30 technologies4 categories
thehorse.com is built on WordPress with PostHog and Cloudflare.
Analytics are handled by PostHog and Google Tag Manager. Infrastructure includes Cloudflare and Cloudflare DNS.
Tech Stack Highlights
Core Platform2
WordPressv6.9.4
CMS
100%
3 evidence signals
HTML
<link rel="stylesheet" id="awesome-notifications-css" href="https://thehorse.com/wp-contentHTML
<meta property="og:image" content="https://thehorse.com/wp-content/Meta Tag
<meta name="WordPress(?: ([\d.]+))?\;version:\1" content="WordPress 6.9.4">Elementorv3.35.0
Page builders
75%
1 evidence signal
Script
https://thehorse.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.35.0Analytics & Marketing15
PostHog
Analytics
100%
7 evidence signals
Cookie
ph_Script
https://us-assets.i.posthog.com/static/exception-autocapture.js?v=1.261.7Script
https://us-assets.i.posthog.com/static/web-vitals.js?v=1.261.7Script
https://us-assets.i.posthog.com/static/surveys.js?v=1.261.7Script
https://us-assets.i.posthog.com/static/dead-clicks-autocapture.js?v=1.261.7Script
https://us-assets.i.posthog.com/static/posthog-recorder.js?v=1.261.7Script
https://us-assets.i.posthog.com/array/phc_HvnZ4rA4JIcXdr33eXdxIS1mHMIfc5Go1krMptXPWXP/config.jsGoogle Tag Manager
Tag managers
100%
3 evidence signals
HTML
googletagmanager.com/gtm.jsJS Global
google_tag_manager → objectJS Global
dataLayer → objectGoogle Analytics
Analytics
100%
11 evidence signals
Cookie
_gaScript
https://www.googletagmanager.com/gtag/js?id=G-BS10KFLMFJ&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-14689408&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13659436&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13659433&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13930239&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13930242&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13653133&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-13927547&cx=c>m=4e63p1Script
https://www.googletagmanager.com/gtag/js?id=DC-14810571&cx=c>m=4e63p1JS Global
gtag → functionFacebook Pixelv2.9.285
Analytics
100%
3 evidence signals
Script
https://connect.facebook.net/signals/config/3721689348159240?v=2.9.285&r=stable&domain=thehorse.com&hme=12c8cdc903a327d6c396005880a21a0a6c955fe6b6fb47b10c9022424ec9b3ee&ex_m=101%2C194%2C143%2C22%2C69%2C70%2C136%2C65%2C64%2C11%2C151%2C87%2C16%2C130%2C123%2C72%2C75%2C129%2C148%2C153%2C8%2C4%2C5%2C7%2C6%2C3%2C88%2C98%2C154%2C159%2C208%2C59%2C175%2C176%2C52%2C264%2C30%2C71%2C220%2C219%2C218%2C23%2C32%2C100%2C58%2C10%2C60%2C94%2C95%2C96%2C102%2C126%2C31%2C29%2C128%2C125%2C124%2C144%2C73%2C147%2C145%2C146%2C47%2C57%2C119%2C15%2C150%2C42%2C251%2C252%2C250%2C26%2C27%2C28%2C45%2C137%2C74%2C109%2C18%2C20%2C41%2C37%2C39%2C38%2C80%2C89%2C93%2C107%2C135%2C138%2C43%2C108%2C24%2C21%2C115%2C66%2C35%2C140%2C139%2C141%2C132%2C131%2C25%2C34%2C56%2C106%2C149%2C67%2C17%2C142%2C111%2C78%2C63%2C19%2C82%2C83%2C112%2C81%2C33%2C280%2C201%2C190%2C191%2C189%2C283%2C275%2C49%2C202%2C104%2C127%2C77%2C117%2C51%2C44%2C46%2C110%2C116%2C122%2C55%2C61%2C50%2C53%2C97%2C152%2C1%2C120%2C14%2C118%2C12%2C2%2C54%2C90%2C62%2C114%2C86%2C85%2C155%2C156%2C91%2C92%2C9%2C121%2C99%2C48%2C133%2C84%2C76%2C68%2C113%2C103%2C40%2C134%2C0%2C79%2C36%2C105%2C13%2C157Script
