18 technologies4 categories
primark.com is built on Bootstrap with Material UI and Microsoft 365. It ranks #8,359 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Akamai.
Tech Stack Highlights
Frameworks & Languages6
Bootstrap
UI frameworks
100%
2 evidence signals
HTML
<link id="embeddedMessagingBootstrapStyles" href="https://primark.my.site.com/ESWMIAWPrimarkSupervisScript
https://primark.my.site.com/ESWMIAWPrimarkSuperviso1762578903163/assets/js/bootstrap.min.jsMaterial UI
UI frameworks
100%
6 evidence signals
HTML
MuiBox-rootHTML
MuiButton-rootHTML
MuiTypography-rootHTML
MuiPaper-rootDOM
mui-boxDOM
mui-buttonN
Next.js
JavaScript frameworks
100%
30 evidence signals
HTML
/_next/static/Script
https://www.primark.com/_next/static/chunks/4bd1b696-c59c835689503263.jsScript
https://www.primark.com/_next/static/chunks/1255-8f2212c2e7c9a103.jsScript
https://www.primark.com/_next/static/chunks/main-app-6c04222b51912b7f.jsScript
https://www.primark.com/_next/static/chunks/9933-cc7f0ed9a5a34b73.jsScript
https://www.primark.com/_next/static/chunks/2578-b007736793b937d4.jsScript
https://www.primark.com/_next/static/chunks/6088-d6779ed6fcc59959.jsScript
https://www.primark.com/_next/static/chunks/6145-bd9f387f8982ceeb.jsScript
https://www.primark.com/_next/static/chunks/2641-d1c9493046b901be.jsScript
https://www.primark.com/_next/static/chunks/app/global-error-062dab630154474a.jsScript
https://www.primark.com/_next/static/chunks/7197-0734e754459f63ed.jsScript
https://www.primark.com/_next/static/chunks/5434-4b848d1bc6cdbe17.jsScript
https://www.primark.com/_next/static/chunks/5282-d5cecd85583764f0.jsScript
https://www.primark.com/_next/static/chunks/7049-4cb4facb1377a2b9.jsScript
https://www.primark.com/_next/static/chunks/app/layout-946579224749adbd.jsScript
https://www.primark.com/_next/static/chunks/app/error-61d0d72a28a8d31f.jsScript
https://www.primark.com/_next/static/chunks/579614b5-4c73ba2bc3b3288c.jsScript
https://www.primark.com/_next/static/chunks/13b76428-584b45d9b0c3db5c.jsScript
https://www.primark.com/_next/static/chunks/6208-ee56c5d726c7df17.jsScript
https://www.primark.com/_next/static/chunks/1008-99d0c0a63fc55f5c.jsScript
https://www.primark.com/_next/static/chunks/8670-ec7a283039300208.jsScript
https://www.primark.com/_next/static/chunks/763-c4658ae64896eb6f.jsScript
https://www.primark.com/_next/static/chunks/6759-a27191d2604f4a97.jsScript
https://www.primark.com/_next/static/chunks/5131-e2eefcc16d2ac34d.jsScript
https://www.primark.com/_next/static/chunks/app/%5Blocale%5D/page-f79ec73e109c866a.jsScript
https://www.primark.com/_next/static/chunks/app/not-found-090af3c3e3649f01.jsScript
https://www.primark.com/_next/static/chunks/polyfills-42372ed130431b0a.jsScript
https://www.primark.com/_next/static/chunks/webpack-dcbf4502ca265836.jsstylesheet
/_next/static/css/ce039100c9e3c491.cssstylesheet
/_next/static/css/5bb56a5bb366c47b.cssReact
JavaScript frameworks
75%
1 evidence signal
HTML
implied by MUINode.js
Programming languages
75%
1 evidence signal
HTML
implied by Next.jsGraphQL
Programming languages
50%
1 evidence signal
HTML
implied by ApolloAnalytics & Marketing7
M
Microsoft 365
Email
100%
1 evidence signal
dns
MX: primark-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1M
Mailgun
Email
95%
1 evidence signal
dns
SPF includes mailgun.orgGoogle Tag Manager
Tag managers
75%
2 evidence signals
JS Global
google_tag_manager โ objectJS Global
dataLayer โ objectGoogle Analytics
Analytics
75%
5 evidence signals
Script
https://www.googletagmanager.com/gtag/js?id=G-P2EQ834EV9&cx=c>m=4e6241&sign=ac1eb74d10c6d2a6eb99c0417b5b2ca9c1490205e777e8688a9c9d380ce6860c_20260209Script
https://www.googletagmanager.com/gtag/js?id=AW-937384110&cx=c>m=4e6241&sign=ac1eb74d10c6d2a6eb99c0417b5b2ca9c1490205e777e8688a9c9d380ce6860c_20260209Script
https://www.googletagmanager.com/gtag/js?id=AW-10814767755&cx=c>m=4e6241&sign=ac1eb74d10c6d2a6eb99c0417b5b2ca9c1490205e777e8688a9c9d380ce6860c_20260209Script
https://www.googletagmanager.com/gtag/js?id=DC-12411438&cx=c>m=4e6241&sign=ac1eb74d10c6d2a6eb99c0417b5b2ca9c1490205e777e8688a9c9d380ce6860c_20260209Script
https://www.googletagmanager.com/gtag/js?id=DC-12594765&cx=c>m=4e6241&sign=ac1eb74d10c6d2a6eb99c0417b5b2ca9c1490205e777e8688a9c9d380ce6860c_20260209Salesforce Interaction Studio
Personalisation
75%
1 evidence signal
Script
//cdn.evgnet.com/beacon/primarklimited/primark_us/scripts/evergage.min.jsInMoment
Analytics
75%
2 evidence signals
Script
//dispawsusva.inmoment.com/intercept/v1/init/1583/2kAhFy8sjfRD2DCjl17mw==?testing=falseScript
https://intercept-client.inmoment.com/intercept-client-v1.26.0.jsInfrastructure & Security4
OneTrust
Cookie compliance
75%
1 evidence signal
Script
https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=15768000 ; includeSubDomainsAkamai
CDN
75%
2 evidence signals
Header
0 - 0 -dns
CNAME: primark.com.edgekey.netAkamai Bot Manager
Security
75%
2 evidence signals
Cookie
ak_bmscCookie
bm_szLibraries & Utilities1
Apollov3.14.0
JavaScript libraries
75%
1 evidence signal
JS Global
__APOLLO_CLIENT__ โ object(v3.14.0)