36 technologies6 categories1 AI tools
purple.com is built on Drupal with Google Analytics and Amazon Advertising. It ranks #49,735 globally.
The frontend relies on Tailwind CSS. Analytics are handled by Google Analytics and Facebook Pixel. Infrastructure includes Cloudflare DNS and Cloudflare. 1 AI tool is detected, including Ada Support.
Tech Stack Highlights
AI Technologies1
Ada Support
AI Chatbots
100%
5 evidence signals
HTML
id="__ada"Script
https://static.ada.support/embed2.d5f191c.jsScript
https://static.ada.support/embed2.jsJS Global
adaEmbed → objectJS Global
adaSettings → objectCore Platform1
Drupalv11
CMS
100%
2 evidence signals
JS Global
Drupal → objectMeta Tag
<meta name="^Drupal(?:\s([\d.]+))?\;version:\1" content="Drupal 11 (https://www.drupal.org); Commerce 3">Frameworks & Languages2
Tailwind CSS
UI frameworks
75%
1 evidence signal
css
--tw-PHP
Programming languages
75%
1 evidence signal
HTML
implied by DrupalAnalytics & Marketing21
Google Analytics
Analytics
100%
5 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=DC-15825596&cx=c>m=4e62b1Script
https://www.googletagmanager.com/gtag/js?id=DC-10236237&cx=c>m=4e62b1Script
https://www.googletagmanager.com/gtag/js?id=G-Y064VTE2Z2JS Global
gtag → functionAmazon Advertising
Advertising
100%
2 evidence signals
Script
https://c.amazon-adsystem.com/aat/amzn.jsXHR
https://c.amazon-adsystem.com/aat/amzn.jsFacebook Pixelv2.9.265
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/800235733440166?v=2.9.265&r=stable&domain=purple.com&hme=8faeb0ed09c145bbd9d3213e762abac29e9f76b8e7a9df9d71a3058625e3b7dd&ex_m=96%2C187%2C136%2C21%2C68%2C69%2C129%2C64%2C43%2C130%2C73%2C63%2C10%2C143%2C82%2C15%2C95%2C124%2C117%2C71%2C74%2C123%2C140%2C104%2C145%2C7%2C3%2C4%2C6%2C5%2C2%2C83%2C93%2C146%2C151%2C201%2C57%2C167%2C168%2C50%2C238%2C28%2C70%2C213%2C212%2C211%2C30%2C56%2C9%2C59%2C89%2C90%2C91%2C97%2C120%2C29%2C27%2C122%2C119%2C118%2C137%2C72%2C139%2C138%2C45%2C55%2C113%2C14%2C142%2C40%2C226%2C227%2C225%2C24%2C25%2C26%2C17%2C19%2C39%2C35%2C37%2C36%2C78%2C84%2C88%2C102%2C128%2C131%2C41%2C103%2C22%2C20%2C109%2C65%2C33%2C133%2C132%2C134%2C125%2C23%2C32%2C54%2C101%2C141%2C66%2C16%2C135%2C106%2C77%2C62%2C18%2C31%2C249%2C194%2C181%2C182%2C180%2C252%2C244%2C195%2C99%2C121%2C76%2C111%2C49%2C42%2C44%2C105%2C110%2C116%2C53%2C60%2C115%2C48%2C51%2C47%2C92%2C144%2C0%2C114%2C13%2C112%2C11%2C1%2C52%2C85%2C58%2C61%2C108%2C81%2C80%2C147%2C148%2C86%2C87%2C8%2C94%2C46%2C126%2C79%2C75%2C67%2C107%2C98%2C38%2C127%2C34%2C100%2C12%2C149Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.265)Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objecttheTradeDesk
Advertising
100%
3 evidence signals
Script
https://js.adsrvr.org/up_loader.1.1.0.jsJS Global
TTDUniversalPixelApi → functionJS Global
ttd_dom_ready → functionH
HubSpot
Marketing automation
100%
1 evidence signal
dns
DKIM selector: hs1Ada
Live chat
100%
3 evidence signals
Script
https://static.ada.support/embed2.d5f191c.jsScript
https://static.ada.support/embed2.jsJS Global
adaEmbed → objectLogRocketvscript-23.387.0
Analytics
100%
2 evidence signals
Script
https://cdn.lgrckt-in.com/LogRocket.min.jsJS Global
LogRocket → object(vscript-23.387.0)G
Google Workspace
Email
100%
1 evidence signal
dns
DKIM selector: googleM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: purple-com.mail.protection.outlook.comS
SendGrid
Email
100%
1 evidence signal
dns
DKIM selector: s1Cloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c1241717689176015Google Tag Manager
Tag managers
75%
2 evidence signals
JS Global
google_tag_manager → objectJS Global
dataLayer → objectReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsTealium AudienceStream
Segmentation
75%
5 evidence signals
