20 technologies4 categories
smithsonianmag.com is built on Backbone.js with Google Tag Manager and Google Analytics. It ranks #3,688 globally.
Analytics are handled by Google Tag Manager and Google Analytics. Infrastructure includes Amazon Route 53 and Cloudflare.
Tech Stack Highlights
Frameworks & Languages1
Backbone.jsv1.6.1
JavaScript frameworks
75%
1 evidence signal
JS Global
Backbone → object(v1.6.1)Analytics & Marketing11
Google Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
5 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-MLMSZSFHWL&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=DC-9202818&cx=c>m=4e6241Script
https://www.googletagmanager.com/gtag/js?id=AW-1046495949&cx=c>m=4e6241JS Global
gtag → function
Amazon Advertising
Advertising
100%
3 evidence signals
Script
https://c.amazon-adsystem.com/aax2/apstag.jsScript
https://config.aps.amazon-adsystem.com/configs/0ab198dd-b265-462a-ae36-74e163ad6159XHR
https://c.amazon-adsystem.com/bao-csm/aps-comm/aps_csm.jsMicrosoft Advertising
Advertising
100%
5 evidence signals
Cookie
_uetsidCookie
_uetvidScript
https://bat.bing.com/bat.jsJS Global
UET → functionJS Global
uetq → objectCxense
Personalisation
100%
3 evidence signals
Script
https://cdn.cxense.com/cx.jsScript
https://cdn.cxense.com/cx.cce.jsMeta Tag
frontpageCloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/vcd15cbe7772f49c399c6a5babf22c1241717689176015Microsoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionParse.lyv2.2.0-dev.0
Analytics
75%
1 evidence signal
JS Global
PARSELY → object(v2.2.0-dev.0)Google Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsPrebid
Advertising
75%
1 evidence signal
Script
https://a.pub.network/smithsonianmag-com/ab_test/history/b7a50803-2d17-46e7-9f03-c871a4c9e040/prebid.jsPiano
Personalisation
75%
2 evidence signals
Script
https://cdn.tinypass.com/api/tinypass.min.jsScript
https://experience.piano.io/xbuilder/experience/load?aid=lqcP1jI8puInfrastructure & Security4
A
Amazon Route 53
PaaS
100%
1 evidence signal
dns
NS: ns-1149.awsdns-15.orgCloudflare
CDN
75%
3 evidence signals
Header
9cb1479c6e823884-SJCHeader
cloudflare: cloudflaredns
CNAME: www.smithsonianmag.com.cdn.cloudflare.netOneTrust
Cookie compliance
75%
3 evidence signals
Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsScript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jsHSTS
Security
75%
1 evidence signal
Header
max-age=0; includeSubDomains; preloadLibraries & Utilities4
HTTP/3
Miscellaneous
75%
1 evidence signal
Header
h3: h3=":443"; ma=86400core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectFont Awesome
Font scripts
75%
2 evidence signals
Script
https://kit.fontawesome.com/c31205bd70.jsScript
https://kit.fontawesome.com/c31205bd70.jsUnderscore.js
JavaScript libraries
50%
1 evidence signal
HTML
implied by Backbone.js