1S
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1P
Postmark
Email
100%
1 evidence signal
dns
DKIM selector: pmA
Amazon SES
Email
100%
1 evidence signal
dns
DKIM selector: amazonsesS
Salesforce
CRM
95%
1 evidence signal
dns
SPF includes salesforce.comParse.lyv2.0.0
Analytics
75%
1 evidence signal
JS Global
PARSELY → object(v2.0.0)Hotjar
Analytics
75%
1 evidence signal
Script
https://static.hotjar.com/c/hotjar-3537567.js?sv=7Google Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jscomScore
Analytics
75%
1 evidence signal
Script
https://sb.scorecardresearch.com/beacon.jsPrebidvv8.49.0
Advertising
75%
1 evidence signal
JS Global
pbjs → object(vv8.49.0)PubMatic
Advertising
75%
1 evidence signal
Script
https://ads.pubmatic.com/AdServer/js/pwt/156500/13793/pwt.jsRubicon Project
Advertising
75%
1 evidence signal
XHR
https://fastlane.rubiconproject.com/a/api/fastlane.json?account_id=10278&site_id=210096&zone_id=3161270&size_id=2&alt_size_ids=55%2C57&rp_schain=1.0,1!hashtag-labs.com,1010,1,,,&eid_pubcid.org=8b1192133Across
Advertising
75%
1 evidence signal
XHR
https://lexicon.33across.com/v1/envelope?pid=0015a00002qqhgFAAQ&gdpr=0&src=pbjs&ver=8.49.0&coppa=0Piano
Personalisation
75%
2 evidence signals
Script
https://sandbox.tinypass.com/api/tinypass.min.jsScript
https://sandbox.tinypass.com/xbuilder/experience/load?aid=CMrLcDjZsuQuantcast Measure
Analytics
75%
1 evidence signal
Script
https://secure.quantserve.com/quant.jsNativo
Advertising
75%
2 evidence signals
Script
https://s.ntv.io/serve/load.js?ver=1.0.0Script
https://jadserve.postrelease.com/t?ntv_mvi=&ntv_url=https%253A%252F%252Fobserver.com%252FInfrastructure & Security6
reCAPTCHA
Security
100%
3 evidence signals
Script
https://www.google.com/recaptcha/api.js?hl=en&render=6LexvRggAAAAAF1HvCWrHtG4UAa7m0WIdyIgstAoScript
https://www.google.com/recaptcha/api.js?hl=en&render=6LexvRggAAAAAF1HvCWrHtG4UAa7m0WIdyIgstAoDOM
recaptcha-iframeOneTrust
Cookie compliance
75%
6 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6-31faa3db3cc4Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=31536000;includeSubdomains;preloadNginx
Web servers
75%
1 evidence signal
Header
nginx(?:/([\d.]+))?\;version:\1: nginxFunding Choices
Cookie compliance
75%
4 evidence signals
Script
https://fundingchoicesmessages.google.com/i/22133348250?ers=3Script
https://fundingchoicesmessages.google.com/f/AGSKWxWpHRKhx4RrswoyXjHNS3zyRzmoQ5tC-WxERVrOw111J4Zd0QZiiq8ZmPWvdIJPk3TLDahmKHthPVCQeaafq-aN0cW3eHYFiKVspIesiub0j55e0dL6UtsTuFTixxQwo060rreyiw==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzcwNjM4MzgxLDY2MzAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzddXSwiaHR0cHM6Ly9vYnNlcnZlci5jb20vIixudWxsLFtbOCwiRV9QODVabGZ0SG8iXSxbOSwiZW4tVVMiXSxbMTksIjIiXSxbMTcsIlswXSJdLFsyNCwiIl0sWzI1LCJbWzk1MzQwMjUzLDk1MzQwMjU1XV0iXSxbMjksInRydWUiXV1dScript
https://fundingchoicesmessages.google.com/f/AGSKWxVM_-bkBEx5BsSa2aI4_p2imVUv6JadO4I5ONW-erz_QhCDx9pr1Gl6Ewqc6jgopCZYTFPs2FtjcAK-bt8r6lbq9-y6JJFVpl7DydyQZ-v0ZIbvlLn-ZIPZ2njr-IBlxZYvAHGq8Q==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzcwNjM4MzgxLDczNTAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzcsOV0sbnVsbCwyLG51bGwsImVuIl0sImh0dHBzOi8vb2JzZXJ2ZXIuY29tLyIsbnVsbCxbWzgsIkVfUDg1WmxmdEhvIl0sWzksImVuLVVTIl0sWzE5LCIyIl0sWzE3LCJbMF0iXSxbMjQsIiJdLFsyNSwiW1s5NTM0MDI1Myw5NTM0MDI1NV1dIl0sWzI5LCJ0cnVlIl1dXQScript
https://fundingchoicesmessages.google.com/f/AGSKWxUyUVKzYECFLJrRPyEHrG_svLngzJodQkJHEuUyKgttqvUoOEe1DJ75TvMUwx_ppbjVte-qnJWruO7MVo6qlyymYdJzNWZCgKLdrJ_fHKVVSanbf4talghphZIVbHkeHfmXKVAeIQ==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzcwNjM4MzgyLDU5MjAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzcsOSw2XSxudWxsLDIsbnVsbCwiZW4iLG51bGwsbnVsbCxudWxsLG51bGwsbnVsbCwxXSwiaHR0cHM6Ly9vYnNlcnZlci5jb20vIixudWxsLFtbOCwiRV9QODVabGZ0SG8iXSxbOSwiZW4tVVMiXSxbMTksIjIiXSxbMTcsIlswXSJdLFsyNCwiIl0sWzI1LCJbWzk1MzQwMjUzLDk1MzQwMjU1XV0iXSxbMjksInRydWUiXV1dWordPress VIP
PaaS
75%
1 evidence signal
Header
^WordPress VIP|wpvip\.com: WordPress VIP <https://wpvip.com>Libraries & Utilities3
core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectAdmiral
Miscellaneous
75%
1 evidence signal
JS Global
admiral → functionLazySizes
JavaScript libraries
75%
1 evidence signal
JS Global
lazySizes → object