23 technologies3 categories
thebalance.com uses Cloudflare, Google Tag Manager, and Google Analytics and 20 other technologies. It ranks #10,470 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and Amazon Route 53.
Tech Stack Highlights
Analytics & Marketing14
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
4 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-DK3GDWHWJH&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=G-5W831Q9V03&cx=c>m=4e6241JS Global
gtag → function
Amazon Advertising
Advertising
100%
3 evidence signals
Script
https://c.amazon-adsystem.com/aax2/apstag.jsScript
https://config.aps.amazon-adsystem.com/configs/3446XHR
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.jsLiveIntent
Email
100%
2 evidence signals
Script
https://b-code.liadm.com/b-01j7.min.jsXHR
https://rp.liadm.com/j?dtstmp=1770542484471&se=eyJpcHY0IjoiOTguNTEuMjE3LjE2MCJ9&duid=a33841c88bba--01kgy8wjznt9a5a2h6jyfa5hhx&tv=10.20.0&pu=https%3A%2F%2Fwww.thebalancemoney.com%2F&wpn=prebid&cd=.thebSailthru
Marketing automation
100%
3 evidence signals
Cookie
sailthru_pageviewsScript
https://ak.sail-horizon.com/spm/spm.v1.min.jsJS Global
Sailthru → objectG
Google Workspace
Email
100%
1 evidence signal
dns
MX: aspmx.l.google.comM
Microsoft 365
Email
100%
1 evidence signal
dns
DKIM selector: selector1S
Salesforce
CRM
95%
1 evidence signal
dns
SPF includes salesforce.comM
Mandrill
Email
95%
1 evidence signal
dns
SPF includes mandrillapp.comCloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c1241717689176015Google Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsPrebidvv10.20.0
Advertising
75%
1 evidence signal
JS Global
pbjs → object(vv10.20.0)Rubicon Project
Advertising
75%
1 evidence signal
XHR
https://fastlane.rubiconproject.com/a/api/fastlane.json?account_id=7499&site_id=426856&zone_id=2442368&size_id=2&alt_size_ids=55%2C57&eid_criteo.com=YOGfCl9JYkslMkI0ODZqdSUyRnJxNzFHRldTRGNqM1YyODVUWjcID5
Advertising
75%
2 evidence signals
Script
https://cdn.id5-sync.com/api/1.0/id5PrebidModule.jsScript
https://cdn.id5-sync.com/api/1.0/id5-api.jsInfrastructure & Security7
Cloudflare
CDN
100%
3 evidence signals
Header
9caa0e7b6fe9133c-SJCHeader
cloudflare: cloudflareCookie
__cf_bmA
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-143.awsdns-17.comreCAPTCHA
Security
75%
1 evidence signal
DOM
recaptcha-iframeHSTS
Security
75%
1 evidence signal
Header
max-age=15552000Cloudflare Bot Management
Security
75%
1 evidence signal
Cookie
__cf_bmGoogle Cloud CDN
CDN
75%
1 evidence signal
Header
^1\.1 google$: 1.1 googleGoogle Cloud
IaaS
50%
1 evidence signal
HTML
implied by Google Cloud CDNLibraries & Utilities2
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400LazySizes
JavaScript libraries
75%
2 evidence signals
JS Global
lazySizes → objectJS Global
lazySizesConfig → object