34 technologies5 categories
smythson.com is built on Salesforce Commerce Cloud with Google Tag Manager and Google Analytics.
The frontend relies on PrimeReact. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare.
Tech Stack Highlights
Core Platform2
Salesforce Commerce Cloud
Ecommerce
100%
11 evidence signals
Cookie
dw_dntCookie
dwsidScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/js/main.jsScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/js/productTile.jsScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/js/recommendationsCarousel.jsScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/internal/jscript/dwanalytics-22.2.jsScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/internal/jscript/dwac-21.7.jsScript
https://www.smythson.com/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/internal/jscript/applepay.jsstylesheet
/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/css/critical.cssstylesheet
/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/css/style.cssstylesheet
/on/demandware.static/Sites-smythson-UK-Site/-/en_GB/v1775048598505/css/helpers.cssCart Functionality
Ecommerce
50%
1 evidence signal
HTML
implied by Google Analytics Enhanced eCommerceFrameworks & Languages2
PrimeReact
UI frameworks
75%
1 evidence signal
HTML
p-componentReact
JavaScript frameworks
50%
1 evidence signal
HTML
implied by PrimeReactAnalytics & Marketing24
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
10 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=G-5XTD4J092J&cx=c>m=4e6410h2Script
https://www.googletagmanager.com/gtag/js?id=AW-782197021&cx=c>m=4e6410h2Script
https://www.googletagmanager.com/gtag/js?id=AW-976758819&cx=c>m=4e6410h2Script
https://www.googletagmanager.com/gtag/js?id=DC-12407464JS Global
GoogleAnalyticsObject → stringJS Global
gtag → functionAmazon Advertising
Advertising
100%
2 evidence signals
Script
https://c.amazon-adsystem.com/aat/amzn.jsXHR
https://aax-eu.amazon-adsystem.com/s/iu3?pid=3c03582e-50af-47c2-b0f1-1ac729517d8c&event=AddToShoppingCart&ts=1775081090233&eventSource=amzn.js&uuid=4a16d873-31fb-4235-a7bf-23fa43568b78Facebook Pixelv2.9.289
Analytics
100%
4 evidence signals
Script
https://connect.facebook.net/signals/config/163100947600450?v=2.9.289&r=stable&domain=www.smythson.com&hme=c676e0b4e1b62cc7b9a55179c96fc72f4b50ddb02e06525868e7052c2bcfa5eb&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C283%2C205%2C194%2C195%2C193%2C286%2C278%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161%2C221%2C220%2C215%2C217%2C218%2C219%2C216%2C204%2C214%2C226%2C186%2C183%2C184%2C178%2C182%2C185%2C181%2C176%2C169%2C170%2C165%2C171%2C168%2C228%2C306%2C269%2C247%2C248%2C249%2C250%2C251%2C197%2C246%2C189%2C208%2C177%2C175%2C227%2C199%2C166%2C167%2C164%2C162%2C173%2C174%2C172%2C256%2C305%2C187Script
https://connect.facebook.net/signals/config/440548664929138?v=2.9.289&r=stable&domain=www.smythson.com&hme=c676e0b4e1b62cc7b9a55179c96fc72f4b50ddb02e06525868e7052c2bcfa5eb&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C283%2C205%2C194%2C195%2C193%2C286%2C278%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.289)Microsoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectTaboola
Advertising
100%
3 evidence signals
Script
https://cdn.taboola.com/libtrc/unip/1500243/tfa.jsJS Global
_taboola → objectJS Global
taboola_view_id → numberAttentive
Personalisation
100%
5 evidence signals
Script
https://cdn.attn.tv/tag/4-latest/unified-tag.js?v=4-latest_c98022a08dScript
https://cdn.attn.tv/growth-tag-assets/client-configs/hhw.jsScript
https://cdn.attn.tv/smythson-gb/dtag.jsJS Global
__attentive → objectJS Global
__attentive_domain → stringEmarsys
Marketing automation
100%
5 evidence signals
Script
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2934Script
https://static.scarabresearch.com/wpjs/wploader.js?ts=2934Script
https://cdn.scarabresearch.com/js/1C6D153881728102/scarab-v2.jsJS Global
Scarab → objectJS Global
ScarabQueue → objectSmartlook
Analytics
100%
4 evidence signals
Script
https://rec.smartlook.com/recorder.jsScript
https://rec.smartlook.com/es6/init.9207427f95fa799d6604.jsScript
https://rec.smartlook.com/es5/init.d14c94a333a298606fff.jsJS Global
smartlook → functionM
Microsoft 365
Email
100%
1 evidence signal
dns
MX: smythson-com.mail.protection.outlook.comCloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da1771523124516Microsoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionGoogle Analytics Enhanced eCommerce
Analytics
75%
2 evidence signals
Script
https://www.google-analytics.com/plugins/ua/ec.jsScript
https://www.google-analytics.com/plugins/ua/ecommerce.jsGoogle Ads Conversion Tracking
Analytics
75%
1 evidence signal
JS Global
google_trackConversion → functionPinterest Conversion Tagv3.0
Analytics
75%
1 evidence signal
JS Global
pintrk → function(v3.0)Quantcast Measure
Analytics
75%
1 evidence signal
Script
https://secure.quantserve.com/quant.jsTeads
Advertising
75%
1 evidence signal
Script
https://p.teads.tv/teads-fellow.jsRakuten
Affiliate programs
75%
2 evidence signals
Script
https://tag.rmp.rakuten.com/115449.ct.jsScript
https://tags.rd.linksynergy.com/js/7689/?pt=homeRakuten Advertising
Advertising
75%
1 evidence signal
Script
https://tag.rmp.rakuten.com/115449.ct.jsSalesforce
CRM
75%
2 evidence signals
HTML
implied by Salesforce Commerce Clouddns
SPF includes salesforce.comPingdom RUM
RUM
75%
1 evidence signal
Script
https://rum-static.pingdom.net/pa-5e9d682a6685090008000963.jsYahoo Advertising
Advertising
75%
1 evidence signal
JS Global
yahoo_retargeting_pv_id → stringNosto
Personalisation
75%
1 evidence signal
Script
https://connect.nosto.com/include/uksmythsonsfccGoogle Ads
Advertising
50%
1 evidence signal
HTML
implied by Google Ads Conversion TrackingInfrastructure & Security2
Cloudflare
CDN
75%
3 evidence signals
Header
9e5ae44b7dc778eb-SJCHeader
cloudflare: cloudflaredns
CNAME: www.smythson.com.cdn.cloudflare.netOneTrust
Cookie compliance
75%
1 evidence signal
Script
https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.jsLibraries & Utilities4
Z
Zendesk
Documentation
100%
4 evidence signals
HTML
ze-snippetScript
https://static.zdassets.com/ekr/snippet.js?key=745c78ec-089b-4344-a5d1-6b00f0573e64JS Global
zE → functiondns
SPF includes zendesk.comKlarna Checkout
Payment processors
100%
2 evidence signals
Script
https://eu-library.klarnaservices.com/lib.jsJS Global
KlarnaOnsiteService → objectcore-js
JavaScript libraries
75%
2 evidence signals
JS Global
__core-js_shared__ → objectJS Global
_babelPolyfill → booleanBabel
Miscellaneous
75%
1 evidence signal
JS Global
_babelPolyfill → boolean