28 technologies5 categories
thewho.com is built on WordPress with Google Tag Manager and YouTube.
The frontend relies on GSAP. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon S3 and Amazon Web Services.
Tech Stack Highlights
Core Platform2
WordPressv6.6.2
CMS
100%
3 evidence signals
HTML
<link rel="stylesheet" id="wp-block-library-css" href="https://www.thewho.com/wp-includesHTML
<link rel="stylesheet" id="woocommerce-layout-css" href="https://www.thewho.com/wp-content/Meta Tag
<meta name="WordPress(?: ([\d.]+))?\;version:\1" content="WordPress 6.6.2">WooCommercev9.3.6
Ecommerce
100%
12 evidence signals
Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.7.0-wc.9.3.6Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4-wc.9.3.6Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=9.3.6Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/sourcebuster/sourcebuster.min.js?ver=9.3.6Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/frontend/order-attribution.min.js?ver=9.3.6Script
https://www.thewho.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=9.3.6JS Global
woocommerce_params → objectstylesheet
https://www.thewho.com/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=9.3.6stylesheet
https://www.thewho.com/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=9.3.6stylesheet
https://www.thewho.com/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=9.3.6stylesheet
https://www.thewho.com/wp-content/plugins/woocommerce-memberships/assets/css/frontend/wc-memberships-frontend.min.css?ver=1.14.0stylesheet
https://www.thewho.com/wp-content/plugins/woocommerce/assets/client/blocks/wc-blocks.css?ver=wc-9.3.6Frameworks & Languages1
GSAP
JavaScript frameworks
75%
1 evidence signal
Script
https://www.thewho.com/wp-content/themes/the-who-theme/js/libs/TweenMax.min.js?ver=1.19.1Analytics & Marketing10
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
3 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-VYDMTL3G77&cx=c>m=4e64m2Script
https://www.googletagmanager.com/gtag/js?id=G-FVWZ0RM4DH&l=audDataLayerTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr → objectFacebook Pixelv2.9.307
Analytics
100%
6 evidence signals
Script
https://connect.facebook.net/signals/config/1004648470571782?v=2.9.307&r=stable&domain=www.thewho.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168%2C228%2C227%2C222%2C224%2C225%2C226%2C223%2C211%2C221%2C193%2C190%2C191%2C185%2C189%2C192%2C188%2C183%2C316%2C196%2C215%2C184%2C182%2C235%2C206%2C176%2C177%2C172%2C178%2C175%2C173%2C174%2C171%2C169%2C180%2C181%2C179%2C265%2C315%2C194%2C238%2C239%2C244%2C241%2C243%2C242%2C240%2C237%2C252%2C248%2C249%2C247%2C253%2C250%2C246%2C251%2C245%2C234%2C233%2C236%2C210%2C282%2C283Script
https://connect.facebook.net/signals/config/567318173708059?v=2.9.307&r=stable&domain=www.thewho.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168%2C228%2C227%2C222%2C224%2C225%2C226%2C223%2C211%2C221%2C193%2C190%2C191%2C185%2C189%2C192%2C188%2C183%2C316%2C196%2C215%2C184%2C182%2C235%2C206%2C176%2C177%2C172%2C178%2C175%2C173%2C174%2C171%2C169%2C180%2C181%2C179%2C265%2C315%2C194%2C238%2C239%2C244%2C241%2C243%2C242%2C240%2C237%2C252%2C248%2C249%2C247%2C253%2C250%2C246%2C251%2C245Script