https://connect.facebook.net/en_US/fbevents.jsJS Global
_fbq → function(v2.9.285)LiveIntent
Email
100%
2 evidence signals
Script
https://d-code.liadm.com/did-003x.min.jsXHR
https://idx.liadm.com/idex/did-003x/any?duid=4f081940dcb4--01kmvbaqh6szhtw0erf7tbdwbt&did=did-003x&cd=.thehorse.com&pu=https%3A%2F%2Fthehorse.com%2F&_fbp=fb.1.1774739348876.46654463645785173&resolve=nM
MailChimp
Marketing automation
100%
1 evidence signal
dns
DKIM selector: k2M
Microsoft 365
Email
100%
1 evidence signal
dns
MX: thehorse-com.mail.protection.outlook.comCloudflare Browser Insights
Analytics
75%
1 evidence signal
Script
https://static.cloudflareinsights.com/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da1771523124516Microsoft Clarity
Analytics
75%
1 evidence signal
JS Global
clarity → functionMatomo Analytics
Analytics
75%
3 evidence signals
JS Global
Matomo → objectJS Global
Piwik → objectJS Global
_paq → objectGoogle Publisher Tag
Advertising
75%
1 evidence signal
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.jsYoast SEOv26.6
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) -TikTok Pixel
Analytics
75%
1 evidence signal
JS Global
TiktokAnalyticsObject → stringYoast SEO Premiumv26.6
SEO
75%
1 evidence signal
HTML
<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 Brazev5.9
Marketing automation
75%
1 evidence signal
Script
https://js.appboycdn.com/web-sdk/5.9/braze.no-amd.min.jsInfrastructure & Security6
Cloudflare
CDN
100%
3 evidence signals
Header
9e3a4cf57c3799a0-SJCHeader
cloudflare: cloudflareCookie
__cf_bmC
Cloudflare DNS
PaaS
100%
1 evidence signal
dns
NS: aarav.ns.cloudflare.comreCAPTCHA
Security
75%
1 evidence signal
DOM
recaptcha-iframeCloudflare Bot Management
Security
75%
1 evidence signal
Cookie
__cf_bmKinsta
PaaS
75%
1 evidence signal
Header
HITMoove GDPR Consent
Cookie compliance
75%
1 evidence signal
JS Global
moove_frontend_gdpr_scripts → objectLibraries & Utilities7
Font Awesome
Font scripts
100%
5 evidence signals
Script
https://thehorse.com/wp-content/plugins/elementor/assets/lib/font-awesome/js/v4-shims.min.js?ver=3.35.0JS Global
___FONT_AWESOME___ → objectstylesheet
https://thehorse.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/all.min.css?ver=3.35.0stylesheet
https://thehorse.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/v4-shims.min.css?ver=3.35.0stylesheet
https://use.fontawesome.com/7f85a56ba4.cssSwiper
JavaScript libraries
100%
2 evidence signals
Script
https://thehorse.com/wp-content/plugins/elementor/assets/lib/swiper/v8/swiper.min.js?ver=8.4.5JS Global
Swiper → functionOWL Carousel
JavaScript libraries
100%
2 evidence signals
HTML
<link id="owl-carousel-css" href="https://thehorse.com/wp-content/plugins/unlimited-elements-for-eleScript
https://thehorse.com/wp-content/plugins/unlimited-elements-for-elementor-premium/assets_libraries/owl-carousel-new/owl.carousel.min.js?ver=2.0.2jQuery Migrate
JavaScript libraries
75%
1 evidence signal
Script
https://thehorse.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1core-js
JavaScript libraries
75%
1 evidence signal
JS Global
__core-js_shared__ → objectTwitter Emoji (Twemoji)
Font scripts
75%
1 evidence signal
JS Global
twemoji → objectjQuery
JavaScript libraries
50%
1 evidence signal
HTML
implied by jQuery Migrate