35 technologies5 categories
skift.com is built on WordPress with Google Tag Manager and YouTube. It ranks #25,350 globally.
The frontend relies on Tailwind CSS. Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Cloudflare and WordPress VIP.
Tech Stack Highlights
Core Platform3
WordPress
CMS
100%
3 evidence signals
Header
WordPress: WordPress VIP <https://wpvip.com>HTML
<link rel="preload" href="https://skift.com/wp-contentHTML
<link rel="preload" href="https://skift.com/wp-content/WordPress Block Editor
Page builders
75%
1 evidence signal
HTML
<div class="wp-block-WordPress Site Editor
Page builders
75%
1 evidence signal
HTML
<div class="wp-site-blocks">Frameworks & Languages2
Tailwind CSS
UI frameworks
75%
1 evidence signal
HTML
implied by shadcn/uiReact
JavaScript frameworks
75%
1 evidence signal
HTML
implied by shadcn/uiAnalytics & Marketing18
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager β objectJS Global
dataLayer β objectGoogle Analytics
Analytics
100%
9 evidence signals
Cookie
_gaCookie
_gidScript
https://www.google-analytics.com/analytics.jsScript
https://www.googletagmanager.com/gtag/js?id=AW-875682399&cx=c>m=4e6240Script
https://www.googletagmanager.com/gtag/js?id=G-BRZW5HSDC0Script
https://www.googletagmanager.com/gtag/js?id=AW-875682399JS Global
GoogleAnalyticsObject β stringJS Global
ga.loaded β functionJS Global
gtag β functionTwitter Ads
Advertising
100%
2 evidence signals
Script
https://static.ads-twitter.com/uwt.jsJS Global
twttr β objectFacebook Pixelv2.9.256
Analytics
100%
4 evidence signals
Script
https://connect.facebook.net/signals/config/7291063997621567?v=2.9.256&r=stable&domain=skift.com&hme=18f1088ef3e8892a74f943ddaee05e3bbd28c980d3b65c4c57d9fe86969d4bce&ex_m=95%2C158%2C135%2C20%2C67%2C68%2C128%2C63%2C42%2C129%2C72%2C62%2C10%2C142%2C81%2C15%2C94%2C123%2C116%2C70%2C73%2C122%2C139%2C103%2C144%2C7%2C3%2C4%2C6%2C5%2C2%2C82%2C92%2C145%2C226%2C170%2C56%2C228%2C229%2C49%2C185%2C27%2C69%2C234%2C233%2C173%2C29%2C55%2C9%2C58%2C88%2C89%2C90%2C96%2C119%2C28%2C26%2C121%2C118%2C117%2C136%2C71%2C138%2C137%2C44%2C54%2C112%2C14%2C141%2C39%2C215%2C217%2C180%2C23%2C24%2C25%2C17%2C18%2C38%2C34%2C36%2C35%2C77%2C83%2C87%2C101%2C127%2C130%2C40%2C102%2C21%2C19%2C108%2C64%2C32%2C132%2C131%2C133%2C124%2C22%2C31%2C53%2C100%2C140%2C65%2C16%2C134%2C105%2C76%2C61%2C30%2C195%2C165%2C285%2C213%2C156%2C198%2C191%2C166%2C98%2C120%2C75%2C110%2C48%2C41%2C43%2C104%2C109%2C115%2C52%2C59%2C114%2C47%2C50%2C46%2C91%2C143%2C0%2C113%2C13%2C111%2C11%2C1%2C51%2C84%2C57%2C60%2C107%2C80%2C79%2C146%2C147%2C85%2C86%2C8%2C93%2C45%2C125%2C78%2C74%2C66%2C106%2C97%2C37%2C126%2C33%2C99%2C12%2C148Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq β function(v2.9.256)scriptContent
connect.facebook.net/en_US/fbevents.jsMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET β functionJS Global
uetq β objectHotjar
Analytics
100%
2 evidence signals
Script
https://static.hotjar.com/c/hotjar-3364588.js?sv=7JS Global
hj.apiUrlBase β functionAB Tasty
A/B Testing
100%
2 evidence signals
Script
https://try.abtasty.com/ff4a05c623f31a6158faabf93150e5b9.jsJS Global
ABTasty β objectOneSignalv160510
Marketing automation
100%
4 evidence signals
Script
https://cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.jsScript
https://cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.es6.js?v=160510JS Global
OneSignal β function(v160510)JS Global
__oneSignalSdkLoadCount β numberAdRoll
Advertising
100%
3 evidence signals
Script
https://s.adroll.com/j/roundtrip.jsJS Global
adroll_adv_id β stringJS Global
adroll_pix_id β stringMicrosoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity β functionLinkedin Insight Tag
Analytics
75%
1 evidence signal
Script
https://snap.licdn.com/li.lms-analytics/insight.min.jsReddit Ads
Advertising
75%
1 evidence signal
Script
https://www.redditstatic.com/ads/pixel.jsGoogle Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsYoast SEOv25.9
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) -H
HubSpot
Marketing automation
75%
2 evidence signals
JS Global
_hsq β objectJS Global
hubspot β objectHubSpot Analytics
Analytics
75%
1 evidence signal
Script
https://js.hs-analytics.net/analytics/1770316800000/449646.jsTikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject β stringYoast SEO Premiumv25.9
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 Infrastructure & Security5
HubSpot Conversations
SaaS
100%
4 evidence signals
Script
https://js.hs-scripts.com/449646.jsScript
https://js.hsforms.net/forms/v2.jsJS Global
hsConversationsOnReady β objectJS Global
_hsq β objectCloudflare
CDN
75%
2 evidence signals
Header
9c9489666f36ceb5-SJCHeader
cloudflare: cloudflareHSTS
Security
75%
1 evidence signal
Header
max-age=31536000Clarip
Cookie compliance
75%
1 evidence signal
JS Global
pageData.claripConsentJSUrl β objectWordPress VIP
PaaS
75%
1 evidence signal
Header
^WordPress VIP|wpvip\.com: WordPress VIP <https://wpvip.com>Libraries & Utilities7
YouTube
Video players
100%
4 evidence signals
HTML
<iframe loading="lazy" title="Airbnb vs Booking and Expedia: Whatβs Really at Stake" width="500" heiScript
https://www.youtube.com/s/player/4e51e895/www-widgetapi.vflset/www-widgetapi.jsScript
https://www.youtube.com/iframe_apiscriptContent
.youtube.com/UserWay
Accessibility
100%
3 evidence signals
Script
https://cdn.userway.org/widget.jsScript
https://cdn.userway.org/widgetapp/2026-01-30-09-13-10/widget_app_base_1769764390910.jsscriptContent
cdn.userway.org/widget.jsWeglot
Translation
100%
3 evidence signals
Script
https://cdn.weglot.com/weglot.min.jsScript
https://cdn.weglot.com/switchers/default.20289500f58c41f7e3b30bb9c40fb0f92ee1f51a.min.jsstylesheet
https://cdn.weglot.com/weglot.min.css?v=11Webpack
Miscellaneous
75%
1 evidence signal
JS Global
webpackChunk β objectjQuery
JavaScript libraries
75%
1 evidence signal
JS Global
jQuery.fn.jquery β functionjQuery Migrate
JavaScript libraries
75%
2 evidence signals
JS Global
jQuery.migrateVersion β functionJS Global
jQuery.migrateWarnings β functionjQuery UI
JavaScript libraries
75%
1 evidence signal
JS Global
jQuery.ui.version β function