https://connect.facebook.net/signals/config/1454758574736309?v=2.9.307&r=stable&domain=www.thewho.com&hme=97937018cefade17726f0472876fc101316b2ce9008a35a6a5a7977d7436151a&ex_m=104%2C205%2C154%2C22%2C72%2C73%2C145%2C68%2C67%2C11%2C162%2C90%2C16%2C138%2C127%2C39%2C75%2C78%2C134%2C159%2C164%2C8%2C4%2C5%2C7%2C6%2C3%2C91%2C101%2C165%2C170%2C219%2C62%2C186%2C187%2C55%2C276%2C30%2C74%2C231%2C230%2C229%2C23%2C33%2C103%2C61%2C10%2C63%2C97%2C98%2C99%2C105%2C130%2C31%2C29%2C132%2C133%2C129%2C128%2C155%2C76%2C158%2C156%2C157%2C50%2C60%2C123%2C15%2C161%2C45%2C263%2C264%2C262%2C26%2C27%2C28%2C48%2C146%2C77%2C112%2C18%2C20%2C44%2C40%2C42%2C41%2C83%2C92%2C96%2C110%2C144%2C147%2C46%2C111%2C24%2C21%2C119%2C69%2C36%2C149%2C148%2C150%2C141%2C139%2C25%2C35%2C59%2C109%2C160%2C70%2C17%2C152%2C114%2C81%2C66%2C19%2C85%2C86%2C116%2C84%2C136%2C135%2C34%2C278%2C293%2C212%2C201%2C202%2C200%2C296%2C288%2C52%2C213%2C107%2C131%2C80%2C121%2C54%2C47%2C49%2C113%2C120%2C126%2C58%2C64%2C151%2C115%2C37%2C32%2C53%2C56%2C100%2C163%2C1%2C124%2C14%2C122%2C12%2C2%2C57%2C93%2C65%2C118%2C89%2C88%2C166%2C167%2C94%2C95%2C9%2C125%2C102%2C51%2C142%2C87%2C79%2C71%2C117%2C106%2C43%2C143%2C0%2C82%2C137%2C140%2C153%2C38%2C108%2C13%2C168Script
https://connect.facebook.net/en_US/fbevents.jsScript
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.307)M
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k1M
Mailgun
Email
95%
1 evidence signal
dns
SPF includes mailgun.orgReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsYoast SEOv23.4
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO plugin v23.4 -TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringTreasure Data
Customer data platform
75%
1 evidence signal
Script
https://cdn.treasuredata.com/sdk/4.0/td.min.jsInfrastructure & Security7
Imperva
Security
100%
3 evidence signals
Header
54-140650323-140650416 NNNN CT(75 75 0) RT(1777094566620 318) q(0 0 2 -1) r(3 3) U12Header
^Imperva: ImpervaScript
https://www.thewho.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=2&cb=1733958579reCAPTCHA
Security
75%
2 evidence signals
Script
https://www.google.com/recaptcha/api.js?onload=onCaptchaloadCallback&render=explicit&ver=2.14.34Script
https://www.google.com/recaptcha/api.js?onload=onCaptchaloadCallback&render=explicit&ver=2.14.34Envoy
Reverse proxies
75%
1 evidence signal
Header
1HSTS
Security
75%
1 evidence signal
Header
max-age=31536000; includeSubDomains
max-age=31536000; includeSubDomainsAmazon S3
CDN
75%
1 evidence signal
Script
https://s3.amazonaws.com/umg-analytics/umgaal.min.js?ver=1.0Transcend
Cookie compliance
75%
1 evidence signal
JS Global
transcend → objectAmazon Web Services
PaaS
50%
1 evidence signal
HTML
implied by Amazon S3Libraries & Utilities8
YouTube
Video players
100%
2 evidence signals
HTML
<iframe class="yt-video-holder" data-yt-id="E1dqZajTlb4" id="who-id-yt-0" frameborder="0" allowfullsScript
https://www.youtube.com/s/player/8456c9de/www-widgetapi.vflset/www-widgetapi.jsjQuery Migrate
JavaScript libraries
75%
1 evidence signal
Script
https://www.thewho.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectTwitter Emoji (Twemoji)
Font scripts
75%
1 evidence signal
JS Global
twemoji → objectFont Awesome
Font scripts
75%
4 evidence signals
stylesheet
https://www.thewho.com/wp-content/plugins/appreciation-engine-social-sign-in/css/font-awesome/css/fontawesome.min.css?ver=5.15.4stylesheet
https://www.thewho.com/wp-content/plugins/appreciation-engine-social-sign-in/css/font-awesome/css/brands.min.css?ver=5.15.4stylesheet
https://www.thewho.com/wp-content/plugins/appreciation-engine-social-sign-in/css/font-awesome/css/solid.min.css?ver=5.15.4stylesheet
https://www.thewho.com/wp-content/plugins/appreciation-engine-social-sign-in/css/font-awesome/css/v4-shims.min.css?ver=5.15.4Modernizr
JavaScript libraries
75%
1 evidence signal
Script
https://www.thewho.com/wp-content/themes/the-who-theme/js/libs/modernizr-custom.js?ver=3.5.0Google Tag Manager for WordPressv1.20.2
WordPress plugins
75%
1 evidence signal
Script
https://www.thewho.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20.2jQuery
JavaScript libraries
50%
1 evidence signal
HTML
implied by jQuery Migrate