Script
https://visitor-service-us-west-2.tealiumiq.com/purple/main/019c65a4e8010018e0e1e005e2a105075001306d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1771231832349Script
https://visitor-service-us-west-2.tealiumiq.com/purple/main/019c65a4e8010018e0e1e005e2a105075001306d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1771231832951Script
https://visitor-service-us-west-2.tealiumiq.com/purple/main/019c65a4e8010018e0e1e005e2a105075001306d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1771231833544Script
https://visitor-service-us-west-2.tealiumiq.com/purple/main/019c65a4e8010018e0e1e005e2a105075001306d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1771231834143Script
https://visitor-service-us-west-2.tealiumiq.com/purple/main/019c65a4e8010018e0e1e005e2a105075001306d00590?callback=utag.ut%5B%22writevamain%22%5D&rnd=1771231834749Pinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk → function(v3.0)Tealium
Tag managers
75%
7 evidence signals
Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.jsScript
https://tags.tiqcdn.com/utag/purple/us/prod/utag.85.js?utv=ut4.53.202504292109Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.90.js?utv=ut4.53.202503281815Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.97.js?utv=ut4.53.202510152157Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.101.js?utv=ut4.53.202602031750Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.94.js?utv=ut4.53.202508282118Script
https://tags.tiqcdn.com/utag/purple/us/prod/utag.v.js?a=purple/us/202602031750&cb=1771231831878Qualtrics
Surveys
75%
7 evidence signals
Script
https://znenu4oobduw0qjsu-purple.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_enu4OOBDuw0qJSu&Q_LOC=https%3A%2F%2Fpurple.com%2FScript
https://siteintercept.qualtrics.com/dxjsmodule/11.2ab9dc65a5d29ec96d39.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purple.comScript
https://siteintercept.qualtrics.com/dxjsmodule/7.50480dd86d8845f011b6.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purple.comScript
https://siteintercept.qualtrics.com/dxjsmodule/5.f5f2411a93fcbab7a50c.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purpleScript
https://siteintercept.qualtrics.com/dxjsmodule/1.73a0f93520cd5dac6c1c.chunk.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purpleScript
https://siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purpleScript
https://siteintercept.qualtrics.com/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.42.0&Q_CLIENTTYPE=web&Q_BRANDID=purplePodsights
Advertising
75%
1 evidence signal
Script
https://cdn.pdst.fm/ping.min.jsTikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringPowerReviews
Reviews
75%
1 evidence signal
JS Global
POWERREVIEWS → objectInfrastructure & Security5
C
Cloudflare DNS
PaaS
100%
1 evidence signal
dns
NS: jay.ns.cloudflare.comCloudflare
CDN
75%
2 evidence signals
Header
9cebcc3f4df8c67f-SJCHeader
cloudflare: cloudflareAmazon S3
CDN
75%
1 evidence signal
Script
https://s3.amazonaws.com/icontracker/icontracker.jsKetch
Cookie compliance
75%
1 evidence signal
Script
https://global.ketchcdn.com/web/v3/config/purple/purple_com_production/boot.jsAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon S3Libraries & Utilities6
Stripe
Payment processors
100%
2 evidence signals
Script
https://js.stripe.com/basil/stripe.jsJS Global
Stripe → function(vbasil)HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectSentryv8.30.0
Issue trackers
75%
1 evidence signal
JS Global
__SENTRY__ → object(v8.30.0)Affirmv2
Payment processors
75%
1 evidence signal
Script
https://cdn1.affirm.com/js/v2/affirm.jsAddShoppers
Widgets
75%
1 evidence signal
Script
https://shop.pe/widget/widget_async.js#64fb7f381d38f6ddb1c02acd